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N O V . 3 , 2 0 1 0
News in 2011 and beyond
Old New
 Had to own printing
press/TV station to
publish content.
 Media decides what’s
heard.
 No other outlet.
 Much more
information being
published.
 Somebody still has to
aggregate it/make
sense of it.
 Push it out to the
masses at times.
History
History
The basics
www.sourcemgnews.com
Different levels
Topical sites
Public/organizations
/etc. file news to
appropriate sites.
Engage there.
Public offers expertise
What to report
 Report what you know on topical websites.
 It has to be accurate.
 It has to be your content. You have to have the right
to distribute it!
 Reporting tips:
 How do you know something? (Good question to ask)
 Are you sure?
 Ask questions if you are unsure. (Car accident, example)
 Remember: Content has your name or organization’s
name attached to it!
Why?
 Products may pick bits and pieces.
 May contact you for more.
 Topical communities
might be interested.
 Reporters may grab your
content for a larger story.
 Most importantly:
Share your expertise/
knowledge/commentary/analysis with the
community!
A good rule
 If you observe it, report it. But don’t assume you can
interpret everything you see correctly.
 Let’s do an exercise to put this into context.
 Try to apply the exercise to something that you
might file.
An exercise
What to report
 A person calls the station to say that there were threats of a shooting at the
local high school. The caller says he’s confirmed this through several tweets
back and forth with his friends. (You do not know the caller.)
 An intern across the room just reported that police were talking about
something similar earlier.
 A journalist heads to the school.
 Once there, he hears a loud bang. Kids are starting to run out of the school.
Lots of screaming. An adult, possibly a teacher, steps out of an entry way
and loudly calls out to the kids: “Everyone huddle behind the dumpsters by
Wal-Mart.”
 One kid stops near you and screams: “I’m scared.”
 You ask: “What happened?”
 Kid: “Somebody was shot. Didn’t you hear the gunshot?”
 Kid runs off.
 Police are getting to the scene. A SWAT team arrives.
 A voice over the police scanner says: “Two students dead inside. Backup
needed NOW NOW NOW.”

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News in 2011 and beyond

  • 1. N O V . 3 , 2 0 1 0 News in 2011 and beyond
  • 2. Old New  Had to own printing press/TV station to publish content.  Media decides what’s heard.  No other outlet.  Much more information being published.  Somebody still has to aggregate it/make sense of it.  Push it out to the masses at times. History
  • 5. Different levels Topical sites Public/organizations /etc. file news to appropriate sites. Engage there. Public offers expertise
  • 6. What to report  Report what you know on topical websites.  It has to be accurate.  It has to be your content. You have to have the right to distribute it!  Reporting tips:  How do you know something? (Good question to ask)  Are you sure?  Ask questions if you are unsure. (Car accident, example)  Remember: Content has your name or organization’s name attached to it!
  • 7. Why?  Products may pick bits and pieces.  May contact you for more.  Topical communities might be interested.  Reporters may grab your content for a larger story.  Most importantly: Share your expertise/ knowledge/commentary/analysis with the community!
  • 8. A good rule  If you observe it, report it. But don’t assume you can interpret everything you see correctly.  Let’s do an exercise to put this into context.  Try to apply the exercise to something that you might file.
  • 9. An exercise What to report  A person calls the station to say that there were threats of a shooting at the local high school. The caller says he’s confirmed this through several tweets back and forth with his friends. (You do not know the caller.)  An intern across the room just reported that police were talking about something similar earlier.  A journalist heads to the school.  Once there, he hears a loud bang. Kids are starting to run out of the school. Lots of screaming. An adult, possibly a teacher, steps out of an entry way and loudly calls out to the kids: “Everyone huddle behind the dumpsters by Wal-Mart.”  One kid stops near you and screams: “I’m scared.”  You ask: “What happened?”  Kid: “Somebody was shot. Didn’t you hear the gunshot?”  Kid runs off.  Police are getting to the scene. A SWAT team arrives.  A voice over the police scanner says: “Two students dead inside. Backup needed NOW NOW NOW.”