New
Brief:NHS/HEALTH
The client forthis new current project is the NHS
the purpose of this project is to promote the
Change For Life and Better Health Campaign and
to encourage younger people (ages 16-20) to
improve their diets and overall health as over the
course of covid-19 pandemic child obesity has
been on the rise which can lead to various different
health problems and the aim is to help
our audience get started with improving their
overall health. Another aim of the Better Health
programme is to help people stop smoking as 90%
of smokers start before the age of 19 (Smoking
rates among young people continue to vary widely |
News | News | NICE) so our audience are
vulnerable to beginning this habit. My options for
content are a TV advert, Radio advert or
advertising or promotional poster
Audience:16-20-Year-Olds
Social Grade:E/D
Psychographics:Explorers/
Aspirers
