This document discusses new approaches to SEO metrics. It notes that the SEO market has matured and metrics need to look beyond rankings to quantify traffic value and benchmark performance against competitors. It advocates measuring multi-channel attribution and placing a value on organic traffic similar to how PPC is projected. Finally, it stresses the importance of reporting the right metrics to stakeholders in a relevant format to demonstrate the value of SEO.
Maximizing Benefits via a Scoring Framework for Location-Based ServicesCognizant
With location-based services (LBS) growing meteorically, we offer assessment formulas for measuring completeness, correctness and coherence in the associated business databases
This variation of an earlier mobile accessibility presentation was given to engineers at Intuit's Bangalore office. It has been updated with new information on Android, FirefoxOS, and Windows8
Maximizing Benefits via a Scoring Framework for Location-Based ServicesCognizant
With location-based services (LBS) growing meteorically, we offer assessment formulas for measuring completeness, correctness and coherence in the associated business databases
This variation of an earlier mobile accessibility presentation was given to engineers at Intuit's Bangalore office. It has been updated with new information on Android, FirefoxOS, and Windows8
Beginners Guide PPC Lisa Raehsler SES NY 2012Lisa Raehsler
Originally presented at SES NY 2012.
Paid search advertising provides visibility in search engines at a cost-per-click. Every major search engine offers a paid placement program. This introductory session will teach you how to kick-start a successful paid search advertising program and will focus on the critical components of paid search including tips for:
-Keywords
-Ad Copy
-Targeting
- Optimizations to achieve the best results
Strategic retailers analyze more than competitors paid search keywords. Learn new ways to to drive growth through data you already have.
This presentation was originally given at SES NY.
Addressing Top CEO Priorities through Social Media Marketing and MetricsJacques Pavlenyi
Presented at the August 21 2012 Business Marketing Association's Southern California Chapter meeting. The world is changing - becoming more social, even in traditionally conservative B2B. B2B marketing is maturing, with social leading to more measurable successes. But taking b2b social media marketing to the next level is easier than you might think. This presentation hopes to help you:
-- Understand how to better align social media marketing with key strategic initiatives
-- Learn how to focus on the social metrics that matter
-- See applicable examples of real b2b social media marketing benefits
These views are my own and do not represent those of my employer.
B2B Marketing in the Age of the Always Addressable CustomerDemandWave
Buying cycles are getting longer and today’s empowered customer is in the driver’s seat. Marketers struggle to deliver the right message to the right audience at the right moment. With 70% of brand interactions taking place before the buyer reaches out, marketers must establish a brand ecosystem that encompasses the extended buying cycle.
Webmarketing123 CEO Paul Taylor and Forrester Analyst, Michael Greene discuss how to:
• Align marketing tactics across your entire brand ecosystem
• Close the loop on your measurement to optimize budgets
• Identify and avoid wasting media dollars due to poor measurement
• Set up a measurement framework for each marketing channel
• Overcome implementation challenges
PPC Beyond Search Lisa Raehsler SES New York 2012Lisa Raehsler
Presented at SES NY 2012
PPC Beyond Search: New Ad Formats, Display & Social
For some time, paid search campaign managers have been told to treat search campaigns and "contextual" ads, often managed through the same platform, as distinct targeting methods. But with the explosion of ad types such as search retargeting and Yahoo's SmartAds, as well as new tactics for managing and bidding on placements, it's getting harder to justify keeping them in different buckets. This session aims to bring marketers up to speed on the state of the art. Also covered: what tools or skill sets are needed to manage and report on results from multiple search engines and even Facebook? How should marketers prioritize efforts?
30 trends that will shape European web & digital media business in 2012Marc Ziegler
In 2011, over 940 web companies in the fields of ecommerce, advertising and digital media have been funded by US investors with a volume of more than 13,6 billion US$. This is the tip of the iceberg of our analysis that investigated most investments by US venture capital companies and business angel in 2011. Beside the data we collected, I wanted to find out, which specific trends in each of the most relevant web business segments can be derived from the identified investment patterns and which impact these trends will have on investment behavior in Europe/Germany.
more on http://www.medien.nrw.de
The slides refers various modes and methods for business planning, organisation, and idea implementation along with the management of strategic behaviors.
Keys to Keyword Discovery - For High Search VisibilityWebMama.com Inc.
How to find those previous keywords and what to do with all the data. At eMetrics SF 2013 I discussed Keyword Research and measuring organic keyword traffic.
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
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Paid search advertising provides visibility in search engines at a cost-per-click. Every major search engine offers a paid placement program. This introductory session will teach you how to kick-start a successful paid search advertising program and will focus on the critical components of paid search including tips for:
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-Targeting
- Optimizations to achieve the best results
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Buying cycles are getting longer and today’s empowered customer is in the driver’s seat. Marketers struggle to deliver the right message to the right audience at the right moment. With 70% of brand interactions taking place before the buyer reaches out, marketers must establish a brand ecosystem that encompasses the extended buying cycle.
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• Identify and avoid wasting media dollars due to poor measurement
• Set up a measurement framework for each marketing channel
• Overcome implementation challenges
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For some time, paid search campaign managers have been told to treat search campaigns and "contextual" ads, often managed through the same platform, as distinct targeting methods. But with the explosion of ad types such as search retargeting and Yahoo's SmartAds, as well as new tactics for managing and bidding on placements, it's getting harder to justify keeping them in different buckets. This session aims to bring marketers up to speed on the state of the art. Also covered: what tools or skill sets are needed to manage and report on results from multiple search engines and even Facebook? How should marketers prioritize efforts?
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Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Secstrike : Reverse Engineering & Pwnable tools for CTF.pptx
New seo metrics ses new york andy betts
1. SEO
Metrics
New
Ways
To
Think
About
Metrics
Andy
Be8s
Global
Search
and
Digital
Strategist
Twi8er:
@andybe8s1
h8p://uk.linkedin.com/in/be8sandy
New
York
|
March
19–23
2. New York | March 19–23, 2012 | #sesny
The
SEO
Market
Has
Finally
Matured
$33
Billion
from
search
“Marketers
refocus
their
search
markeLng
strategies
on
“geMng
found”
by
users
through
any
medium
—
not
just
search
engines.”
3. New York | March 19–23, 2012 | #sesny
Times
are
changing
Channels
are
converging
4. New York | March 19–23, 2012 | #sesny
SEO
is
not
just
SEO
anymore………
“Marketers
refocus
their
search
markeLng
strategies
on
“geMng
found”
by
users
through
any
medium
—
not
just
search
engines.”
5. New York | March 19–23, 2012 | #sesny
Thinking
beyond
just
rankings
• #
Rankings
mean
nothing
unless
you
put
a
value
on
them
• #
Use
organic
traffic
data
and
PPC
keyword
data
and
project
spend
like
you
would
PPC
• #
Use
this
data
also
to
benchmark
where
you
are
in
relaFon
to
your
compeFFon
• Are
you
winning
or
losing?
6. New York | March 19–23, 2012 | #sesny
Matching
value
to
key
SEO
metrics
Value
Traffic
Visits
from
the
search
engines
How
many
pages
receive
visits
from
these
search
engines
How
many
keywords
are
sending
traffic
to
site
Links
Domain
based
metrics
(authority,
root
domains,
trust)
Backlink
analysis
(number
of
backlinks)
Rankings
PosiFon
–
Volume
based
terms,
long
tail
terms,
Brand
v
non
branded
terms
7. New York | March 19–23, 2012 | #sesny
ReacLve
v
Pro-‐acLve
Metrics
Measurement
of
the
compeFFon
Loss
of
rankings
Industry
insight
and
posiFoning
Basic
Traffic
metrics
AdapFng
to
change
(Algorithmic)
ReducFon
in
acFons
–
conversions
Loss
of
business
–
pitches,
calls,
V
Influencer
based
metrics
emails
Social
Value
Binary
metrics
New
dashboards
ReporFng
Widgets
ATribuFon
based
metrics
Recording
acFon
&
what
you
did!!
Advanced
AnalyLcs
+
SEO
Tools
+
Enterprise
SEO
technology
8. New York | March 19–23, 2012 | #sesny
ProacLve
-‐
Place
a
value
on
SEO
Opportunity
Think
PPC
as
you
forecast
SEO
CPA
(Cost
Per
AcquisiLon)
is
the
ulLmate
metric!!
9. New York | March 19–23, 2012 | #sesny
ULlize
the
right
technology
That
will
give
you
the
right
metrics
10. New York | March 19–23, 2012 | #sesny
ReporLng
the
right
metrics
to
the
right
people
Departmentalize
Dashboards
11. New York | March 19–23, 2012 | #sesny
ReporLng
to
the
right
people
“If
your
CEO
gets
SEO
then
he
invests
more
in
it
and
YOU
become
the
hero.”
Relevant
Metric
–
Relevant
People
–
Relevant
Format
–
Relevant
Time
12. New York | March 19–23, 2012 | #sesny
GO
ON!!
-‐
Admit
that
you’re
a
marketer
MulF-‐channel
aTribuFon
–
fight
the
PPC
power!
Local
Search
(Panda)
–
adapt
to
change
and
use
analyFcs
much
more
Brand
–
Try
to
understand
the
soYer
metrics
Social
media
convergence
and
metrics
–
API’s
and
build
your
own
metrics
13. New York | March 19–23, 2012 | #sesny
Converged
Media
Metrics
Technical
Onsite
Off
site
Social
Signals
Social
Influence
Share
of
voice
Personalized
v
local
ATribuFon
–
Click
sequence,
assisted
keywords
14. New York | March 19–23, 2012 | #sesny
Converged
/
Inbound
MarkeLng
Metrics
Brand
vs.
non
brand
terms
–
Traffic,
Links,
Rankings,
Content,
Social
signals
Organic
traffic
by
topic
Conversions
and
assisted
conversions
–
aTribuFon
Assisted
&
last
click
conversions
EVERYWHERE
15. New York | March 19–23, 2012 | #sesny
Social
Value
and
Metrics
IdenFfy
the
full
value
of
traffic
coming
from
social
sites
Measure
how
they
lead
to
direct
conversions
or
assist
in
future
conversions
On
and
off
of
page
-‐
Understanding
social
acFviFes
to
take
acFons
and
opFmize
user
engagement
and
increase
social
key
performance
indicators
(KPIs)
“Making
beTer,
more
efficient
data-‐driven
decisions”
16. New York | March 19–23, 2012 | #sesny
Re-‐cap
5
ways
to
turn
metrics
into
more
money
• #1
Place
value
on
each
SEO
metric
related
to
your
key
business
goals
• #2
UFlize
tools
and
technology
to
create
new
meaningful
metrics
• #3
ReporFng
the
right
metrics
to
the
right
people
–
think
beyond
just
rankings
• #4
Wade
your
wade
through
muddy
waters
–
look
at
converged
media
metrics
• #5
Make
it
easy
for
CEO’s
to
invest
more
in
SEO
Your logo here @andybetts1
17. New York | March 19–23, 2012 | #sesny
Thank
you
LinkedIn:
h8p://uk.linkedin.com/in/
be8sandy
Twi8er
:
@andybe8s1