Equity	
  &	
  debt	
  financing	
  
aren’t	
  the	
  only	
  op7ons	
  
	
  
www.nextstepcapitalpartners.com	
  
Revenue	
  Financing	
  
•  Next	
  Step	
  Capital	
  Partners	
  invest	
  in	
  growing	
  
companies	
  in	
  return	
  for	
  a	
  share	
  of	
  topline	
  
revenue	
  
– Repayment	
  varies	
  with	
  revenue	
  
– Full	
  ownership	
  and	
  control	
  retained	
  
– No	
  company	
  valua>on	
  required	
  
– Returns	
  are	
  capped	
  
•  Compliment	
  /	
  alterna>ve	
  to	
  debt	
  or	
  equity	
  
www.nextstepcapitalpartners.com	
  
Debt	
  –	
  low	
  cost	
  when	
  available	
  
•  Requirements	
  
–  2-­‐3	
  years	
  of	
  profits	
  
–  Loans	
  >ed	
  to	
  assets	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
(personal	
  guarantees)	
  
–  Restric>ve	
  covenants	
  	
  
–  Retrospec>ve	
  vs.	
  prospec>ve	
  
•  Specialized	
  debt	
  arrangements	
  
i.e.	
  Factoring	
  
–  too	
  cumbersome,	
  expensive	
  or	
  not	
  
appropriate	
  for	
  many	
  companies	
  
	
  
www.nextstepcapitalpartners.com	
  
Equity	
  -­‐	
  fits	
  a	
  narrow	
  range	
  of	
  companies	
  
•  Requirements	
  
–  Rapid	
  growth	
  &	
  large	
  market	
  
–  Exit	
  required	
  for	
  a	
  return	
  	
  
–  Investors	
  need	
  to	
  assert	
  a	
  high	
  
level	
  of	
  control	
  	
  
–  Company	
  valua>on	
  ?	
  
•  Many	
  companies	
  rejected	
  
not	
  because	
  they	
  aren’t	
  
sound	
  businesses,	
  they	
  don’t	
  
have	
  the	
  right	
  profile.	
  
www.nextstepcapitalpartners.com	
  
Revenue	
  Financing	
  
•  Fits	
  a	
  broad	
  range	
  of	
  
companies	
  
–  “Lifestyle”	
  Businesses	
  
–  Services	
  
–  Family	
  Businesses	
  
–  Ownership	
  Transfers	
  
•  Does	
  not	
  an>cipate	
  or	
  
require	
  a	
  sale	
  
•  Non	
  intrusive	
  
www.nextstepcapitalpartners.com	
  
What	
  we	
  are	
  looking	
  for	
  
•  Market-­‐proven	
  product	
  or	
  service	
  
•  Scalable	
  growth	
  opportuni>es	
  
•  Profitable	
  
•  High	
  gross	
  margins	
  
•  Successful	
  commied	
  owners	
  
•  Capital	
  requirements	
  $250K	
  -­‐	
  $2M	
  
www.nextstepcapitalpartners.com	
  
Investment	
  Structure	
  
•  Contract	
  to	
  pay	
  	
  
–  X	
  %	
  of	
  topline	
  revenue	
  	
  
–  Un>l	
  an	
  agreed	
  cap	
  is	
  reached	
  
•  Payments	
  vary	
  with	
  collec>ons	
  
•  Revenue-­‐share	
  is	
  paid	
  monthly	
  or	
  via	
  direct	
  pay	
  
mechanisms	
  
–  Lockbox,	
  Credit	
  Card	
  payment	
  split	
  
•  Can	
  be	
  structured	
  as	
  debt	
  or	
  equity*	
  
–  Special	
  class	
  of	
  equity	
  with	
  rights	
  limited	
  to	
  repayment	
  
•  Lien	
  on	
  assets	
  only	
  to	
  enforce	
  contract	
  
•  Early	
  payment	
  op>on	
  
www.nextstepcapitalpartners.com	
  
Investment	
  Example	
  
•  Soeware	
  Co	
  
–  $3	
  Mil	
  Annual	
  Sales	
  
–  Profitable	
  
–  Projected	
  annual	
  growth	
  35%	
  with	
  capital	
  infusion	
  
–  Require	
  $500K	
  to	
  expand	
  sales	
  &	
  marke>ng	
  
•  Investment 	
   	
   	
   	
  $500K	
  
•  Revenue	
  Share	
   	
   	
  	
  	
  4-­‐5%	
  
•  Total	
  Payout 	
   	
   	
  	
  	
  $1-­‐$1.5M	
  
•  Projected	
  Payoff 	
   	
  	
  3-­‐4	
  years	
  
Revenue	
  Financing	
  vs.	
  Equity	
  
Revenue	
  Financing	
  
•  4%	
  Revenue-­‐share	
  
•  ~	
  3	
  1/2	
  Year	
  Payout	
  
•  $1	
  Mil	
  Cost	
  of	
  Capital	
  
	
  
Equity	
  
•  $6.0	
  	
  Mil	
  Pre	
  Money	
  
Valua>on	
  (2X)	
  
•  	
  $500K	
  =	
  	
  7.7%	
  Ownership	
  
•  Valua>on	
  in	
  Four	
  Years	
  	
  	
  	
  	
  	
  
$20	
  –	
  50	
  Mil	
  (2-­‐5x)	
  
•  Cost	
  of	
  Capital	
  $1.5	
  –$	
  3.8	
  Mil	
  
–  $3	
  Mil	
  Sales,	
  35%	
  Growth,	
  Break	
  even,	
  $500K	
  Capital	
  	
  
So=ware	
  Co.	
  
hp://revenuebasedfinance.com/2011/01/17/what-­‐would-­‐google-­‐do/	
  
Google	
  Example	
  
www.nextstepcapitalpartners.com	
  
Revenue	
  Financing	
  vs.	
  Equity	
  
Revenue	
  Financing	
  
•  5%	
  Revenue-­‐share	
  
•  ~	
  4	
  Year	
  Payout	
  
•  $2	
  Mil	
  Cost	
  of	
  Capital	
  
	
  
Equity	
  
•  $10.0	
  	
  Mil	
  Pre	
  Money	
  
Valua>on	
  (2X)	
  
•  	
  $1,000K	
  =	
  	
  9.1%	
  Ownership	
  
•  Valua>on	
  in	
  Four	
  Years	
  	
  	
  	
  	
  	
  
$28.5	
  –	
  71	
  Mil	
  (2-­‐5x)	
  
•  Cost	
  of	
  Capital	
  $2.6	
  –$	
  6.5	
  Mil	
  
–  $5	
  Mil	
  Sales,	
  30%	
  Growth,	
  Profitable,	
  $1,000K	
  Capital	
  	
  
Manufacturing	
  Co.	
  
www.nextstepcapitalpartners.com	
  
www.nextstepcapitalpartners.com	
  
Sales	
  Op>miza>on	
  Services	
  
•  Sales	
  Strategy	
  
–  Market	
  Iden>fica>on	
  &	
  Segmenta>on	
  
–  Channel	
  engagement,	
  Strategic	
  Partnerships	
  
–  Value	
  Proposi>on	
  Development	
  &	
  Differen>a>on	
  
•  Sales	
  Team	
  Development	
  
–  Interim	
  Sales	
  Leadership	
  
–  Hiring,	
  Training,	
  Mentoring,	
  Compensa>on	
  
•  Systems	
  &	
  Processes	
  
–  Sales	
  Force	
  Automa>on	
  &	
  Management	
  
–  Pipeline	
  Assessment	
  and	
  Revenue	
  Forecas>ng	
  
–  Deal	
  Management,	
  Strategy	
  &	
  Execu>on	
  
www.nextstepcapitalpartners.com	
  
Principals	
  
•  Patrick	
  Drew	
  
–  Strategy	
  and	
  enterprise	
  technology	
  project	
  management	
  and	
  
implementa>on	
  at	
  Accenture.	
  
–  Early-­‐stage	
  sales	
  and	
  implementa>on	
  team	
  management	
  at	
  i2	
  and	
  Trilogy	
  
Development	
  Group.	
  
–  Extensive	
  experience	
  mentoring	
  high	
  growth	
  companies	
  as	
  an	
  Angel	
  
Investor	
  &	
  Consultant	
  
•  Daniel	
  Keelan	
  
–  Recognized	
  expert	
  in	
  developing	
  high	
  performance	
  sales	
  teams	
  through	
  
consistent	
  processes,	
  systems,	
  training	
  and	
  mentorship.	
  	
  	
  
–  Learned	
  &	
  implemented	
  Valued	
  Based	
  Selling	
  Methodologies	
  and	
  
Complex	
  Selling	
  at	
  IBM,	
  Oracle	
  &	
  i2.	
  	
  Successfully	
  applied	
  these	
  
approaches	
  at	
  numerous	
  smaller	
  organiza>ons.	
  	
  	
  
–  Extensive	
  interna>onal	
  sales	
  experience	
  having	
  lived	
  and	
  worked	
  in	
  Asia	
  
and	
  Europe.	
  
www.nextstepcapitalpartners.com	
  
Patrick	
  Drew	
  
512-­‐633-­‐4610	
  
pddrew@nextstepcp.com	
  
	
  
Daniel	
  Keelan	
  
512-­‐217-­‐9012	
  
dckeelan@nextstepcp.com	
  
	
  
www.nextstepcapitalpartners.com	
  

Revenue Finance Overview

  • 1.
    Equity  &  debt  financing   aren’t  the  only  op7ons    
  • 2.
    www.nextstepcapitalpartners.com   Revenue  Financing   •  Next  Step  Capital  Partners  invest  in  growing   companies  in  return  for  a  share  of  topline   revenue   – Repayment  varies  with  revenue   – Full  ownership  and  control  retained   – No  company  valua>on  required   – Returns  are  capped   •  Compliment  /  alterna>ve  to  debt  or  equity  
  • 3.
    www.nextstepcapitalpartners.com   Debt  –  low  cost  when  available   •  Requirements   –  2-­‐3  years  of  profits   –  Loans  >ed  to  assets                               (personal  guarantees)   –  Restric>ve  covenants     –  Retrospec>ve  vs.  prospec>ve   •  Specialized  debt  arrangements   i.e.  Factoring   –  too  cumbersome,  expensive  or  not   appropriate  for  many  companies    
  • 4.
    www.nextstepcapitalpartners.com   Equity  -­‐  fits  a  narrow  range  of  companies   •  Requirements   –  Rapid  growth  &  large  market   –  Exit  required  for  a  return     –  Investors  need  to  assert  a  high   level  of  control     –  Company  valua>on  ?   •  Many  companies  rejected   not  because  they  aren’t   sound  businesses,  they  don’t   have  the  right  profile.  
  • 5.
    www.nextstepcapitalpartners.com   Revenue  Financing   •  Fits  a  broad  range  of   companies   –  “Lifestyle”  Businesses   –  Services   –  Family  Businesses   –  Ownership  Transfers   •  Does  not  an>cipate  or   require  a  sale   •  Non  intrusive  
  • 6.
    www.nextstepcapitalpartners.com   What  we  are  looking  for   •  Market-­‐proven  product  or  service   •  Scalable  growth  opportuni>es   •  Profitable   •  High  gross  margins   •  Successful  commied  owners   •  Capital  requirements  $250K  -­‐  $2M  
  • 7.
    www.nextstepcapitalpartners.com   Investment  Structure   •  Contract  to  pay     –  X  %  of  topline  revenue     –  Un>l  an  agreed  cap  is  reached   •  Payments  vary  with  collec>ons   •  Revenue-­‐share  is  paid  monthly  or  via  direct  pay   mechanisms   –  Lockbox,  Credit  Card  payment  split   •  Can  be  structured  as  debt  or  equity*   –  Special  class  of  equity  with  rights  limited  to  repayment   •  Lien  on  assets  only  to  enforce  contract   •  Early  payment  op>on  
  • 8.
    www.nextstepcapitalpartners.com   Investment  Example   •  Soeware  Co   –  $3  Mil  Annual  Sales   –  Profitable   –  Projected  annual  growth  35%  with  capital  infusion   –  Require  $500K  to  expand  sales  &  marke>ng   •  Investment        $500K   •  Revenue  Share          4-­‐5%   •  Total  Payout          $1-­‐$1.5M   •  Projected  Payoff      3-­‐4  years  
  • 9.
    Revenue  Financing  vs.  Equity   Revenue  Financing   •  4%  Revenue-­‐share   •  ~  3  1/2  Year  Payout   •  $1  Mil  Cost  of  Capital     Equity   •  $6.0    Mil  Pre  Money   Valua>on  (2X)   •   $500K  =    7.7%  Ownership   •  Valua>on  in  Four  Years             $20  –  50  Mil  (2-­‐5x)   •  Cost  of  Capital  $1.5  –$  3.8  Mil   –  $3  Mil  Sales,  35%  Growth,  Break  even,  $500K  Capital     So=ware  Co.   hp://revenuebasedfinance.com/2011/01/17/what-­‐would-­‐google-­‐do/   Google  Example   www.nextstepcapitalpartners.com  
  • 10.
    Revenue  Financing  vs.  Equity   Revenue  Financing   •  5%  Revenue-­‐share   •  ~  4  Year  Payout   •  $2  Mil  Cost  of  Capital     Equity   •  $10.0    Mil  Pre  Money   Valua>on  (2X)   •   $1,000K  =    9.1%  Ownership   •  Valua>on  in  Four  Years             $28.5  –  71  Mil  (2-­‐5x)   •  Cost  of  Capital  $2.6  –$  6.5  Mil   –  $5  Mil  Sales,  30%  Growth,  Profitable,  $1,000K  Capital     Manufacturing  Co.   www.nextstepcapitalpartners.com  
  • 11.
    www.nextstepcapitalpartners.com   Sales  Op>miza>on  Services   •  Sales  Strategy   –  Market  Iden>fica>on  &  Segmenta>on   –  Channel  engagement,  Strategic  Partnerships   –  Value  Proposi>on  Development  &  Differen>a>on   •  Sales  Team  Development   –  Interim  Sales  Leadership   –  Hiring,  Training,  Mentoring,  Compensa>on   •  Systems  &  Processes   –  Sales  Force  Automa>on  &  Management   –  Pipeline  Assessment  and  Revenue  Forecas>ng   –  Deal  Management,  Strategy  &  Execu>on  
  • 12.
    www.nextstepcapitalpartners.com   Principals   • Patrick  Drew   –  Strategy  and  enterprise  technology  project  management  and   implementa>on  at  Accenture.   –  Early-­‐stage  sales  and  implementa>on  team  management  at  i2  and  Trilogy   Development  Group.   –  Extensive  experience  mentoring  high  growth  companies  as  an  Angel   Investor  &  Consultant   •  Daniel  Keelan   –  Recognized  expert  in  developing  high  performance  sales  teams  through   consistent  processes,  systems,  training  and  mentorship.       –  Learned  &  implemented  Valued  Based  Selling  Methodologies  and   Complex  Selling  at  IBM,  Oracle  &  i2.    Successfully  applied  these   approaches  at  numerous  smaller  organiza>ons.       –  Extensive  interna>onal  sales  experience  having  lived  and  worked  in  Asia   and  Europe.  
  • 13.
    www.nextstepcapitalpartners.com   Patrick  Drew   512-­‐633-­‐4610   pddrew@nextstepcp.com     Daniel  Keelan   512-­‐217-­‐9012   dckeelan@nextstepcp.com     www.nextstepcapitalpartners.com