1. New Leaf Paper aims to inspire a fundamental shift towards environmental responsibility in the paper industry by supplying paper with the greatest environmental benefit while meeting customer business needs. 2. The paper industry has had major environmental impacts such as logging 80% of the world's ancient forests over 200 years and accounting for a third of global deforestation. Americans consume a disproportionate amount of paper annually. 3. New Leaf Paper has developed a sustainable, nontoxic, closed-loop paper production process that considers long-term social and environmental impacts and uses natural, renewable resources to lead a shift towards greater industry responsibility.