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The Relationship
     New Product Development
                   AJ GUINTO
   You are the company

      Company




The Company
   The Heart is the relationship that you
    have to keep with..
      Company
                     Profitability




The Company on Innovation
Imperative
   Your client (The Woman)

      Company                       Customer
                    Profitability




            The Relationship
   Before you make any move, you ask
    yourself, do I have the budget for it?
      Budget




Budgeting For New Product
Development
   Am I Responsible Enough?

      Budget




      Organization

Organizing New Product
Development
Budget




                 BF & GF
  Organization

Managing The Development
Process
   You Consult with Others
          Interact With Others




                           BF & GF



Managing The Development
Process: Idea Generation
   Think Twice!
          Interact With Others




                            BF & GF

          Creativity Techniques
Managing The Development
Process: Idea Generation
   Think Twice!
          Interact With Others




                        ENGAGEMENT

                            BF & GF

          Creativity Techniques
Managing The Development
Process: Concept Development
   Plan Your Approach!


                   Market Strategy




                   ENGAGEMENT

                      BF & GF



Managing The Development
Process: Concept To Strategy
   Is It Worth it?

                      Business Analysis
                      Market Strategy




                      ENGAGEMENT

                         BF & GF



Managing The Development
Process: Concept To Strategy
   Buy The Ring>Give The Ring> Propose!




                  ENGAGEMENT

                    BF & GF
                               Product


Managing The Development Process:
Development To Commercialization
   Buy The Ring>Give The Ring> Propose!

                                         adoption




                  ENGAGEMENT

                    BF & GF
                               Product



The Consumer: Adoption Process
adoption




         MARRIAGE

        ENGAGEMENT

          BF & GF
                     Product



New Product Development
adoption




         MARRIAGE

        ENGAGEMENT

          BF & GF
                     Product



New Product Development
adoption


          FAMILY

         MARRIAGE

        ENGAGEMENT

          BF & GF
                     Product



New Product Development
adoption
         RETIREMENT

           FAMILY

         MARRIAGE

        ENGAGEMENT

          BF & GF
                      Product



New Product Development
DEATH
                                adoption
        GROWING OLD

          FAMILY

         MARRIAGE

        ENGAGEMENT

          BF & GF
                      Product



New Product Development
Company                   Customer
          Profitability




New Product Development:
  Innovation Imperative

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New product development

  • 1. The Relationship New Product Development AJ GUINTO
  • 2. You are the company Company The Company
  • 3. The Heart is the relationship that you have to keep with.. Company Profitability The Company on Innovation Imperative
  • 4. Your client (The Woman) Company Customer Profitability The Relationship
  • 5. Before you make any move, you ask yourself, do I have the budget for it? Budget Budgeting For New Product Development
  • 6. Am I Responsible Enough? Budget Organization Organizing New Product Development
  • 7. Budget BF & GF Organization Managing The Development Process
  • 8. You Consult with Others Interact With Others BF & GF Managing The Development Process: Idea Generation
  • 9. Think Twice! Interact With Others BF & GF Creativity Techniques Managing The Development Process: Idea Generation
  • 10. Think Twice! Interact With Others ENGAGEMENT BF & GF Creativity Techniques Managing The Development Process: Concept Development
  • 11. Plan Your Approach! Market Strategy ENGAGEMENT BF & GF Managing The Development Process: Concept To Strategy
  • 12. Is It Worth it? Business Analysis Market Strategy ENGAGEMENT BF & GF Managing The Development Process: Concept To Strategy
  • 13. Buy The Ring>Give The Ring> Propose! ENGAGEMENT BF & GF Product Managing The Development Process: Development To Commercialization
  • 14. Buy The Ring>Give The Ring> Propose! adoption ENGAGEMENT BF & GF Product The Consumer: Adoption Process
  • 15. adoption MARRIAGE ENGAGEMENT BF & GF Product New Product Development
  • 16. adoption MARRIAGE ENGAGEMENT BF & GF Product New Product Development
  • 17. adoption FAMILY MARRIAGE ENGAGEMENT BF & GF Product New Product Development
  • 18. adoption RETIREMENT FAMILY MARRIAGE ENGAGEMENT BF & GF Product New Product Development
  • 19. DEATH adoption GROWING OLD FAMILY MARRIAGE ENGAGEMENT BF & GF Product New Product Development
  • 20. Company Customer Profitability New Product Development: Innovation Imperative