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ADAPTING THE PROGRAMME TO MOBILE
NICK STRINGER – CHAIR, EDAA
Today’s Announcement
The Context
•  Industry has been working on these Principles as EU
legislators have been debating new data protection
proposals.
•  As advertising spend shifts to mobile, we want to deliver
greater transparency & control for users.
•  EU industry also aims to be as consistent as possible for
users and businesses with other similar initiatives (eg
US).
•  Transparency & control remain at the core of the initiative.
What’s new?
•  The new Principles confirm the transparency & control
obligations in the mobile web-browsing environment.
•  The new Principles recognise that the mobile environment is
different to the desk top one (ie device size, consumer /
technology use etc).
•  They also adapt these Principles to three different data
practices: Cross-app data | Location data | Personal Device
Data.
Transparency
!
Control
Mobile web Device controls Industry app solution
(Coming soon!)
Thank you!
www.edaa.eu
@nickstringer

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New EU industry principles to promote greater transparency & user control in mobile advertising

  • 1.
  • 2. ADAPTING THE PROGRAMME TO MOBILE NICK STRINGER – CHAIR, EDAA
  • 4. The Context •  Industry has been working on these Principles as EU legislators have been debating new data protection proposals. •  As advertising spend shifts to mobile, we want to deliver greater transparency & control for users. •  EU industry also aims to be as consistent as possible for users and businesses with other similar initiatives (eg US). •  Transparency & control remain at the core of the initiative.
  • 5. What’s new? •  The new Principles confirm the transparency & control obligations in the mobile web-browsing environment. •  The new Principles recognise that the mobile environment is different to the desk top one (ie device size, consumer / technology use etc). •  They also adapt these Principles to three different data practices: Cross-app data | Location data | Personal Device Data.
  • 7. Control Mobile web Device controls Industry app solution (Coming soon!)