The document discusses research on a proposed product called Tastestim that would allow users to experience different tastes without consuming calories or ingredients. It does this through electrical and thermal stimulation of the tongue, which can produce sensations of salty, sweet, sour, or bitter tastes. The product is aimed at helping people eat healthier by satisfying cravings without the consequences of consumption. User research identifies key personas as a student needing healthier options and a mechanic wanting to improve his diet for health reasons without sacrificing taste. The branding process is shown, culminating in the name Tastestim to capture taste stimulation.

1. FA102a, Research, Product Proposal and
Brand Development
Healthier diet without sacrifices Mary Zaleska

2. Assignment 01/ Research
“Are you ready for virtual taste?”
http://www.kurzweilai.net/are-you-ready-for-virtual-taste
Healthier diet without sacrifices Mary Zaleska

3. “Electrical and thermal stimulation of the tongue”
Assignment 01/ Research
https://bcrc.bio.umass.edu/courses/fall2013/biol/biol523/sites/default/files/foliate_papillae.jpg
Healthier diet without sacrifices Mary Zaleska

4. Assignment 01/ Research
A combination of different levels of electrical
currents and varying temperature of the electrode
http://codecondo.com/wp-content/uploads/2014/04/12-Free-Books-for-Learning-Theoretical-Computer-Science.jpg
Healthier diet without sacrifices Mary Zaleska

5. Assignment 1/ Research
“Can produce a salty, sweet, sour or bitter
sensation”
https://thefunctionalfoodie.files.wordpress.com/2015/02/enhanced-
buzz-wide-3905-1400278514-25.jpg
Healthier diet without sacrifices Mary Zaleska

6. Assignment 01/ Future Product or Service
Healthier diet without sacrifices Mary Zaleska
Eating without consequences
- Allows to taste without consuming
- Satisfies the apatite
- Small and convinient

7. Healthier diet without sacrifices Mary Zaleska
Assignment 02/ User Persona Research
User Persona A
Emma Darcy, 21/ Pre-Med Student
Frustrations:
- Not enough time to cook
- Stress eating
- No time to work out
Goals:
- Being healthier
- Looking better
- Getting her crushes attention

8. Healthier diet without sacrifices Mary Zaleska
Assignment 02/ User Persona Research
User Persona B
Steve Drake, 52/ Car mechanic
Frustrations:
- Diabetic, scared for his health
- Not enough time to cook
-Bad habits that are hard to fix
Goals:
- Being healthier for his kids
- Not resigning from the taste of his
favorite, but unhealthy meals
- Change his lifestyle without sacrifices

9. Healthier diet without sacrifices Mary Zaleska
Assignment 02/ User Persona Research

10. Healthier diet without sacrifices Mary Zaleska
Assignment 02/ Creative Persona Portrait

11. Assignment 03/ Branding
Healthier diet without sacrifices Mary Zaleska
Source for Brand Character Words
Ellie Goulding

12. Assignment 03/ Branding
Healthier diet without sacrifices Mary Zaleska
Brand Character Diagram

13. Assignment 03/ Branding
Healthier diet without sacrifices Mary Zaleska
Naming Process
(Taste, Food, Digital, Technology, Illusion, Stimulation)
ITaste ( Illusion & Taste)
Tasti ( Illusion & Taste)
Foodigi ( Food & Digital)

14. Assignment 03/ Branding
Healthier diet without sacrifices Mary Zaleska
Final Product/ Service Name
Tastestim (Taste & Stimulation)
- If pronounced resemblance Tasting. Combines the
essence of the product which is stimulating taste buds.
Definition of STIMULATION:
To invigorate (a person) by a food or beverage
containing a stimulant, as coffee, tea, or alcoholic liquor.