The New York Knicks play in the NBA's Atlantic Division of the Eastern Conference. Their home arena is Madison Square Garden where they average around 19,000 fans per game. Courtside tickets can cost up to $3,658 while upper level tickets are priced from $158-251. The team is coached by Mark D'Antoni and key players include Chauncey Billups, Anthony Carter, Carmelo Anthony, and Derrick Brown. Their target demographic consists of middle-aged New York native men and father-son duos given about half the city's population is male and around 16% fall in the 35-44 age range.

1. New York Knicks“Knickerbockers” By: Erin Suprunuk

3. NBA Atlantic Division Eastern Conference National Basketball Association Versus: Boston Celtics, the New Jersey Nets, the Philidelphia 76ers, and the Toronto Raptors

5. Home Arena Madison Square Garden: Manhattan, New York Seats 19,763 fans

7. Tickets Courtside: $1,838- $3,658 per ticket Upper bowl: $158- $251 per ticket

9. The Team Coach: Mark D’Antoni Key players: Chauncey Billups, Anthony Carter, Carmelo Anthony, and Derrick Brown

10. Anthony Carter

11. Chauncey Billups

12. Derrick Brown Derrick Brown is one of the New York Knicks key players in the 10-11 season and can help the brand flourish.

13. Carmelo Anthony

14. New York City Population: 1,629,054 23 square miles Median household income: $68,402 78.7% Graduate 9.8% Unemployment 16.9% Below poverty

15. New York City

16. Target Market Middle aged men Dad’s and their sons New York natives 47.38% of New York cities population are males 15.77% of that are middle aged 35-44 years of age

17. Knicks Cheerleaders && Key Players

18. Fans of the Knicks

20. Jerseys

21. Logo

22. Clothing K N I C K S