In this session, we'll introduce you to the voice-enabled workplace, and show you how Alexa can help employees work smarter by acting as their personal digital assistant. We'll also show you how Alexa transforms your conference rooms, and provides a better telephony experience. And we'll talk through how custom voice skills can be used by employees and customers alike. Finally, we'll explain how Alexa for Business allows you to do all this in a scalable and secure way.

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AWS re:INVENT

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VOICE IS EVERYWHERE

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This Magic Moment
1970s 1980s 1990s PRESENT2000s
Character Mode
GUI
Web
Mobile
VUI

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Where can we take Alexa next?

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Alexa for Business

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W h e r e c a n y o u u s e A l e x a f o r B u s i n e s s ?
Around the
Workplace

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W h e r e c a n y o u u s e A l e x a f o r B u s i n e s s ?
On Personal Devices

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A r o u n d t h e o f f i c e …
Alexa, ask
Teem to book
this room.
Alexa, start the
meeting
Alexa, ask the
office for the
guest Wi-Fi
password.
Alexa, turn on
the lights.
Alexa, tell the
office the
printer is
broken.

9. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
A t h o m e o r a t y o u r d e s k …
Alexa, start
my meeting.
Alexa, ask
Salesforce for
today’s sales.
Alexa, what’s
on my
calendar?
Alexa, call
Rich Green
Alexa, play
Concentrate
playlist.
Alexa, ask
Concur my
flight number.

10. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Two Modes:
• Echo as a Speaker Phone
• Echo Controlling In-Room Systems
A l i t t l e m o r e a b o u t t h e c o n f e r e n c e r o o m …

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Context is everything
Alexa, Join the
meeting.

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Context is everything
Which Meeting?

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Context is everything… Alexa for Business’ APIs provide it.
Resolve
Room
• API gives Skill
Developers Details
about request source.
• Useful for conference
rooms and hotel
rooms
Smart
Conferencing
• Extends Alexa Smart
Home API to control
meeting hardware
• Simplifies device
discovery across large
organizations
Skill
Parameters
• Provide skills with an
index into other
systems or record
• Configure Skill
behavior
Corporate
Calendars
• Configure Office365,
Google, And
Exchange calendars
for rooms
• Configure personal
calendars for
individual workers

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Partner and Skill Developers

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How do I get started?

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An Echo Device for every scenario
Conference Rooms
w/ AV Equipment
Kitchens
Copy Rooms
Personal Desks
Offices
Smaller Conference
Rooms
(as a speaker phone)
Team Rooms
Smaller Conference
Rooms
(as a speaker phone)
Team Rooms
Personal Desks
Offices

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Alexa for Business Starter Kit
• 3 Echo (2nd Generation), great for use in small conference room
• 2 Echo Dot, for controlling equipment in large conference rooms
• 2 Echo Show, perfect for desktop use
• Welcome kit, with a Getting Started Guide, Device Setup Guide, and
Quick Reference Guides.
Alexa for Business Starter Kit contains devices and instructions to let
you quickly try out Alexa in your workplace. It comes with the following:

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Enable Alexa as a
Business Capability
Deploy private Alexa for
Business skills to
devices in your
organization
Enroll users to access
private Alexa for
Business skills from
their own devices
Manage shared devices
in conference rooms
and common spaces
Alexa for Business

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Alexa for Business Customers

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Each of our conference rooms in our NYC Headquarters
and Shared Services facility in Connecticut are being
equipped with an Echo.
In conjunction with Amazon Chime, we can now join
conferences with voice commands
Echo in the Conference
Room

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M a n a g i n g t h e D e v i c e s : e a c h d e v i c e i s a s s i g n e d t o a r o o m

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M A N A G I N G D E V I C E S : E a c h R o o m i n h e r i t s a ‘ P r o f i l e ’ w i t h l o c a t i o n
s e t t i n g s

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O U R D E V I C E S H A V E ‘ S K I L L S ’

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Y O U C A N M A N A G E E A C H R O O M ’ S F E A T U R E S & S K I L L S F R O M T H E
C O N S O L E

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Alexa for Business integrates
with the calendar assigned to
the room, and is aware of
meetings that are scheduled
with Amazon Chime. When you
say ‘Alexa Start my Meeting’,
the Echo immediately
connects and your meeting is
ready.
C a l e n d a r I n t e g r a t i o n

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• Meetings can start promptly, without need to use a conference
phone, and type in long meeting ID’s
• Room attendees can request IT help, which is sent immediately
via a ‘Chime Message’
• Our Legacy Video Conferencing Equipment’s life is extended by
fully integrating with both Chime and Alexa for Business voice
controls
H O W D O E S T H I S C H A N G E M E E T I N G S ?

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29. © 2017 SPLUNK INC.
During the course of this presentation, we may make forward-looking statements regarding future events or the expected
performance of the company. We caution you that such statements reflect our current expectations and estimates based on factors
currently known to us and that actual events or results could differ materially. For important factors that may cause actual results to
differ from those contained in our forward-looking statements, please review our filings with the SEC.
The forward-looking statements made in this presentation are being made as of the time and date of its live presentation.
If reviewed after its live presentation, this presentation may not contain current or accurate information. We do not assume any
obligation to update any forward looking statements we may make. In addition, any information about our roadmap outlines our
general product direction and is subject to change at any time without notice. It is for informational purposes only and shall not be
incorporated into any contract or other commitment. Splunk undertakes no obligation either to develop the features or functionality
described or to include any such feature or functionality in a future release.
Splunk, Splunk>, Listen to Your Data, The Engine for Machine Data, Splunk Cloud, Splunk Light and SPL are trademarks and
registered trademarks of Splunk Inc. in the United States and other countries. All other brand names, product names, or trademarks
belong to their respective owners. © 2017 Splunk Inc. All rights reserved.
Forward-Looking Statements

30. © 2017 SPLUNK INC.
Making machine data accessible,
usable, and valuable to everyone.

31. © 2017 SPLUNK INC.
Internal Enterprise External
Machine Data

32. © 2017 SPLUNK INC.
Internal Enterprise External
Retail Store Machine Data
Point of sale, SKU,
Inventory, Labor,
Sales, Returns, Loss,
Utilities, Customers,
Payments, Sensors
Warehouse,
Deliveries, Shipping,
Marketing, Surveys,
Facilities, Regional
Totals, Manufacturing,
Supply Chain, Security,
Recalls, DMA,
Competition
Weather,
Social Media, Traffic,
Demographics,
Legislation, Aircraft
arrivals and departures,
Exchange rates, Sporting
Events, Public Events,
Holidays

33. © 2017 SPLUNK INC.
Splunk
delivers operational
insights for new
personas
and industries
Retail Manufacturing Food Service
Energy Commerce Transportation

34. © 2017 SPLUNK INC.
Discover Communicate Automate
Splunk > Project Jubilee
Natural Language Platform

35. © 2017 SPLUNK INC.
Alexa for Business Splunk Skill
Natural Language API
Splunk Data RDBMS
IntentResponse
● Splunk Skill passes NL query
to Splunk API
● Project > Jubilee converts
query to SQL or SPL
● Project > Jubilee converts
response to NL text
● Only one intent required

36. © 2017 SPLUNK INC.
Demo !

37. © 2017 SPLUNK INC.
Splunk Brothers
● Splunk Brothers is a brick and
mortar Splunk Store
● Splunk Brothers sells
fashionable, quality garments
at reasonable prices
● Splunk Brothers is launching a
new shirt in their retail stores

38. © 2017 SPLUNK INC.
Selecting the pilot stores
● The marketing team use
Alexa for Business to select
the stores for the initial
launch
● They use live sales data in
Splunk and product data in a
relational database

39. © 2017 SPLUNK INC.
A customer calls
● Marketing issues a
“New Shirt Alert! ” with a
special offer for their
loyalty customers
● A customer enters the store
and asks Alexa where to
find the new shirts

40. © 2017 SPLUNK INC.
Closing the loop
● 3 months on ...
● The new Splunk Shirts have
been flying off the shelves
● The team use Alexa for
Business to find out how
well the shirts have been
selling in their stores

41. © 2017 SPLUNK INC.
Alexa for Business Demo
● You saw
○ Store location, using Public data
○ Conference room using low security
Corporate data (single-user auth)
● Work in progress
○ Conference room with Restricted
Corporate data (multi-user auth)

42. © 2017 SPLUNK INC.
Alexa for Business Splunk skill
● Uses Splunk Project > Jubilee - a natural language platform
for your Splunk (SPL) data or Relational (SQL) data.
● No new intents for new data - although intents are
recommended when you need to restrict the questions
● Beta starting early in 2018