This document provides an overview of the ServiceNow Now Platform capabilities. It begins with introductions of the speakers and includes the following key points: - The Now Platform allows the creation of amazing user experiences across any device through features like native mobile apps and service portal designer. - Developers have complete control through tools like the Studio IDE and can unleash innovation with no code to pro code capabilities. - The platform connects all enterprise data and processes through the common data model, orchestration workflows, and real-time data capture. - Integrations across systems are enabled through tools like the MID server and REST API explorer.

1. 1
© 2017 ServiceNow All Rights Reserved
© 2017 ServiceNow All Rights Reserved
Dragan Preocanin
APJ Platform Innovation Team Lead
ServiceNow
Now Platform Technology Deep Dive
Dylan Lindgren
APJ Platform Innovation Team – Senior UI Developer
ServiceNow

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© 2017 ServiceNow All Rights Reserved
This presentation contains “forward‐looking” statements that are based on our management’s beliefs and assumptions and on information currently available to
management. We intend for such forward‐looking statements to be covered by the safe harbor provisions for forward‐looking statements contained in the U.S. Private
Securities Litigation Reform Act of 1995. Forward‐looking statements include information concerning our possible or assumed strategy, future operations, financing plans,
operating model, financial position, future revenues, projected costs, competitive position, industry environment, potential growth opportunities, potential market
opportunities, plans and objectives of management and the effects of competition.
Forward‐looking statements include all statements that are not historical facts and can be identified by terms such as “anticipates,” “believes,” “could,” “seeks,”
“estimates,” “expects,” “intends,” “may,” “plans,” “potential,” “predicts,” “projects,” “should,” “will,” “would” or similar expressions and the negatives of those terms,
although not all forward‐looking statements contain these identifying words. Forward‐looking statements involve known and unknown risks, uncertainties and other factors
that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by
the forward‐looking statements. We cannot guarantee that we actually will achieve the plans, intentions, or expectations disclosed in our forward‐looking statements and
you should not place undue reliance on our forward‐looking statements.
Forward-looking statements represent our management’s beliefs and assumptions only as of the date of this presentation. We undertake no obligation, and do not intend
to update these forward‐looking statements, to review or confirm analysts’ expectations, or to provide interim reports or updates on the progress of the current financial
quarter. Further information on these and other factors that could affect our financial results are included our filings we make with the Securities and Exchange
Commission.
This presentation includes certain non‐GAAP financial measures as defined by SEC rules. We have provided a reconciliation of those measures to the most directly
comparable GAAP measures in the Appendix.
The information in this presentation on new products, features, or functionalities is intended to outline ServiceNow’s general product direction and should not be included in
making a purchasing decision. The information on new products, features, functionalities is for informational purposes only and may not be incorporated into any contract.
The information on new products is not a commitment, promise, or legal obligation to deliver any material, code or functionality. The development, release, and timing of
any features or functionality described for our products remains at ServiceNow’s sole discretion.
Safe Harbor

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© 2017 ServiceNow All Rights Reserved
Agenda
• ServiceNow solutions on the Now Platform
• Key capabilities highlights
• Customer success examples

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© 2017 ServiceNow All Rights Reserved
Speaker Introduction
NAME: Dragan Preocanin
TITLE: APJ Platform Innovation Team Lead
FUNCTION: Solution Consulting
COMPANY: ServiceNow
EXPERIENCE: 5 Years in ServiceNow Solution Consulting
EXPERTISE: Solution Architecture, Workflow/Orchestration, ServiceNow Application Creation

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© 2017 ServiceNow All Rights Reserved
Speaker Introduction
NAME: Dylan Lindgren
TITLE: APJ Platform Innovation Team – Senior UI Developer
FUNCTION: Solution Consulting
COMPANY: ServiceNow
EXPERIENCE: 1 Year in ServiceNow Solution Consulting, 2 years in ServiceNow Services
EXPERTISE: Full Stack Web Development, Service Portal, ServiceNow Application Creation

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© 2017 ServiceNow All Rights Reserved
Nonstop
Cloud
Now
Platform™
Cloud
Services
Secure & Compliant Scalable
Multi-Instance
Intelligent Automation Engine
BUSINESS APPS
IT SECURITY HR
CUSTOMER SERVICE
Workflow
Service
Catalog
Knowledge
Base
Developer
Tools
Contextual
Collaboration
Single
Database
Service
Portal
Subscription &
Notification
Performance
Forecasting
Peer
Benchmarking
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Orchestration
Reports &
Dashboards
Anomaly
Detection
Predictive
Modeling
ServiceNow® System of Action™

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© 2017 ServiceNow All Rights Reserved
Scalable
No / Low Code Pro Code
Core Services
Security
Dev Tools
Integration
Services
Intelligent
Automation
Peer
Benchmarking
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Anomaly
Detection
Performance
Forecasting
Predictive
Modeling
Git
Integration
Automated
Testing
Studio
IDE
Code
Sharing
Delegated
Development
Portal Widget
Editor
Script
Debugger
Forms
Designer
Service
Creator
Visual
Workflow
Portal
Designer
UI Policies Table &
Schema Builder
AJAX Bootstrap HTML/CSS Javascript Angular JS
Reporting
Engine
Orchestration CMDB Knowledge
Management
Service Catalog Workflow
Process Engine
Subscription
Management
Business Rules
Encryption Tokenization 2-Factor
Authorization
OAuth SAML SSO ACLs & Roles
LDAP
Scripted
APIs
API
Explorer
JSON
REST XML
MID Server Import &
Export
SOAP
Developer
Instance
Notify Visual Task Board Connect Push SMS Service Portal Email Mobile
User Experience & Notification Services
Now Platform™

8. 8
© 2017 ServiceNow All Rights Reserved
Scalable
No / Low Code Pro Code
Core Services
Security
Dev Tools
Integration
Services
Intelligent
Automation
Peer
Benchmarking
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Anomaly
Detection
Performance
Forecasting
Predictive
Modeling
Git
Integration
Automated
Testing
Studio
IDE
Code
Sharing
Delegated
Development
Portal Widget
Editor
Script
Debugger
Forms
Designer
Service
Creator
Visual
Workflow
Portal
Designer
UI Policies Table &
Schema Builder
AJAX Bootstrap HTML/CSS Javascript Angular JS
Reporting
Engine
Orchestration CMDB Knowledge
Management
Service Catalog Workflow
Process Engine
Subscription
Management
Business Rules
Encryption Tokenization 2-Factor
Authorization
OAuth SAML SSO ACLs & Roles
LDAP
Scripted
APIs
API
Explorer
JSON
REST XML
MID Server Import &
Export
SOAP
Developer
Instance
Notify Visual Task Board Connect Push SMS Service Portal Email Mobile
User Experience & Notification Services
Now Platform™

9. 9
© 2017 ServiceNow All Rights Reserved
Create Amazing User Experiences On Any Device
Go Native. Go Mobile.
Key Highlights:
• Native Mobile Apps: Consistent experience regardless of
device
• Service Portal Designer: Design an experience and instantly
preview renderings across devices
• Guided Tour Designer: Show users how to navigate any
form, report or app

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© 2017 ServiceNow All Rights Reserved
Scalable
No / Low Code Pro Code
Core Services
Security
Dev Tools
Integration
Services
Intelligent
Automation
Peer
Benchmarking
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..
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..
.
Anomaly
Detection
Performance
Forecasting
Predictive
Modeling
Git
Integration
Automated
Testing
Studio
IDE
Code
Sharing
Delegated
Development
Portal Widget
Editor
Script
Debugger
Forms
Designer
Service
Creator
Visual
Workflow
Portal
Designer
UI Policies Table &
Schema Builder
AJAX Bootstrap HTML/CSS Javascript Angular JS
Reporting
Engine
Orchestration CMDB Knowledge
Management
Service Catalog Workflow
Process Engine
Subscription
Management
Business Rules
Encryption Tokenization 2-Factor
Authorization
OAuth SAML SSO ACLs & Roles
LDAP
Scripted
APIs
API
Explorer
JSON
REST XML
MID Server Import &
Export
SOAP
Developer
Instance
Notify Visual Task Board Connect Push SMS Service Portal Email Mobile
User Experience & Notification Services
Now Platform™

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© 2017 ServiceNow All Rights Reserved
Unleash Innovation
No Code to Pro Code. Complete Control.
Key Highlights:
• Studio IDE: Leading tool set integrations and
predefined options
• Delegated Development: App resource
allocation & enforcement
• Automated Testing Framework: Create, save,
and run automated tests

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© 2017 ServiceNow All Rights Reserved
Scalable
No / Low Code Pro Code
Core Services
Security
Dev Tools
Integration
Services
Intelligent
Automation
Peer
Benchmarking
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..
..
. ..
..
.
Anomaly
Detection
Performance
Forecasting
Predictive
Modeling
Git
Integration
Automated
Testing
Studio
IDE
Code
Sharing
Delegated
Development
Portal Widget
Editor
Script
Debugger
Forms
Designer
Service
Creator
Visual
Workflow
Portal
Designer
UI Policies Table &
Schema Builder
AJAX Bootstrap HTML/CSS Javascript Angular JS
Reporting
Engine
Orchestration CMDB Knowledge
Management
Service Catalog Workflow
Process Engine
Subscription
Management
Business Rules
Encryption Tokenization 2-Factor
Authorization
OAuth SAML SSO ACLs & Roles
LDAP
Scripted
APIs
API
Explorer
JSON
REST XML
MID Server Import &
Export
SOAP
Developer
Instance
Notify Visual Task Board Connect Push SMS Service Portal Email Mobile
User Experience & Notification Services
Now Platform™

13. 13
© 2017 ServiceNow All Rights Reserved
Connect All Data and Processes Across Your Enterprise
No Data Silos. No Process Boundaries.
Key Highlights:
• CMDB: Single data model and system of record
• Orchestration: Codeless activity designer & templates
to share data between activities
• MetricBase: capture and process time series data in
real time

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© 2017 ServiceNow All Rights Reserved
Scalable
No / Low Code Pro Code
Core Services
Security
Dev Tools
Integration
Services
Intelligent
Automation
Peer
Benchmarking
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.
..
..
. ..
..
.
Anomaly
Detection
Performance
Forecasting
Predictive
Modeling
Git
Integration
Automated
Testing
Studio
IDE
Code
Sharing
Delegated
Development
Portal Widget
Editor
Script
Debugger
Forms
Designer
Service
Creator
Visual
Workflow
Portal
Designer
UI Policies Table &
Schema Builder
AJAX Bootstrap HTML/CSS Javascript Angular JS
Reporting
Engine
Orchestration CMDB Knowledge
Management
Service Catalog Workflow
Process Engine
Subscription
Management
Business Rules
Encryption Tokenization 2-Factor
Authorization
OAuth SAML SSO ACLs & Roles
LDAP
Scripted
APIs
API
Explorer
JSON
REST XML
MID Server Import &
Export
SOAP
Developer
Instance
Notify Visual Task Board Connect Push SMS Service Portal Email Mobile
User Experience & Notification Services
Now Platform™

15. 15
© 2017 ServiceNow All Rights Reserved
Integrate Anything Across Enterprise Systems
Integrations Without Boundaries
RULES
SCHEDULED JOBS
WORKFLOW
BUSINESS RULES
EVENTS
MANUAL INTERACTION
SCRIPTS
MID
SERVER
@ EMAIL
FILE (CSV, EXCEL, XML)
LDAP
WEB SERVICES (SOAP/REST)
DATABASE (JDBC)
POWERSHELL
SHELL
JAVA
Key Highlights:
• MID Server: Facilitates data across the platform
and external app/data sources
• REST API Explorer: build & send REST requests

16. 16
© 2017 ServiceNow All Rights Reserved
Scalable
No / Low Code Pro Code
Core Services
Security
Dev Tools
Integration
Services
Intelligent
Automation
Peer
Benchmarking
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..
.
.
.
.
.
.
.
..
..
. ..
..
.
Anomaly
Detection
Performance
Forecasting
Predictive
Modeling
Git
Integration
Automated
Testing
Studio
IDE
Code
Sharing
Delegated
Development
Portal Widget
Editor
Script
Debugger
Forms
Designer
Service
Creator
Visual
Workflow
Portal
Designer
UI Policies Table &
Schema Builder
AJAX Bootstrap HTML/CSS Javascript Angular JS
Reporting
Engine
Orchestration CMDB Knowledge
Management
Service Catalog Workflow
Process Engine
Subscription
Management
Business Rules
Encryption Tokenization 2-Factor
Authorization
OAuth SAML SSO ACLs & Roles
LDAP
Scripted
APIs
API
Explorer
JSON
REST XML
MID Server Import &
Export
SOAP
Developer
Instance
Notify Visual Task Board Connect Push SMS Service Portal Email Mobile
User Experience & Notification Services
Now Platform™

17. 17
© 2017 ServiceNow All Rights Reserved
Reliable Built-in Security & Compliance
E N C R Y P T I O N
R O L E - B A S E D
A C C E S S C O N T R O L S
I D E N T I T Y
M A N A G E M E N T
C O M P L I A N C E
C E R T I F I C AT I O N S
What customer sees
What everyone else sees
• ISO 27001, 27018
• SSAE 16 SOC 1 Type 2
• SSAE 16 SOC2 Type 2
• FedRAMP Moderate JABP-ATO
• US DoD Impact Level 2
• EU Privacy Shield
• Multi-Tier Cloud Security Standard
(Singapore)
• Australian Signals Directorate (ASD)
Data Protection. Day One Compliance.

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© 2017 ServiceNow All Rights Reserved
Scalable
No / Low Code Pro Code
Core Services
Security
Dev Tools
Integration
Services
Intelligent
Automation
Peer
Benchmarking
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..
..
. ..
..
.
Anomaly
Detection
Performance
Forecasting
Predictive
Modeling
Git
Integration
Automated
Testing
Studio
IDE
Code
Sharing
Delegated
Development
Portal Widget
Editor
Script
Debugger
Forms
Designer
Service
Creator
Visual
Workflow
Portal
Designer
UI Policies Table &
Schema Builder
AJAX Bootstrap HTML/CSS Javascript Angular JS
Reporting
Engine
Orchestration CMDB Knowledge
Management
Service Catalog Workflow
Process Engine
Subscription
Management
Business Rules
Encryption Tokenization 2-Factor
Authorization
OAuth SAML SSO ACLs & Roles
LDAP
Scripted
APIs
API
Explorer
JSON
REST XML
MID Server Import &
Export
SOAP
Developer
Instance
Notify Visual Task Board Connect Push SMS Service Portal Email Mobile
User Experience & Notification Services
Now Platform™

19. 19
© 2017 ServiceNow All Rights Reserved
Intelligently Automate Your Business Processes
Automatically categorize and route work based on personalized adaptive intelligence
Key Highlights:
Agent Intelligence:
• Auto-assign Categories, Priorities
and Groups
• Automate task dispatching
• Extend with APIs

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© 2017 ServiceNow All Rights Reserved
Place screenshot here
Desjardins: Rapid Application Development
PRO BLE M
• Over 3,000 legacy apps on Lotus Notes
• Poor end user app experience
• Slow, tedious development cycles
S O LUTIO N
• Migrate Lotus Notes apps to ServiceNow
• Use Agile development practices
• Apps created on ServiceNow: Loan
Management, Change of Account,
Grievances
R ES ULTS
• 3X faster application development and
delivery
• Reduced developer onboarding times to
under 10 days
• Minimized hardware and platform
maintenance costs
“Moving to ServiceNow has given us a consistent structure for our applications, and it allows us
to easily share data and documents— something we just couldn’t do with Access and Excel-based tools.”
- Jean-Pierre Thibert, RADev Center & Shared Services Director

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© 2017 ServiceNow All Rights Reserved
R E S U LT S
• $2.3M average annual cost avoidance
(3000% ROI)
• Time to conduct audit from 1 day per
location to 30 minutes
• Workers’ Compensation Claims reduced
by 2 basis points
S O LU T I O N
• Keep surveys easy for Auction Team
Members to complete
• Allow shop leads to participate in survey
process
• Keep solution affordable
• Complete using mobile devices
• Immediate scoring for quick feedback and
remediation
P R O B L E M
• Average 6 claims per 100 FTE’s per year
at an average cost of $7M
• 95 Customer Claims per year averaging
$4M
• Total of $11M in claims annually
Cox Automotive: Safety Automation App
Place screenshot here
Place
screenshot
here

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© 2017 ServiceNow All Rights Reserved
Need More Info?
Analyst Research eBooks
Customer Resources on Servicenow.com

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© 2017 ServiceNow All Rights Reserved
1 2 3
Top Takeaways
Build the
applications your
users will actually
use
Break application
backlogs by
extending your
development
resources
Connect your data
and processes with
intelligent
automation