Blackberry announced that it will stop producing its classic smartphones with physical keyboards. Once a leader in the mobile market, Blackberry struggled to keep up with rapid technology changes. While it had loyal fans of its qwerty keyboards, this was a small subset of customers as brands like Apple and Samsung grew rapidly. Blackberry's CEO acknowledged that the company's recent Priv smartphone, with a slide-out keyboard running Google's OS instead of its own BB10, was overpriced and did not appeal to the mass market.

1. BLACKBERRY TO STOP PRODUCTION OF
CLASSIC ICONIC SMARTPHONES
Blackberry, which was once a market leader in the mobile segment failed to cope
up with the continuous change in the technology. Blackberry had a small subsetof
customers who wereaddicted to their once popular qwerty devices. Froma
considerabletime Blackberry faced such a competition with brands such as Apple,
Samsung, Motorola , Xiaomi which even vanished few other renowned brands
present in the smartphonesegment.
In October 10, Blackberry launched its flagship Priv smartphonewhich was
running Google operating systemand not BB10 software. According to Mr. Chen ,
chief executive , the device was overpriced becauseof its slide out physical
keyboard which did not appeal the mass population.