The document discusses next generation communications systems for hotels to improve the guest experience. It notes that older telephone systems improved reputation in 1910 and increased revenue in 1980, but have done nothing since 2000 except cost the hotels money. It envisions a new personalized portal that guests can use to control their environment from multiple devices like smartphones and IPTV, providing a unique differentiating experience. This new system would offer application openness, reliable desk phones, and a smartphone-like experience to captivate guests and drive interaction.

1. Next Generation Communications
For New Guest Experience
Stanislas Corporeau
June, 2010

2. All Rights Reserved © Alcatel-Lucent 2007
In 1910 it would have improved your
reputation
What did your telephone system do for your hotel?
2 | Presentation Title | Month 2007

3. All Rights Reserved © Alcatel-Lucent 2007
In 1910 it would have improved your
reputation
In 1980 it would have increased your
revenue
What did your telephone system do for your hotel?
3 | Presentation Title | Month 2007

4. All Rights Reserved © Alcatel-Lucent 2007
In 1910 it would have improved your
reputation
In 1980 it would have increased your
revenue
Since 2000 it has done nothing
but cost you
What did your telephone system do for your hotel?
4 | Presentation Title | Month 2007

5. All Rights Reserved © Alcatel-Lucent 2007
In 1910 it would have improved your
reputation
In 1980 it would have increased your
revenue
Since 2000 it has done nothing
but cost you
What did your telephone system do for your hotel?
5 | Presentation Title | Month 2007
How will it benefit in
2010 ?

6. All Rights Reserved © Alcatel-Lucent 2007
The Guest Experience nowadays
6 | Presentation Title | Month 2007
Guest barely navigate
the IPTV portal except for TV
programs and Pay TV
Guests use their Smartphone to
place phone calls and search
for local information
Need to interact with
multiple devices

7. All Rights Reserved © Alcatel-Lucent 2007
What if…
7 | Presentation Title | Month 2007
… you could offer a personal portal
experience to your guests ?
… you could bring them a unique
interface to control their environment ?
… you would have an always-on screen
to display information ?
… you could differentiate by offering
a unique experience ?
… you could captivate your guests and
make them interact ?

8. All Rights Reserved © Alcatel-Lucent 20078 | Presentation Title | Month 2008
Unique guests experience at their fingertips

9. All Rights Reserved © Alcatel-Lucent 2007
The leading edge of a next generation architecture
Application Pod openness
Desk Phone reliability
Smartphone experience

10. All Rights Reserved © Alcatel-Lucent 2007
Up to you to imagine…
10 | Presentation Title | Month 2007

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