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New Gene Editing Technologies and Consumer Acceptance
The document discusses the challenges of consumer acceptance of new gene editing technologies in agriculture and medicine, highlighting trust issues and misinformation. It emphasizes the need for scientists and agricultural producers to engage with the public and use effective communication strategies to promote understanding and acceptance of these innovations. The potential of gene editing, particularly CRISPR technology, is outlined as transformative, but it is hindered by regulatory hurdles and opposition that require strategic outreach and education efforts.
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New Gene Editing Technologies and Consumer Acceptance
- 1. New Gene Editing Technologiesand Consumer Acceptance Kevin M. Folta Professor and Chairman Horticultural Sciences Department kfolta.blogspot.com @kevinfolta kfolta@ufl.edu www.talkingbiotechpodcast.com
- 2. We are goodat creating technology. Technology is slow to reach the field.
- 3.
- 5. PROBLEM: Who toTrust? People are seeking honest answers about science, medicine, food and farming and don’t know who to trust.
- 6. PROBLEM: Asymmetry People withlittle information, or maliciously false information are telling our story.
- 7. When people don’tknow what to trust they: •Err to the side of precaution •Are prone to lifestyle-based choices •Accept messaging that seems consistent with their values •Make mistakes •Enact bad policy •Adopt actions that have consequences for the poor.
- 8. How this affectsagriculture •Regulatory hurdles slow seed and trait development •Restrictions on inputs •Suspicion, loss of “social license” •Loss of freedom to operate •Lower farm profits •Many others
- 9. Solution Farm media, cropscientists and agricultural producers must take leadership in a broader conversation. Stop only talking to each other- and find new ways to reach non-traditional audiences.
- 10. Not so simple Scientistsand agricultural producers are typically not trained to do this They don’t necessarily want to do this Make mistakes when they do this Face push back when they do this
- 11. REALITY CHECK We needinnovations to reach the farm faster. We need farming to remain profitable We need to maintain food security, and the safest, most abundant food supply in human history.
- 12. What is GeneEditing?What is Gene Editing?
- 13. Gene editing willrevolutionize medicine and agriculture, eventually. There is a movement in place that opposes the technology, and will continue to fight the technology. Fast and precise genetic changes of plants and animals can be made in a short time. We need to understand and actively communicate what this technology is and isn’t.
- 14. Technology is exploding,all over the world!
- 15. Technical Explosion –Development and Regulation Sweden and The Netherlands do not see why these would be regulated. USDA appears to be in a similar situation- not “regulated articles” (plants) Can supply “non-GMO” food demands New Zealand, US Organic standards say these are “GMO” China invested $4 Billion in this technology
- 16. Has been describedas “the most insidious form of a GMO”
- 17. A library containsmassive amounts of information, stored as individual books. To change the information, you can add new information by adding a new book. You can remove information by removing a book.
- 18. The DNA ina cell contains massive amounts of information, stored as individual genes. To change the information, you can add new information by adding a new gene. You can remove information by removing a gene.
- 19. This is howwe have to think about standard genetic engineering techniques. •Add Bt –insect resistance •Add glyphosate tolerance •Add glufosinate tolerance •Add information to suppress viruses
- 20. What is wewent into the library and could change the meaning of a book by erasing (or adding) a few extra letters?
- 21. What if wecould go into the DNA of a cell and change the information in a gene by erasing (or adding) a few letters? .
- 24. The Gene EditingRevolution CRISPR- Clustered Regularly Interspaced Short Palindromic Repeats
- 25. Hardware Cas9- Does thecutting “guide RNA” – tells it where to cut
- 29. TALEN (TAL EffectorNuclease) Removal of specific sequences to change the function of a gene. In use for years.
- 30. TALEN Hardware Something to dothe cutting Information to direct it to the right place to cut
- 31. TALEN Product pipeline Does notappear to be subject to overbearing, expensive regulation.
- 32.
- 33. Gene Editing Alison VanEenennaam 7:15-8:30
- 34.
- 35. PPO Suppression- AnythingNew? Bruce’s Sport 1962 ‘Sultana’ grape
- 36. Non Browning Apples Silencinga gene that leads to discoloration
- 39. Suppression of PowderyMildews in Wheat Gene Gene X Barley Gets Powdery Mildew Resistant! Gene X Same Mutation Created -- Resistant! Gene Gets Powdery Mildew Wheat
- 40.
- 42. How do wecommunicate concepts in gene editing?
- 43. Consumers are seekinginformation Are there residues in my food? Where do the ingredients come from? Is it nutritious? Will my family like it? Do I trust the company? Is this a good value? Are herbicides harming the environment? What are these long words on the label? Is this one of those GMO things? Is it full of the glutens? What dose Dr. Oz think?
- 44. Scientists, industry professionals, agricultural producers,etc. Make some critical mistakes in engaging How we process information System 1 – Emotional, irrational, reactive System 2 – Logical, strategic, calculating Medical information Food, shelter
- 45. What are ourmutual concerns? Economically sustainable farming Higher quality, less waste in industrialized world More nutrition, availability in Developing World Environmental sustainabilty
- 46. Facts do notmatter without trust. “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” - Maya Angelou
- 47. CONTENT AMPLIFICATION Write something andshare with 1000 people Share something you like with 1000 people
- 49.
- 50. The Power ofAmplification via Networks
- 51. We Go ForwardTogether New technology is developed faster than it can be deployed Gene Editing (CRISPR- TALEN etc) will revolutionize medicine and agriculture The technologies allow precise changes to DNA, allowing new traits to be created Opposition is mounting in USA and EU Free use of this technology will require strong communications efforts- including by ag producers Share the science, talk about how it satisfies shared values Exploit the powerful potential of social media and internet space
- 52. kfolta.blogspot.com @kevinfolta kfolta@ufl.edu www.talkingbiotechpodcast.com iTunes, Stitcher, PlayerFM Thank you. All funding, reimbursement: www.kevinfolta.com/transparency All slides: www.slideshare.net/kevinfolta
- 53. “Don’t tell meit can’t be done, tell me what needs to be done and help me do it.”