A new coworking research report has some interesting implications for operators of coworking spaces in other communities — especially in the ways that it undercuts some popular conceptions and misconceptions about coworking clientele.

1. New Coworking Study Debunks
Misconceptions
Recently, two organizations that promote business and recreational opportunities in the
heart of the City of Brotherly Love published a report about coworking. While the paper,
“Philadelphia’s Independent Economy: Implications for Office Space,” is obviously specific
to Pennsylvania’s largest metropolis, it has some interesting implications for operators
of coworking spaces in other communities — especially in the ways that it undercuts some
popular conceptions and misconceptions about coworking clientele.
It turns out that the median age of self-employed workers in Center City Philadelphia is 48;
throughout the city as a whole, it’s 47. That’s 15 years older than the median age of the
entire work force of Center City and nearly a decade older than the labor force in all of
Philadelphia.
States the report, which was published by the Center City District and Central Philadelphia
Development Corp.:
[I]t is not millennials who dominate the world of the self-employed, it is the middle-
aged who venture out on their own by building upon networks and relationships they
established within the world of “traditional” work.… Only 3% of millennials in the
workforce are self-employed in both Center City and Philadelphia as a whole,
whereas 13% of mid-career workers living in Center City are self-employed and 7%
citywide. (The obligation of student loans and the absence of acquired professional
networks are probably major factors in the preference of most millennials for stable,
salaried employment.)

2. Incidentally, the document defines millennials as those aged 18 to 34.
The authors also surveyed the managers of “four major coworking spaces” in downtown
Philadelphia and found only one that had a majority of users who were fully independent.
Freelancers and independents represented about two-fifths of workers at a second
coworking space, a fifth of workers at a third space and less than five percent at the fourth
one. The biggest user segment at three of the spaces were those who worked for
companies based at the location — the same kind of workers who comprised the second-
largest group at the only space where the self-employed were in the majority. The
remaining users in all four spaces were employees of regional, national and international
organizations that don’t have offices in Philadelphia.
The paper also reveals that an online survey of 268 “potential users of office space” in
Philadelphia showed that those who described themselves as salaried or as partners are
significantly more likely than the self-employed to use coworking. This suggests, the authors
write, that “[c]oworking space can be seen as a pipeline for companies seeking to open
‘gateway’ offices in the downtown.”
Another part of the paper digs into a prediction with which many coworking executives are
likely familiar (and which was referenced in our last blog post) — that 40 percent of the
labor force could be independent within 15 years. The report suggests that this trend may
be overstated and presents data indicating that Philadelphia’s independent work force has
held steady for several years.
All in all, the 16-page paper provides an interesting counterpoint to some of the impressions
that coworking executives and even the general public may have about who uses coworking
spaces. While the report is geared to one city, of course, it could offer some useful insight
about how people in your community approach coworking, and how they might be

3. persuaded to think differently. It may be worth investigating whether civic organizations in
your region, city or town have conducted research along these lines — or whether they are
contemplating doing so.
Originally posted at https://mygreetly.com/new-coworking-study-debunks-misconceptions/.