Broadsheets focus more on politics, economics, and official notices, while tabloids have a smaller format and focus on entertainment and local stories. Broadsheets have a more serious tone with few pictures and consistent fonts, whereas tabloids use different fonts and sizes to appear more lighthearted and include pictures tailored to each headline. Double page spreads are expensive full-page advertisements that span two facing pages in magazines or newspapers, usually used to announce new products or brands.