The document discusses research on a proposed product called Tastestim that would use electrical and thermal stimulation of the tongue to produce sensations of taste like salty, sweet, sour or bitter without consuming actual food or calories. This would allow people to satisfy cravings and appetite in a healthier way. The product is aimed at users who want to be healthier but have limited time, like a student named Emma or a mechanic named Steve who is diabetic but doesn't want to give up favorite foods. The document includes links to research on virtual taste and tongue physiology, as well as branding exercises that led to naming the product Tastestim based on combining taste and stimulation.

1. FA102a, Research, Product Proposal and
Brand Development
Healthier diet without sacrifices Mary Zaleska

2. Assignment 01/ Research
“Are you ready for virtual taste?”
http://www.kurzweilai.net/are-you-ready-for-virtual-taste
Healthier diet without sacrifices Mary Zaleska

3. “Electrical and thermal stimulation of the tongue”
Assignment 01/ Research
https://bcrc.bio.umass.edu/courses/fall2013/biol/biol523/sites/default/files/foliate_papillae.jpg
Healthier diet without sacrifices Mary Zaleska

4. Assignment 01/ Research
A combination of different levels of electrical
currents and varying temperature of the electrode
http://codecondo.com/wp-content/uploads/2014/04/12-Free-Books-for-Learning-Theoretical-Computer-Science.jpg
Healthier diet without sacrifices Mary Zaleska

5. Assignment 1/ Research
“Can produce a salty, sweet, sour or bitter
sensation”
https://thefunctionalfoodie.files.wordpress.com/2015/02/enhanced-
buzz-wide-3905-1400278514-25.jpg
Healthier diet without sacrifices Mary Zaleska

6. Assignment 01/ Future Product or Service
Healthier diet without sacrifices Mary Zaleska
Eating without consequences
- Allows to taste without consuming
- Satisfies the apatite
- Small and convinient

7. Healthier diet without sacrifices Mary Zaleska
Assignment 02/ User Persona Research
User Persona A
Emma Darcy, 21/ Pre-Med Student
Frustrations:
- Not enough time to cook
- Stress eating
- No time to work out
Goals:
- Being healthier
- Looking better
- Getting her crushes attention

8. Healthier diet without sacrifices Mary Zaleska
Assignment 02/ User Persona Research
User Persona B
Steve Drake, 52/ Car mechanic
Frustrations:
- Diabetic, scared for his health
- Not enough time to cook
-Bad habits that are hard to fix
Goals:
- Being healthier for his kids
- Not resigning from the taste of his
favorite, but unhealthy meals
- Change his lifestyle without sacrifices

9. Healthier diet without sacrifices Mary Zaleska
Assignment 02/ User Persona Research

10. Healthier diet without sacrifices Mary Zaleska
Assignment 02/ Creative Persona Portrait

11. Assignment 03/ Branding
Healthier diet without sacrifices Mary Zaleska
Source for Brand Character Words
Ellie Goulding

12. Assignment 03/ Branding
Healthier diet without sacrifices Mary Zaleska
Brand Character Diagram

13. Assignment 03/ Branding
Healthier diet without sacrifices Mary Zaleska
Naming Process
(Taste, Food, Digital, Technology, Illusion, Stimulation)
ITaste ( Illusion & Taste)
Tasti ( Illusion & Taste)
Foodigi ( Food & Digital)

14. Assignment 03/ Branding
Healthier diet without sacrifices Mary Zaleska
Final Product/ Service Name
Tastestim (Taste & Stimulation)
- If pronounced resemblance Tasting. Combines the
essence of the product which is stimulating taste.
Definition of STIMULATION:
To invigorate (a person) by a food or beverage
containing a stimulant, as coffee, tea, or alcoholic liquor.