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FA102a, Research, Product Proposal and
Brand Development
Healthier diet without sacrifices Mary Zaleska
Assignment 01/ Research
“Are you ready for virtual taste?”
http://www.kurzweilai.net/are-you-ready-for-virtual-taste
Healthier diet without sacrifices Mary Zaleska
“Electrical and thermal stimulation of the tongue”
Assignment 01/ Research
https://bcrc.bio.umass.edu/courses/fall2013/biol/biol523/sites/default/files/foliate_papillae.jpg
Healthier diet without sacrifices Mary Zaleska
Assignment 01/ Research
A combination of different levels of electrical
currents and varying temperature of the electrode
http://codecondo.com/wp-content/uploads/2014/04/12-Free-Books-for-Learning-Theoretical-Computer-Science.jpg
Healthier diet without sacrifices Mary Zaleska
Assignment 1/ Research
“Can produce a salty, sweet, sour or bitter
sensation”
https://thefunctionalfoodie.files.wordpress.com/2015/02/enhanced-
buzz-wide-3905-1400278514-25.jpg
Healthier diet without sacrifices Mary Zaleska
Assignment 01/ Future Product or Service
Healthier diet without sacrifices Mary Zaleska
Eating without consequences
- Allows to taste without consuming
- Satisfies the apatite
- Small and convinient
Healthier diet without sacrifices Mary Zaleska
Assignment 02/ User Persona Research
User Persona A
Emma Darcy, 21/ Pre-Med Student
Frustrations:
- Not enough time to cook
- Stress eating
- No time to work out
Goals:
- Being healthier
- Looking better
- Getting her crushes attention
Healthier diet without sacrifices Mary Zaleska
Assignment 02/ User Persona Research
User Persona B
Steve Drake, 52/ Car mechanic
Frustrations:
- Diabetic, scared for his health
- Not enough time to cook
-Bad habits that are hard to fix
Goals:
- Being healthier for his kids
- Not resigning from the taste of his
favorite, but unhealthy meals
- Change his lifestyle without sacrifices
Healthier diet without sacrifices Mary Zaleska
Assignment 02/ User Persona Research
Healthier diet without sacrifices Mary Zaleska
Assignment 02/ Creative Persona Portrait
Assignment 03/ Branding
Healthier diet without sacrifices Mary Zaleska
Source for Brand Character Words
Ellie Goulding
Assignment 03/ Branding
Healthier diet without sacrifices Mary Zaleska
Brand Character Diagram
Assignment 03/ Branding
Healthier diet without sacrifices Mary Zaleska
Naming Process
(Taste, Food, Digital, Technology, Illusion, Stimulation)
ITaste ( Illusion & Taste)
Tasti ( Illusion & Taste)
Foodigi ( Food & Digital)
Assignment 03/ Branding
Healthier diet without sacrifices Mary Zaleska
Final Product/ Service Name
Tastestim (Taste & Stimulation)
- If pronounced resemblance Tasting. Combines the
essence of the product which is stimulating taste buds.
Definition of STIMULATION:
To invigorate (a person) by a food or beverage
containing a stimulant, as coffee, tea, or alcoholic liquor.
Healthier diet without sacrifices Mary Zaleska
Assignment 04/ Motion Graphics Branding
Raw Images
Healthier diet without sacrifices Mary Zaleska
Assignment 04/ Motion Graphics Branding
Healthier diet without sacrifices Mary Zaleska
Assignment 04/ Motion Graphics Branding
YouTube link

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New media presentation

  • 1. FA102a, Research, Product Proposal and Brand Development Healthier diet without sacrifices Mary Zaleska
  • 2. Assignment 01/ Research “Are you ready for virtual taste?” http://www.kurzweilai.net/are-you-ready-for-virtual-taste Healthier diet without sacrifices Mary Zaleska
  • 3. “Electrical and thermal stimulation of the tongue” Assignment 01/ Research https://bcrc.bio.umass.edu/courses/fall2013/biol/biol523/sites/default/files/foliate_papillae.jpg Healthier diet without sacrifices Mary Zaleska
  • 4. Assignment 01/ Research A combination of different levels of electrical currents and varying temperature of the electrode http://codecondo.com/wp-content/uploads/2014/04/12-Free-Books-for-Learning-Theoretical-Computer-Science.jpg Healthier diet without sacrifices Mary Zaleska
  • 5. Assignment 1/ Research “Can produce a salty, sweet, sour or bitter sensation” https://thefunctionalfoodie.files.wordpress.com/2015/02/enhanced- buzz-wide-3905-1400278514-25.jpg Healthier diet without sacrifices Mary Zaleska
  • 6. Assignment 01/ Future Product or Service Healthier diet without sacrifices Mary Zaleska Eating without consequences - Allows to taste without consuming - Satisfies the apatite - Small and convinient
  • 7. Healthier diet without sacrifices Mary Zaleska Assignment 02/ User Persona Research User Persona A Emma Darcy, 21/ Pre-Med Student Frustrations: - Not enough time to cook - Stress eating - No time to work out Goals: - Being healthier - Looking better - Getting her crushes attention
  • 8. Healthier diet without sacrifices Mary Zaleska Assignment 02/ User Persona Research User Persona B Steve Drake, 52/ Car mechanic Frustrations: - Diabetic, scared for his health - Not enough time to cook -Bad habits that are hard to fix Goals: - Being healthier for his kids - Not resigning from the taste of his favorite, but unhealthy meals - Change his lifestyle without sacrifices
  • 9. Healthier diet without sacrifices Mary Zaleska Assignment 02/ User Persona Research
  • 10. Healthier diet without sacrifices Mary Zaleska Assignment 02/ Creative Persona Portrait
  • 11. Assignment 03/ Branding Healthier diet without sacrifices Mary Zaleska Source for Brand Character Words Ellie Goulding
  • 12. Assignment 03/ Branding Healthier diet without sacrifices Mary Zaleska Brand Character Diagram
  • 13. Assignment 03/ Branding Healthier diet without sacrifices Mary Zaleska Naming Process (Taste, Food, Digital, Technology, Illusion, Stimulation) ITaste ( Illusion & Taste) Tasti ( Illusion & Taste) Foodigi ( Food & Digital)
  • 14. Assignment 03/ Branding Healthier diet without sacrifices Mary Zaleska Final Product/ Service Name Tastestim (Taste & Stimulation) - If pronounced resemblance Tasting. Combines the essence of the product which is stimulating taste buds. Definition of STIMULATION: To invigorate (a person) by a food or beverage containing a stimulant, as coffee, tea, or alcoholic liquor.
  • 15. Healthier diet without sacrifices Mary Zaleska Assignment 04/ Motion Graphics Branding Raw Images
  • 16. Healthier diet without sacrifices Mary Zaleska Assignment 04/ Motion Graphics Branding
  • 17. Healthier diet without sacrifices Mary Zaleska Assignment 04/ Motion Graphics Branding YouTube link