New Technologies Revolutionizing
Packaging Prototypes and Comps
Hiroshi Ono

Group Product Manager, Roland DGA
Roland DGA – Who we are?

Over 30 Years in Manufacturing of Cutting Devices
Roland DGA – Who we are?
Roland DGA – Who we are?

High Resolution Printing and Cutting
on One Device
Roland DGA – Who we are?
Roland DGA – Who we are?

High Resolution UV Printer and Printer/Cutter
Roland DGA – Who we are?
Roland DGA – Who we are?
Package Development Workflow

Creative

Artwork

Mechanic
al Design
Package Development Workflow
Mockup/Prototype

Printing

Lamination

Creasing/
Die Cutting

Aqueous
Printer on
coated
substrates

Creative

Mounting
on card
stocks

Manual
or Digital
Flatbed
cutter

Artwork

Mechanic
al Design
Package Development Workflow
Mockup/Prototype

Creative

Printing

Lamination

Creasing/
Die Cutting

Approval

Prep for
printing

Artwork
Aqueous
Printer on
coated
substrates
Mechanic
al Design

Pre-press

Mounting
on card
stocks

Manual
or Digital
Flatbed
cutter

Review

Production

Printing

Plates

Preproduction
run

Finishing
Package Development Workflow
Mockup/Prototype

Creative

Printing

Lamination

Creasing/
Die Cutting

Approval

Prep for
printing

Artwork
Aqueous
Printer on
coated
substrates
Mechanic
al Design

Pre-press

Mounting
on card
stocks

Manual
or Digital
Flatbed
cutter

Review

Production

Printing

Plates

Preproduction
run

Finishing
Packaging Mockup and Prototype Needs
o Deliver proofs that:
• Have accurate color

• Maintain the look and feel of finished products
• Recreate special features like spot varnish and die cuts
Packaging Mockup and Prototype Needs
o Deliver proofs that:
• Have accurate color

• Maintain the look and feel of finished products
• Recreate special features like spot varnish and die cuts

o Deliver prototypes that:
• Are created from the same material that will be used on press
• Have the same functional attributes as finished pieces
• Can be used in photo shoots, shelf mock-ups and test studies
Brand Owners Wants
Brand Owners Wants
Proofing Systems - Current Capabilities
o Outstanding color
• Aqueous inkjet + CMS system
• Dedicated proofers
Proofing Systems - Current Capabilities
o Outstanding color
• Aqueous inkjet + CMS system
• Dedicated proofers

Limitations:
• Typically print on a limited range of stocks
• Difficulty printing on metallic, clear, uncoated, and
other specialty materials
• No special features for varnishing or cutting
UV LED Inkjet – Substrate Compatibility
o Ability to print on a huge range of specialty substrates
• Clear, metallic, PE, PET, uncoated, kraft paperboards
• Low temp lamps allow shrink and other heat sensitive materials
UV LED Inkjet – Specialty Inks
o White ink and clear varnish
• Special effects include matte or gloss spot finishes
UV LED Inkjet – Cutting
o Integrated cutting and/or scoring
Color Managed Workflow

CMS
Color Managed Workflow

CMS
VersaUV (CMYK+White+Clear)

Print, cut, score,
varnish in on
one machine

Press matched
output
The Opportunity
o Add value for your customers
• Deliver multiple iterations quickly and easily
• Stay involved from design to prepress to production
The Opportunity
o Add value for your customers
• Deliver multiple iterations quickly and easily
• Stay involved from design to prepress to production

o Eliminate outsourcing and reduce cost
The Opportunity
o Add value for your customers
• Deliver multiple iterations quickly and easily
• Stay involved from design to prepress to production

o Eliminate outsourcing and reduce cost

o Fewer manual steps:
• Mounting, laminating, cutting, scoring
• Increase productivity

o Reduce waste
Realistic Prototypes

Gold foil

Spot varnish
Realistic Prototypes

Gold foil

Spot varnish
Cost Savings / ROI
o Outsourcing
• Flexible packaging - $100
• Folding cartons - $500
Cost Savings / ROI
o Outsourcing
• Flexible packaging - $100
• Folding cartons - $500

o In-house
• Aqueous inkjet – media limitations
• Specialized proofers – running cost - $60/tabloid
• Press – plates, labor, waste, lost production
Cost Savings / ROI
o Outsourcing
• Flexible packaging - $100
• Folding cartons - $500

o In-house
• Aqueous inkjet – media limitations
• Specialized proofers – running cost - $60/tabloid
• Press – plates, labor, waste, lost production

o Roland UV solution:
• Typical running cost - < $1/sqft for ink
• Lease payment starts at $1,260/mo
For more information
www.rolanddga.com/lec

Thank You

New Technologies Revolutionizing 
Packaging Prototypes and Comps

  • 1.
    New Technologies Revolutionizing PackagingPrototypes and Comps Hiroshi Ono Group Product Manager, Roland DGA
  • 2.
    Roland DGA –Who we are? Over 30 Years in Manufacturing of Cutting Devices
  • 3.
    Roland DGA –Who we are?
  • 4.
    Roland DGA –Who we are? High Resolution Printing and Cutting on One Device
  • 5.
    Roland DGA –Who we are?
  • 6.
    Roland DGA –Who we are? High Resolution UV Printer and Printer/Cutter
  • 7.
    Roland DGA –Who we are?
  • 8.
    Roland DGA –Who we are?
  • 9.
  • 10.
    Package Development Workflow Mockup/Prototype Printing Lamination Creasing/ DieCutting Aqueous Printer on coated substrates Creative Mounting on card stocks Manual or Digital Flatbed cutter Artwork Mechanic al Design
  • 11.
    Package Development Workflow Mockup/Prototype Creative Printing Lamination Creasing/ DieCutting Approval Prep for printing Artwork Aqueous Printer on coated substrates Mechanic al Design Pre-press Mounting on card stocks Manual or Digital Flatbed cutter Review Production Printing Plates Preproduction run Finishing
  • 12.
    Package Development Workflow Mockup/Prototype Creative Printing Lamination Creasing/ DieCutting Approval Prep for printing Artwork Aqueous Printer on coated substrates Mechanic al Design Pre-press Mounting on card stocks Manual or Digital Flatbed cutter Review Production Printing Plates Preproduction run Finishing
  • 13.
    Packaging Mockup andPrototype Needs o Deliver proofs that: • Have accurate color • Maintain the look and feel of finished products • Recreate special features like spot varnish and die cuts
  • 14.
    Packaging Mockup andPrototype Needs o Deliver proofs that: • Have accurate color • Maintain the look and feel of finished products • Recreate special features like spot varnish and die cuts o Deliver prototypes that: • Are created from the same material that will be used on press • Have the same functional attributes as finished pieces • Can be used in photo shoots, shelf mock-ups and test studies
  • 15.
  • 16.
  • 17.
    Proofing Systems -Current Capabilities o Outstanding color • Aqueous inkjet + CMS system • Dedicated proofers
  • 18.
    Proofing Systems -Current Capabilities o Outstanding color • Aqueous inkjet + CMS system • Dedicated proofers Limitations: • Typically print on a limited range of stocks • Difficulty printing on metallic, clear, uncoated, and other specialty materials • No special features for varnishing or cutting
  • 19.
    UV LED Inkjet– Substrate Compatibility o Ability to print on a huge range of specialty substrates • Clear, metallic, PE, PET, uncoated, kraft paperboards • Low temp lamps allow shrink and other heat sensitive materials
  • 20.
    UV LED Inkjet– Specialty Inks o White ink and clear varnish • Special effects include matte or gloss spot finishes
  • 21.
    UV LED Inkjet– Cutting o Integrated cutting and/or scoring
  • 22.
  • 23.
    Color Managed Workflow CMS VersaUV(CMYK+White+Clear) Print, cut, score, varnish in on one machine Press matched output
  • 24.
    The Opportunity o Addvalue for your customers • Deliver multiple iterations quickly and easily • Stay involved from design to prepress to production
  • 25.
    The Opportunity o Addvalue for your customers • Deliver multiple iterations quickly and easily • Stay involved from design to prepress to production o Eliminate outsourcing and reduce cost
  • 26.
    The Opportunity o Addvalue for your customers • Deliver multiple iterations quickly and easily • Stay involved from design to prepress to production o Eliminate outsourcing and reduce cost o Fewer manual steps: • Mounting, laminating, cutting, scoring • Increase productivity o Reduce waste
  • 27.
  • 28.
  • 29.
    Cost Savings /ROI o Outsourcing • Flexible packaging - $100 • Folding cartons - $500
  • 30.
    Cost Savings /ROI o Outsourcing • Flexible packaging - $100 • Folding cartons - $500 o In-house • Aqueous inkjet – media limitations • Specialized proofers – running cost - $60/tabloid • Press – plates, labor, waste, lost production
  • 31.
    Cost Savings /ROI o Outsourcing • Flexible packaging - $100 • Folding cartons - $500 o In-house • Aqueous inkjet – media limitations • Specialized proofers – running cost - $60/tabloid • Press – plates, labor, waste, lost production o Roland UV solution: • Typical running cost - < $1/sqft for ink • Lease payment starts at $1,260/mo
  • 32.

Editor's Notes

  • #2 Thank you for attending our designcast
  • #3 Roland is a well known name in the durable graphics market. Our products are used by sign makers, screen printers and many other industries that require extended outdoor durability.Roland was founded little over 30 years and first commercial product was a pen plotter. The pen plotter later evolved into a vinyl cutter that revolutionized the sign market. Before the vinyl cutters, most of signs were hand painted or painted using stencils. Roland cutters revolutionized the sign industry by allowing users to use off-the-shelf design software such as CorelDraw to create their signs.The vinyl cutters later evolved in to printers and Roland became widely known as a provider of an integrated printer/cutter device. The VersaCAMM family has been our most popular product line with more than 10,000 units sold in N and LA.In 2008 we introduced the world first UV LED printer/cutter that supported the highest resolution for a UV printer.
  • #4 Roland is a well known name in the durable graphics market. Our products are used by sign makers, screen printers and many other industries that require extended outdoor durability.Roland was founded little over 30 years and first commercial product was a pen plotter. The pen plotter later evolved into a vinyl cutter that revolutionized the sign market. Before the vinyl cutters, most of signs were hand painted or painted using stencils. Roland cutters revolutionized the sign industry by allowing users to use off-the-shelf design software such as CorelDraw to create their signs.The vinyl cutters later evolved in to printers and Roland became widely known as a provider of an integrated printer/cutter device. The VersaCAMM family has been our most popular product line with more than 10,000 units sold in N and LA.In 2008 we introduced the world first UV LED printer/cutter that supported the highest resolution for a UV printer.
  • #5 Roland is a well known name in the durable graphics market. Our products are used by sign makers, screen printers and many other industries that require extended outdoor durability.Roland was founded little over 30 years and first commercial product was a pen plotter. The pen plotter later evolved into a vinyl cutter that revolutionized the sign market. Before the vinyl cutters, most of signs were hand painted or painted using stencils. Roland cutters revolutionized the sign industry by allowing users to use off-the-shelf design software such as CorelDraw to create their signs.The vinyl cutters later evolved in to printers and Roland became widely known as a provider of an integrated printer/cutter device. The VersaCAMM family has been our most popular product line with more than 10,000 units sold in N and LA.In 2008 we introduced the world first UV LED printer/cutter that supported the highest resolution for a UV printer.
  • #6 Roland is a well known name in the durable graphics market. Our products are used by sign makers, screen printers and many other industries that require extended outdoor durability.Roland was founded little over 30 years and first commercial product was a pen plotter. The pen plotter later evolved into a vinyl cutter that revolutionized the sign market. Before the vinyl cutters, most of signs were hand painted or painted using stencils. Roland cutters revolutionized the sign industry by allowing users to use off-the-shelf design software such as CorelDraw to create their signs.The vinyl cutters later evolved in to printers and Roland became widely known as a provider of an integrated printer/cutter device. The VersaCAMM family has been our most popular product line with more than 10,000 units sold in N and LA.In 2008 we introduced the world first UV LED printer/cutter that supported the highest resolution for a UV printer.
  • #7 Roland is a well known name in the durable graphics market. Our products are used by sign makers, screen printers and many other industries that require extended outdoor durability.Roland was founded little over 30 years and first commercial product was a pen plotter. The pen plotter later evolved into a vinyl cutter that revolutionized the sign market. Before the vinyl cutters, most of signs were hand painted or painted using stencils. Roland cutters revolutionized the sign industry by allowing users to use off-the-shelf design software such as CorelDraw to create their signs.The vinyl cutters later evolved in to printers and Roland became widely known as a provider of an integrated printer/cutter device. The VersaCAMM family has been our most popular product line with more than 10,000 units sold in N and LA.In 2008 we introduced the world first UV LED printer/cutter that supported the highest resolution for a UV printer.
  • #8 Roland is a well known name in the durable graphics market. Our products are used by sign makers, screen printers and many other industries that require extended outdoor durability.Roland was founded little over 30 years and first commercial product was a pen plotter. The pen plotter later evolved into a vinyl cutter that revolutionized the sign market. Before the vinyl cutters, most of signs were hand painted or painted using stencils. Roland cutters revolutionized the sign industry by allowing users to use off-the-shelf design software such as CorelDraw to create their signs.The vinyl cutters later evolved in to printers and Roland became widely known as a provider of an integrated printer/cutter device. The VersaCAMM family has been our most popular product line with more than 10,000 units sold in N and LA.In 2008 we introduced the world first UV LED printer/cutter that supported the highest resolution for a UV printer.
  • #9 Roland is a well known name in the durable graphics market. Our products are used by sign makers, screen printers and many other industries that require extended outdoor durability.Roland was founded little over 30 years and first commercial product was a pen plotter. The pen plotter later evolved into a vinyl cutter that revolutionized the sign market. Before the vinyl cutters, most of signs were hand painted or painted using stencils. Roland cutters revolutionized the sign industry by allowing users to use off-the-shelf design software such as CorelDraw to create their signs.The vinyl cutters later evolved in to printers and Roland became widely known as a provider of an integrated printer/cutter device. The VersaCAMM family has been our most popular product line with more than 10,000 units sold in N and LA.In 2008 we introduced the world first UV LED printer/cutter that supported the highest resolution for a UV printer.
  • #10 This a very simplified workflow that shows the package development cycle from design to production.The biggest challenge is to avoid reworks after it has been approved.Pre-production – you may produce a limited amount for consumer test studiesThe prototyping process can be labor intensive if you are using conventional methods.
  • #11 This a very simplified workflow that shows the package development cycle from design to production.The biggest challenge is to avoid reworks after it has been approved.Pre-production – you may produce a limited amount for consumer test studiesThe prototyping process can be labor intensive if you are using conventional methods.
  • #12 This a very simplified workflow that shows the package development cycle from design to production.The biggest challenge is to avoid reworks after it has been approved.Pre-production – you may produce a limited amount for consumer test studiesThe prototyping process can be labor intensive if you are using conventional methods.
  • #13 This a very simplified workflow that shows the package development cycle from design to production.The biggest challenge is to avoid reworks after it has been approved.Pre-production – you may produce a limited amount for consumer test studiesThe prototyping process can be labor intensive if you are using conventional methods.
  • #14 Our UV products have been marketed in the package prototyping/mockup market for the past 4 years and we learned a lot from it.
  • #15 Our UV products have been marketed in the package prototyping/mockup market for the past 4 years and we learned a lot from it.
  • #16 Brand owners wants more options: more colors, more design variations, more functions.Option on packaging material – metallic, clear or textured to stand out in the store shelves.Choice of finishes – spot varnish, embossing, boxes with window to see the content and so for.
  • #17 Brand owners wants more options: more colors, more design variations, more functions.Option on packaging material – metallic, clear or textured to stand out in the store shelves.Choice of finishes – spot varnish, embossing, boxes with window to see the content and so for.
  • #18 Let’s look at the options available today.Water based printers offer great color – color gamut in certain cases can cover 98% of pantone spot colors when combined with professional CMS system.Dedicated proofers – Kodak Approval and FUJIFILM FinalPROOF – costs more than 100K and high running cost
  • #19 Let’s look at the options available today.Water based printers offer great color – color gamut in certain cases can cover 98% of pantone spot colors when combined with professional CMS system.Dedicated proofers – Kodak Approval and FUJIFILM FinalPROOF – costs more than 100K and high running cost
  • #23 GMG, CGS and EFI has direct drivers for the LEC. These software are used by commercial printers (offset, flexo, litho) to color manage their workflow, so you can get very accurate print results to the press. You can also get the ICC from your printer company and match the color to your printer.
  • #24 GMG, CGS and EFI has direct drivers for the LEC. These software are used by commercial printers (offset, flexo, litho) to color manage their workflow, so you can get very accurate print results to the press. You can also get the ICC from your printer company and match the color to your printer.
  • #25 What is the opportunity for you to add capability to produce real prototypes
  • #26 What is the opportunity for you to add capability to produce real prototypes
  • #27 What is the opportunity for you to add capability to produce real prototypes
  • #28 Showing a real prototype is much more powerful than showing a printed sheet with keys indicating the type of substrates and special features.
  • #29 Showing a real prototype is much more powerful than showing a printed sheet with keys indicating the type of substrates and special features.
  • #30 What is the opportunity for you to add capability to produce real prototypes
  • #31 What is the opportunity for you to add capability to produce real prototypes
  • #32 What is the opportunity for you to add capability to produce real prototypes