Newspaper working group outbrief
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The document summarizes discussions from a working group on the future of Air Force newspapers. It identifies issues with declining readership and quality/quantity concerns. The group's goals are to ensure high-quality information delivery and determine the best future approach. Potential courses of action discussed include transitioning to a web-centric model with optional print newspapers, using existing technology upgrades, and standardizing processes. The ideal future state and next steps are to define audiences, update policies, and market changes to focus on the customer.
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Newspaper working group outbrief
- 1. Newspaper Working Group Chief Master Sgt. Janice Conner 18-20 July 2006
- 8. Ideal State
- 12. Conclusion
Editor's Notes
- 118 ideas in brainstorming sessions
- Almost 7 out of 10 Airmen read at least half the issues 8-point decline from 2001 survey Senior NCOs and FGOs most like to take paper home. Junior enlisted least likely (7%)
- Can we retain editorial control if CE or Services published? Dr Everett study 2001/2004-data compiled 2005 Chain of command, other personal sources are most important (increase from 2001). Near universal Internet access 70% access from work computer, 65% from home Recommend Guidance encourage CCs to keep print under terms of COA Expands reach of information Gives audiences multiple channels Web based provides Immediacy, Ability to correct quickly
- Define audiences-stateside vs overseas (workforce vs workforce & dependents) Brainworks " We publish 19 newspapers plus two county-wide sections every week which means we must be very efficient. Brainworks EdPerks has made it possible for us to streamline our workflow. Our reporters work in four different cities, yet they all file their stories directly into the EdPerks Database at Maplewood. Our editors love the user defined story shapes that let them format a story in seconds. " -Peter Worrall, Vice President, MIS Worrall Community Newspapers Update 35-101, 33-129, Dod pubs-allow info targeted to internal audience to be placed on public web site Establish public web as new AF standard for primary info tool Eliminate data gathering currently done by PA-Services, chapel schedule, yard sales…organizations can input data with PA review before adding to web
- Search engine-archival, keyword search database