This document discusses creating an online display of new additions to a library collection. It recommends using a virtual shelf rather than a physical one to showcase both electronic and print materials for all patrons. Examples are given of using a carousel display that is visual, auto-scrolls, and is mobile friendly. Guidelines are provided for what types of materials to include and how to generate the data and code to dynamically populate the display by pulling data from the library catalog through an API or database queries. Promoting the display through mini-carousels or social media is also recommended.