C:\Fakepath\Shadow Report Workshop
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Powerpoint overview of data gathering for global shadow report and plans for support of national implementation reports
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DEVELOPING A MARKETING PLAN
The fi rst stage in the planning process is a preliminary country
analysis. The marketer needs basic information to evaluate a coun-
try market’s potential, identify problems that would eliminate a
country from further consideration, identify aspects of the coun-
try’s environment that need further study, evaluate the components
of the marketing mix for possible adaptation, and develop a stra-
tegic marketing plan. One further use of the information collected
in the preliminary analysis is as a basis for a country notebook.
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suggest the kinds of information a marketer can gather to enhance
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The points in each of the guidelines are general. They are de-
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T H E C O U N T RY N O T E B O O K O U T L I N E C
T H E C O U N T RY N O T E B O O K O U T L I N E
Cultural Analysis
Economic Analysis
Market Audit and Competitive Market Analysis
Preliminary Marketing Plan
Country Notebook
THE COUNTRY NOTEBOOK—A GUIDE FOR
DEVELOPING A MARKETING PLAN
The fi rst stage in the planning process is a preliminary country
analysis. The marketer needs basic information to evaluate a coun-
try market’s potential, identify problems that would eliminate a
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try’s environment that need further study, evaluate the components
of the marketing mix for possible adaptation, and develop a stra-
tegic marketing plan. One further use of the information collected
in the preliminary analysis is as a basis for a country notebook.
Many companies, large and small, have a country notebook
for each country in which they do business. The country notebook
contains information a marketer should be aware of when making
decisions involving a specifi c country market. As new informa-
tion is collected, the country notebook is continually updated by
the country or product manager. Whenever a marketing decision
is made involving a country, the country notebook is the fi rst data-
base consulted. New-product introductions, changes in advertising
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personnel assuming responsibility for a country market.
This section presents four separate guidelines for collection
and analysis of market data and preparation of a country notebook:
(1) guideline for cultural analysis, (2) guideline for economic
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and (4) guideline for preliminary marketing plan. These guidelines
suggest the kinds of information a marketer can gather to enhance
planning.
The points in each of the guidelines are general. They are de-
signed to provide direction to areas to explore for relevant data.
In each guideline, specifi c points must be adapted to refl ect a
company’s products and/or services. The decision as to the appro-
priateness of specifi c data and the depth of coverage depends on
company objectives, product characteristics, and the country mar-
ket. Some points in the guidelines are unimportant for some coun-
tries or some products and should be ignored.
I. CULTURAL ANALYSIS
The data suggested in the cultural analysis include
information that helps the marketer make market planning
decisions. However, its application extends beyond product
and market analysis to being an important source of
information for someone interested in understanding business
customs and other important cultural features of the country.
The information in this analysis must be more than a collection of
facts. Whoever is responsible for the preparation of this mate-rial
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T H E C O U N T RY N O T E B O O K O U T L I N E
Cultural Analysis
Economic Analysis
Market Audit and Competitive Market Analysis
Preliminary Marketing Plan
Country Notebook
THE COUNTRY NOTEBOOK—A GUIDE FOR
DEVELOPING A MARKETING PLAN
The fi rst stage in the planning process is a preliminary country
analysis. The marketer needs basic information to evaluate a coun-
try market’s potential, identify problems that would eliminate a
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try’s environment that need further study, evaluate the components
of the marketing mix for possible adaptation, and develop a stra-
tegic marketing plan. One further use of the information collected
in the preliminary analysis is as a basis for a country notebook.
Many companies, large and small, have a country notebook
for each country in which they do business. The country notebook
contains information a marketer should be aware of when making
decisions involving a specifi c country market. As new informa-
tion is collected, the country notebook is continually updated by
the country or product manager. Whenever a marketing decision
is made involving a country, the country notebook is the fi rst data-
base consulted. New-product introductions, changes in advertising
programs, and other marketing program decisions begin with the
country notebook. It also serves as a quick introduction for new
personnel assuming responsibility for a country market.
This section presents four separate guidelines for collection
and analysis of market data and preparation of a country notebook:
(1) guideline for cultural analysis, (2) guideline for economic
analysis, (3) guideline for market audit and competitive analysis,
and (4) guideline for preliminary marketing plan. These guidelines
suggest the kinds of information a marketer can gather to enhance
planning.
The points in each of the guidelines are general. They are de-
signed to provide direction to areas to explore for relevant data.
In each guideline, specifi c points must be adapted to refl ect a
company’s products and/or services. The decision as to the appro-
priateness of specifi c data and the depth of coverage depends on
company objectives, product characteristics, and the country mar-
ket. Some points in the guidelines are unimportant for some coun-
tries or some products and should be ignored.
I. CULTURAL ANALYSIS
The data suggested in the cultural analysis include
information that helps the marketer make market planning
decisions. However, its application extends beyond product
and market analysis to being an important source of
information for someone interested in understanding business
customs and other important cultural features of the country.
The information in this analysis must be more than a collection of
facts. Whoever is responsible for the preparation of this mate-rial
should attempt to interpret the meaning ...
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Cultural Analysis
Economic Analysis
Market Audit and Competitive Market Analysis
Preliminary Marketing Plan
Country Notebook
THE COUNTRY NOTEBOOK—A GUIDE FOR
DEVELOPING A MARKETING PLAN
The fi rst stage in the planning process is a preliminary country
analysis. The marketer needs basic information to evaluate a coun-
try market’s potential, identify problems that would eliminate a
country from further consideration, identify aspects of the coun-
try’s environment that need further study, evaluate the components
of the marketing mix for possible adaptation, and develop a stra-
tegic marketing plan. One further use of the information collected
in the preliminary analysis is as a basis for a country notebook.
Many companies, large and small, have a country notebook
for each country in which they do business. The country notebook
contains information a marketer should be aware of when making
decisions involving a specifi c country market. As new informa-
tion is collected, the country notebook is continually updated by
the country or product manager. Whenever a marketing decision
is made involving a country, the country notebook is the fi rst data-
base consulted. New-product introductions, changes in advertising
programs, and other marketing program decisions begin with the
country notebook. It also serves as a quick introduction for new
personnel assuming responsibility for a country market.
This section presents four separate guidelines for collection
and analysis of market data and preparation of a country notebook:
(1) guideline for cultural analysis, (2) guideline for economic
analysis, (3) guideline for market audit and competitive analysis,
and (4) guideline for preliminary marketing plan. These guidelines
suggest the kinds of information a marketer can gather to enhance
planning.
The points in each of the guidelines are general. They are de-
signed to provide direction to areas to explore for relevant data.
In each guideline, specifi c points must be adapted to refl ect a
company’s products and/or services. The decision as to the appro-
priateness of specifi c data and the depth of coverage depends on
company objectives, product characteristics, and the country mar-
ket. Some points in the guidelines are unimportant for some coun-
tries or some products and should be ignored.
I. CULTURAL ANALYSIS
The data suggested in the cultural analysis include
information that helps the marketer make market planning
decisions. However, its application extends beyond product
and market analysis to being an important source of
information for someone interested in understanding business
customs and other important cultural features of the country.
The information in this analysis must be more than a collection of
facts. Whoever is responsible for the preparation of this mate-rial
should attempt to interpret the meaning .
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The document discusses various topics related to international business management.
It first discusses the importance of environment scanning for international businesses and the factors that need to be scanned, such as economic, political, legal, demographic, and socio-cultural factors.
It then discusses greenfield investment, describing it as constructing new facilities from the ground up. Greenfield investments are beneficial for developing countries like India as they create new production capacity and jobs.
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T H E C O U N T RY N O T E B O O K O U T L I N E C
T H E C O U N T RY N O T E B O O K O U T L I N E
Cultural Analysis
Economic Analysis
Market Audit and Competitive Market Analysis
Preliminary Marketing Plan
Country Notebook
THE COUNTRY NOTEBOOK—A GUIDE FOR
DEVELOPING A MARKETING PLAN
The fi rst stage in the planning process is a preliminary country
analysis. The marketer needs basic information to evaluate a coun-
try market’s potential, identify problems that would eliminate a
country from further consideration, identify aspects of the coun-
try’s environment that need further study, evaluate the components
of the marketing mix for possible adaptation, and develop a stra-
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in the preliminary analysis is as a basis for a country notebook.
Many companies, large and small, have a country notebook
for each country in which they do business. The country notebook
contains information a marketer should be aware of when making
decisions involving a specifi c country market. As new informa-
tion is collected, the country notebook is continually updated by
the country or product manager. Whenever a marketing decision
is made involving a country, the country notebook is the fi rst data-
base consulted. New-product introductions, changes in advertising
programs, and other marketing program decisions begin with the
country notebook. It also serves as a quick introduction for new
personnel assuming responsibility for a country market.
This section presents four separate guidelines for collection
and analysis of market data and preparation of a country notebook:
(1) guideline for cultural analysis, (2) guideline for economic
analysis, (3) guideline for market audit and competitive analysis,
and (4) guideline for preliminary marketing plan. These guidelines
suggest the kinds of information a marketer can gather to enhance
planning.
The points in each of the guidelines are general. They are de-
signed to provide direction to areas to explore for relevant data.
In each guideline, specifi c points must be adapted to refl ect a
company’s products and/or services. The decision as to the appro-
priateness of specifi c data and the depth of coverage depends on
company objectives, product characteristics, and the country mar-
ket. Some points in the guidelines are unimportant for some coun-
tries or some products and should be ignored.
I. CULTURAL ANALYSIS
The data suggested in the cultural analysis include
information that helps the marketer make market planning
decisions. However, its application extends beyond product
and market analysis to being an important source of
information for someone interested in understanding business
customs and other important cultural features of the country.
The information in this analysis must be more than a collection of
facts. Whoever is responsible for the preparation of this mate-rial
should attempt to interpret the meaning ...
T H E C O U N T RY N O T E B O O K O U T L I N E C
T H E C O U N T RY N O T E B O O K O U T L I N E
Cultural Analysis
Economic Analysis
Market Audit and Competitive Market Analysis
Preliminary Marketing Plan
Country Notebook
THE COUNTRY NOTEBOOK—A GUIDE FOR
DEVELOPING A MARKETING PLAN
The fi rst stage in the planning process is a preliminary country
analysis. The marketer needs basic information to evaluate a coun-
try market’s potential, identify problems that would eliminate a
country from further consideration, identify aspects of the coun-
try’s environment that need further study, evaluate the components
of the marketing mix for possible adaptation, and develop a stra-
tegic marketing plan. One further use of the information collected
in the preliminary analysis is as a basis for a country notebook.
Many companies, large and small, have a country notebook
for each country in which they do business. The country notebook
contains information a marketer should be aware of when making
decisions involving a specifi c country market. As new informa-
tion is collected, the country notebook is continually updated by
the country or product manager. Whenever a marketing decision
is made involving a country, the country notebook is the fi rst data-
base consulted. New-product introductions, changes in advertising
programs, and other marketing program decisions begin with the
country notebook. It also serves as a quick introduction for new
personnel assuming responsibility for a country market.
This section presents four separate guidelines for collection
and analysis of market data and preparation of a country notebook:
(1) guideline for cultural analysis, (2) guideline for economic
analysis, (3) guideline for market audit and competitive analysis,
and (4) guideline for preliminary marketing plan. These guidelines
suggest the kinds of information a marketer can gather to enhance
planning.
The points in each of the guidelines are general. They are de-
signed to provide direction to areas to explore for relevant data.
In each guideline, specifi c points must be adapted to refl ect a
company’s products and/or services. The decision as to the appro-
priateness of specifi c data and the depth of coverage depends on
company objectives, product characteristics, and the country mar-
ket. Some points in the guidelines are unimportant for some coun-
tries or some products and should be ignored.
I. CULTURAL ANALYSIS
The data suggested in the cultural analysis include
information that helps the marketer make market planning
decisions. However, its application extends beyond product
and market analysis to being an important source of
information for someone interested in understanding business
customs and other important cultural features of the country.
The information in this analysis must be more than a collection of
facts. Whoever is responsible for the preparation of this mate-rial
should attempt to interpret the meaning ...
Step 2: Due Diligence Questionnaire for Prospective Partners
UN Global Pulse has developed a two-part Due Diligence Tool for Working with Prospective Technology Partners. The questionnaire should be filled out by the prospective partner prior to any commitment to collaborate.
IFRS in the media sector
This document provides a summary of key findings from a survey of accounting policies and practices related to business combinations, revenue recognition, and intellectual property rights for quoted UK media companies. The survey analyzed 123 media companies segmented into audio/televisual, publishing/events, and advertising/marketing services. It found that while financial reporting has improved since 2001, understanding between the financial and creative industries still needs work, particularly regarding business combinations. The survey aims to improve transparency, consistency, and understanding of the unique aspects of accounting in the media sector.
Portland assessment
The document proposes a lobbying campaign to the UK government to regulate individuals working in the motoring industry. It suggests intermediate objectives to build support over time, such as raising awareness among consumers and MPs, rather than immediately pushing for regulation. The long-term goal is to achieve a statutory basis for the Automotive Technician Accreditation (ATA) scheme. The campaign aims to create political pressure on the government to take action through grassroots support and traditional/online media outreach.
Sample Report: Global Clothing B2C E-Commerce Market 2015
Free Report Samples for our publication "Global Clothing B2C E-Commerce Market 2015".
Find the full updated 2021 report available for purchase at: https://ystats.com/shop/global-clothing-b2c-e-commerce-market-2021/
Sample Report: Europe Clothing B2C E-Commerce Market 2015
Free Report Samples for our publication "Europe Clothing B2C E-Commerce Market 2015".
Find the full updated 2021 report available for purchase at: https://ystats.com/shop/europe-clothing-b2c-e-commerce-market-2021/
Intl biz lesson4
1. Market research is important for determining the best potential foreign markets for a company's products and informs them of the largest, fastest growing markets and market conditions.
2. Market research can use primary or secondary data sources, with primary being more tailored but expensive and secondary being less expensive but having limitations.
3. When conducting secondary research, the document recommends keeping up with world events influencing markets, analyzing trade statistics, and obtaining advice from experts to find useful secondary information.
Sample Report: Western Europe Clothing B2C E-Commerce Market 2015
Free Report Samples for our publication "Western Europe Clothing B2C E-Commerce Market 2015".
Find the full updated 2022 report available for purchase at: https://ystats.com/shop/western-europe-b2c-e-commerce-market-2022/
Sample Report_North America Buy Now Pay Later Industry and Trends 2021_by ySt...
-What are the Buy Now Pay Later Trends and Benefits for Merchants in 2021?
-What is the Share of Consumers Who Would Prefer an Interest-Free Installment Payment Option over a Lump-Sum Payment with 10% off?
-What is the Buy Now Pay Later Overview of Canadas Service Providers in 2021?
For answers find the full report available at:
https://ystats.com/shop/north-america-buy-now-pay-later-industry-and-trends-2021/
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Here is the brief overview of this cumulative Session Long Project (
Here is the brief overview of this cumulative Session Long Project (
Sample Report: Eastern Europe Clothing B2C E-Commerce Market 2015
Sample Report: Eastern Europe Clothing B2C E-Commerce Market 2015
Tax and Governance Case Study - ICTD Learning Portal
Tax and Governance Case Study - ICTD Learning Portal
T H E C O U N T RY N O T E B O O K O U T L I N E C.docx
T H E C O U N T RY N O T E B O O K O U T L I N E C.docx
T H E C O U N T RY N O T E B O O K O U T L I N E C
T H E C O U N T RY N O T E B O O K O U T L I N E C
T H E C O U N T RY N O T E B O O K O U T L I N E C
T H E C O U N T RY N O T E B O O K O U T L I N E C
Step 2: Due Diligence Questionnaire for Prospective Partners
Step 2: Due Diligence Questionnaire for Prospective Partners
Sample Report: Global Clothing B2C E-Commerce Market 2015
Sample Report: Global Clothing B2C E-Commerce Market 2015
Sample Report: Europe Clothing B2C E-Commerce Market 2015
Sample Report: Europe Clothing B2C E-Commerce Market 2015
Sample Report: Western Europe Clothing B2C E-Commerce Market 2015
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C:\Fakepath\Shadow Report Workshop
- 1. FCA Shadow Reporting Training Workshop
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Editor's Notes
- Should the licenses be internationally recognizable?