Newsletter dated 19th June, 2015

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THOUGHT OF THE DAY
THOUGHT OF THE DAY
“It doesn’t take great men to do things, but it is doing things
that make men great...”
Law Updates:
 Vide RBI Notification ref RBI/2014-15/645 DBOD.No.DEAF
Cell.BC.105/30.01.002/2014-15 dated June 18, 2015 Operational
Guidelines under The Depositor Education and Awareness Fund
Scheme, 2014 –Section 26A of Banking Regulation Act, 1949 has been
issued whereby it has been decided to club Form I and Form II together
in a new form, “Form I & II”.
 Satya Nadella shakes up Microsoft top management. Four senior
executives including, Stephen Elop and Mark Penn, will leave the
company in the biggest organisational shake-up
PROFESSIONALS INPUTS
 The Companies Law Committee set up by the Government to make
recommendations on issues arising from the implementation of the
Companies Act, 2013 invites comments/suggestions to assist its
deliberations. All stakeholders are requested to send their comments/
suggestions latest by 21st July, 2015. Link to Submission of Suggestions
to Company Law Committee-http://feedapp.mca.gov.in/
 Vide Circular ref RBI/2014-15/643 A.P. (DIR Series) Circular No. 110
dated June 18, 2015 issued by RBI, it is clarified that With effect from
the half year ending June 2015, BEF submission would be online and
Bank-wise instead of the present system of branch-wise submission, to
the respective Regional Offices of the RBI.
 Vide General Circular No-09/2015 fated 18.06.2015 issued by MCA,
Clarification on repayment of deposits accepted by the companies
before the commencement of the Companies Act, 2013 under section 74
of the said Act has been provided.
 Vide Notification ref D.O.No.279/misc/93/2015-SO(ITJ)issued by
CBDT, CBDT plans to provide ease to CIT(A) in handling appeals
workload by rolling out CIT(A) module.
 Under Principles laid down by Hon'ble Supreme Court in the judgment
in Civil Appeal No. 1912 of 2015 in the case of Shri Ajay Kumar
Choudhary Vs. Union of India, CBDT clarified that I-T department will
follow ratio of Apex Court on extension of suspension order for its
officials.
MARKET WATCH:
SENSEX: 27340.42 224.59 NIFTY: 8232.80 58.20
SILVER: 36880.00 2.00 GOLD (MCX): 27136.00 -20.00
USD/INR: 63.75 -0.38 CRUDE OIL: 3837.00 -9.00
CS Rajiv Bajaj
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Bajajr66@gmail.com
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http://www.csrajivbajaj.com
Date: 19th June, 2015

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RAMA BIJAPURKAR,
MANAGEMENT CONSULTANT
“Indian DNA is about continuity with change; it is about
"THIS as well as THAT"
Rama Bijapurkar is a renowned thought leader on market strategy and
India‟s consumer economy, and an insightful commentator on the
social and cultural changes that are transforming India. Her
bestselling books include We are like that only, Customer in the boardroom and A Never-Before World:
Tracking the Evolution of Consumer India
EARLY LIFE & CAREER PROFILE:
Bijapurkar obtained her Master‟s in Business Administration degree from IIM – Ahmedabad. This
qualification enables her to gain a deep insight and profound knowledge about the fields of market
research and strategic consulting.
Rama Bijapurkar is one of India's most respected thought leaders on market strategy and consumer
related issues in India. She is also a keen commentator on social and cultural changes in the evolving
liberalizing India. She has her own market strategy consulting practice and works with an impressive list of
Indian and global companies, guiding the development of their business-market strategies. She describes
her mission as bringing "market focus to business strategy".
By studying the varying trends of the Indian market economy, Bijapurkar envisions to provide an
understanding of the environment and the surroundings in which the Indian consumers dwell, their
difference in tastes and opinions, their value systems and their gradual evolution. The monetary factor is
not the sole determinant of the Indians‟ expenditure anymore, other players have also entered the arena –
such as the Indian consumers‟ wishes, desires, hopes, thought processes, life styles, habits, social and
political contexts and the digital impact. Though there is a shift towards modernity and adoption of new
practices of lifestyle, expenditure and earnings, the average Indian is still to some extent rooted to his or
her traditional background and tends to value it – this, in an important way, describes consumer
behaviour. She had deeply scrutinised and researched the particular aspects of the Indian economy, which
are mostly overlooked by several organisation hoping to make a quick buck in the ever-expanding Indian
consumer market. She studies the connectivity of the Indian towards the modern era and also to it ancient,
conventional value systems.
AWARDS AND ACCOLADES:
Though management and strategic marketing consulting are primarily and stereotypically considered to be
men‟s spheres of action, the career graph of Rama Bijapurkar proves otherwise. Touted as an eminent
consultant as regards marketing strategies and consumer behaviour, Bijapurkar is also a prolific writer –
since she has authored a couple of books on the subject – ranging from “We Are Like This Only”and “A
Never-Before World: Tracking the Evolution of Consumer India” to „Winning in the Indian
Market”. Her books, despite having interesting, commonly familiar titles, are nothing short of
extraordinary – because of the insights, researches and in-depth analyses that Bijapurkar has either read
or carried out on her own, in the Indian economic scenario.
Apart from her consulting practice, she has served as an independent director on the boards of many blue
chip companies like Axis Bank, Bharat Petroleum, CRISIL, Godrej Consumer Products, Infosys and so on.
She also serves on the Governing Councils of the Banking Codes and Standards Board of India, the
Insurance Information Board and is a member of the Eminent Persons Advisory Group of the Competition
Commission of India. A regular visiting faculty of her alma mater, IIM (A), Bijapurkar is also a member of
its board of governors.
INSPIRATIONAL SOURCE:
Her life and her varied successes motivate us because she has carved a niche for herself in a predominantly
„masculine‟ field – that of business, economics and commerce. Her pragmatic concerns and surveys, as
presented in her various books, offer a unique entry point into the country‟s economy. Importantly, she
does not view India‟s market as it is stereotypically regarded – a schizophrenic, fragmented, divided world.