The newspaper will target an educated older audience and focus on important local stories rather than being a tabloid. The main front page story will be about a storm that hit Manchester and caused damage, with an image of a fallen tree. Another front page story will be about a wanted man for burglary with his photo. An inside page story will warn about dogs being left after Christmas with statistics and dog photos. Another inside story will discuss Manchester United's performance and potential for a new coach. The back page feature will be about a local woman who won the lottery, including a photo of her smiling with quotes about her winnings. The layout will have a masthead and date with stories in sections including large main photos and smaller additional images.