News Media Alliance Webinar: Tracking Your Impact - Detroit Free Press
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On this exclusive Alliance member webinar, members of the Detroit Free Press will discuss how they track the impact their journalism has on their community, and how they use that information when generating new stories.
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The document summarizes four eras in the development of mass communication theories:
1) Era of mass society theory from 1850-1940 focused on media's negative impact on society.
2) Era of scientific perspective from 1940-1950 saw Lazarsfeld introduce empirical research challenging mass society ideas.
3) Era of limited effects from 1950-1960s saw empirical research further support limited media effects.
4) Era of cultural criticism from 1960-1980s saw non-empirical European theories challenge the dominant limited effects view.
Agenda setting
The document summarizes the agenda-setting theory of mass media proposed by Walter Lippmann and empirically tested by McCombs and Shaw in 1972. Their study in North Carolina found a strong relationship between the issues given priority in media coverage and those issues the public considered most important, supporting the theory that the media agenda influences the public agenda. This marked the beginning of recognizing the media's ability to shape public perceptions of what issues are most salient.
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本公司拥有海外各大学样板无数，能完美还原。
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News Media Alliance Webinar: Tracking Your Impact - Detroit Free Press
- 2. Impact is real-world change.
- 3. 3 kinds of change: Individual, institutional, societal.
- 10. Resources The Norman Lear Center’s Media Impact Project, USC Annenberg (I’m a contributor) “Non-Profit Journalism: Issues Around Impact,” Richard Tofel, ProPublica, 2013 “Measuring Impact: The art, science and mystery of nonprofit news,” Charles Lewis and Hilary Niles, 2013 “Up and Down with Ecology: The ‘Issue-Attention’ Cycle,” Anthony Downs, 1972 “Beyond Clicks and Shares: How and Why to Measure the Impact of Data Journalism Projects,” Lindsay Green-Barber (the godmother), 2018, The Data Journalism Handbook 2 “Democracy’s Detectives: The Economics of Investigative Journalism,” James T. Hamilton, 2016 (this is amazing) @anjdelgado
- 11. Questions? Let’s talk. adelgado@freepress.com Join this new Facebook group: Impact Journalism Pros
- 12. Free Press Community ImpactMark J. Rochester Senior News Director_Investigations mrochester@freepress.com
- 13. INVESTIGATION - WITH IMPACT Reporters Kat Stafford and Joe Guillen overcame significant obstacles, including attempts by city government officials to cover up evidence of wrongdoing, while aggressively pursuing an ongoing investigation of conflict of interest issues concerning Detroit Mayor Mike Duggan. Revelations from their reporting spawned two different government investigations.
- 15. A story in November revealed that while the city defended the program as having greatly reduced preterm births in Detroit, incidents have instead dramatically increased.
- 16. Free Press reporting revealed that Ford knew its 2011 Fiesta and 2012 Focus cars had defective transmissions before the cars went on sale. The newspaper received hundreds of calls and emails from Ford Focus and Fiesta owners across America after reporter Phoebe Wall Howard started writing about defective transmissions in May.
Editor's Notes
- 3 types of change: Individual, institutional, societal.