This document provides steps to revitalize a Greek TV guide site to generate more revenue. It recommends focusing on user-generated content to create a sense of community and sharing. Stories that readers can contribute to and discuss will keep people engaged. Using social media like Facebook and Twitter can expose the site to a wider audience and drive traffic. An easy to use and attractive interface with rich media will also help attract and retain visitors. The goal is to make the site a one-stop location for all Greek TV content and commentary.

1. a tv guide site to take
off
or... the steps to bring money making day, closer
george p. achillias

2. ... situation now
... a site with a
huge name,
just waiting to
take off

3. ... competition
• focused on gossips
• or high tech things
• catchy sports
• playful

4. ... greek market

5. ... audience

6. ... vision
... make it one stop
place for
everything
about and
around
Greek TV

7. depy
Text
“gossips”
news
recommends
watch
suggests

8. people come
people go
but not as
many as site
needs/ deserves/
wants/ wishes

9. why??

10. branded but not
enough

11. we need something
with more energy

12. ... we need
something
to make money...
... and good money

15. ways...
make people COME
make people STAY
make people SHARE

16. we need
a flow
readers/visitors
have to find
everything
easy...

17. to blow up
static things

18. ... creating a story
people need a story
a story to be shared,
expanded, spread, modified
by users
users/readers
to be content makers

19. ... ... the concept
community
buzz presence

20. ... ... how to do it
a fancy easy to navigate site
attractive content
rich media
user generated content

22. ... content
easy to share/ spread/ comment
making uploading content, a piece of cake
process
start “chatting” with visitors/readers

23. ... how
making people
believe that they
own golema.gr
start triggering
people leaving
comments
get rid of
perspective of
closed doors

24. content easy to
share it, content
make people talk
about it... make
them want to
spread it

25. ... catchy things
set up 10 golema’s questions
asked to everyone
create a chart with
people
answered
the questions

26. ... content
the most important... content can everyone
have....
opinion, few!
... use “named” editors
to express OPINION

27. ... audience
start being with
audience not only
addressing
audience
make people talk
for things you do/
you write
shout, spread,
listen!

28. ... social
use facebook.com/golema to give to huge
audience access to what drives you fwd,
PASSION
create a twitter account to chat, share, talk
with people follow golema.gr stream, trend
create trends

29. one
way
things
are not
a good
thing

30. ... social
tease audience
give audience “sexy”
news ( sexy has nothing
to do with flesh, at least
not only...)
make golema stories be
everywhere

31. ... at the end of the day
we need something
faster and fancier

32. everything has to do with a story...
... how you say the story
... how you make the story flies
... how people start talking
about your story
... how you make this story
part of audience
... how this story
belongs to everyone

33. thank you
thank you
all photos are from flickr and tumblr
for more get in contact with
George P. Achillias
@thibetian
about.me/gachillias
facebook.com/thibetian
georges.achillias@gmail.com