The document discusses the evolving landscape of grocery shopping in the context of e-commerce and multi-channel shopping, highlighting trends, innovations, and the current state of online grocery sales in the U.S. It addresses customer preferences for fresh products, reliability issues, and the growing convenience factor in grocery shopping. The roundtable also invites participants to share perspectives on the future of grocery shopping as it integrates traditional and online methods.

1. NextGen Grocery Shopping.com
A Fresh New Experience?
With the Advent of internet shopping this roundtable will consider the current
landscape of how grocery integrates .com shopping into store environment:
What are grocers doing today?
Which grocers are adopting it and how extensively?
How is "fresh product" addressed?
What is the generational perspective toward this experience?
Opinions on how the shopping experience may evolve?
What are current "Hybrids" for this?
Is it more about multi-channel connections vs. the internet of "fresh”? …
Please bring your fresh perspective to our table!
2016 Roundtable
NextGen Grocery Shopping.com - A Fresh New Experience?

2. Topics - Sector Trends
NextGen Grocery Shopping.com A Fresh New Experience?
 Multi-Channel Shopping – E-Commerce Driver of innovation
 E-commerce Platforms = Data is the new currency of business
 Grocery Innovations – Grocery tech timeline
 Convenience –needs / time is $
 Reliability – Greatest challenge for Grocery – Especially Fresh Products
 Adoption by shoppers Europe & USA – tipping point (Reliability – Trust inhibitors)
 Table Stakes – A must for Grocers today
 Cost - to Implement
 Examples – Case Studies
 Infrastructure – Fulfillment
 Food Safety – Holding process / Equipment
 Delivery – Pickup Methods – Drones?

3.  E-commerce Platforms: Economics Highlights
NextGen Grocery Shopping.com A Fresh New Experience?
 Total Grocery Sector US Business is roughly 700 Billion dollars
 Current On-line sales are 1.5% + of the total Sector
 On-Line grocery sales 2016 increased 15% from 2015

4.  Sector Trends – Customer adoption and concerns
NextGen Grocery Shopping.com A Fresh New Experience?
Convenience: (Time & Money)
 Time saving value proposition – 52% of Americans
spend 2 hrs. / week grocery shopping
 Trade your time for groceries or for meal solutions
kits such as Blue Apron or hello Fresh
 Hello Fresh – added value proposition Americans
overspend on Groceries
 Continued shift toward conveniences in our lives as a
population
 Greatest use w/ ages 25-44
Reliability: (continues to be at issue)
 Produce- 59% Shoppers indicated they prefer to
select their own
 Fresh foods – 49% like to touch, smell & see products

5. http://www.c-p.com/
About the Author
Steven M. Duffy AIA, GGP an Architect, thought leader and design professional. Vice President
of Grocery at Cuhaci & Peterson Architects, Engineers, & Planners, and sector leader for grocery.
Experienced Architect and Client within the industry holding 30 years of national retail focused
knowledge spanning big box to boutiques, with a passion for foods. His work has encompassed
multiple facets of grocery and retail design including store development programs, prototyping,
and brand reinvention.
Holds a B Arch Pratt Institute, registered architect, member of the International Council of
Shopping Centers, GGP Certified, and experience in sustainable practices. A member of the
Food Marketing Institute and is a regular contributor to Progressive Grocer magazine. A national
speaker and panelist for ICSC, FMI and CIA conferences.
Nationally recognized design firm that brings together a
diverse team of planners, architects, engineers, designers
We provide design solutions for a variety of project types,
including Retail, Grocery, Restaurants and more.