This document outlines several of London's hottest new dining destinations and the types of clients they attract. Viñoly Room caters to "City gents" who work in finance and prefer formal establishments. CAMINO SE1 appeals more to trend-conscious "West End workers" seeking a less formal atmosphere. Both establishments offer private dining rooms. Permit Room Bar at Camino offers a chef's table or exclusive room hire and attracts a "food porn generation" interested in sharing dishes on social media.