GENERATIONS- FROM NOW FORWARD   Presented by J. Edine  http://btoone.com
Every Generation has its drawbacks. For every plus, there is a negative. Millennials ostracized by other Millennials. Boomers that don’t have a Crisis may make one? Possible scenarios based on previous history. Disagreements cause revolution or civil war. Terrorists threaten or use nukes. Fight between Congress and Executive branch shuts down government leading to economic crisis. Worldwide disease pandemic. Moves by a foreign country(s) cause us to react.  Reactions of the public will be intense. Boomers – from now forward
Boomers  – from now forward Been focused on values, individualism, and inner life. When older? Will be in denial about aging.  They will never retire – so do not use the term! Think terms like replenish and reflect, then keep working. May pursue new careers/positions that are high-prestige, low paying or emeritus. Will trade monetary position to dominate culture, religion and values. As they age they prioritize soul over body.  Will continue to indulge creature-comforts. Will become religious or ideological missionaries.
Boomers –  from now forward Resistance to the Gen X lifestyle will become more pronounced. Will shift focus to influencing Millennials.  Will seek way to express their convictions. Will want to be in control of their surroundings. May be respected for their vision and values – but seem insufficiently plugged in. Boomers will appear highly eccentric and ethical perfectionists Will be the heads of multi-generational households. Will stress community ahead of self (unlike them in their youth). Will be unsure if Gen-Xers are up to the challenges ahead.
The Midlife  of Generation X Will retain their reputation for alienation and disaffection Will be associated with toughness, grittiness and practicality not moral authority. Will evaluate products in terms of their efficiency, convenience, and mass customization. After their risk-taking youth – feel exhausted. High-risk behavior will be stigmatized to Millennials. Will look for security in their families and jobs. Will look to be a steady anchor in their communities. Gen-X celebrities whose behavior is seen as unacceptable by Millennial youth with be chastised. Will be overprotective parents.  May even relocate to ensure safety and quality schools.
Gen-X -  workplace and economy Will be more effective at pushing efficiency and innovation Will still want to be free agents.  Will want to negotiate their own deals, possibly with incentives like commissions or options. But in personal finances will fare worse than Boomers. May run large corporations as hired guns.  Some may realize after many jobs they will never have a “career.”
Gen-X - workplace and economy Will be managers who are good at making quick decisions, streamline and downsize the bureaucracy. Remember the motto: “Yea, but does it work?” May still take creative risks in an organization and exploit opportunities on their own. May seek new ways of removing professional middlemen (lawyers, accountants, brokers, advisers) from business transactions. If you don’t add essential value, a Gen-Xer may squeeze you out. Sectors that such as agriculture, health care, education, and public works may come under attack.
Gen-X –  community and politics   Will set about fortifying their social environment. Will confront the realities of “less” and want to “have a life.”  Will want to wall off their families from economic turmoil. Marrying late and cautiously, will have a Low divorce rate compared to Boomers and Silents. Gen X political leaders will seek pragmatic, no-nonsense solutions. Will focus on reconstructing the social frameworks that produce civic order. Outcome will matter more than the method, money, or rhetoric used to get there. Practical problem solvers. Their survivalist, pragmatist, and realistic traits will be recognized as a vital national resource.
The Young Adulthood of Millennials Will want to correct for the impracticality of Boomers and the unruliness of Gen Xers. Their self-confidence may be perceived as self-centeredness.  Will meet and beat adult expectations. Will develop community norms based on rules, standards, and personal responsibility. Will become more mannerly, structured Will focus less on self and more on the common man (may be perceived as the middle class). School colors will become an important badge of belonging.
The Young Adulthood of Millennials In religion Millennials will favor friendly rituals and community building over personal spirituality. Will remain close to their parents. Companies that today “co-market” their products to teens and their parents will now broaden their efforts to reach the entire extended family.  Will gravitate toward big brands. Their pop culture will be bland, mainstream, and friendly. Will display more modesty in sex and language. Young film stars will be linked with positive themes and will bring new civic purpose to screen violence.
The Young Adulthood of Millennials Look to upbeat and team-oriented stories and songs. More coachable. Loyal to teams and fans. Less inclined toward taunting. Will use technology and information to empower groups rather than individuals. Will have non-stop interaction with teammates. Will develop new standards for social networking. Will identifying a clear range of acceptable online attitudes and behaviors.
Millennials – workplace and economy May be saddled with far larger student loans. May be in a position to take advantage of the downturned housing market. Having been sheltered, jobs without benefits or security may shock them and their “planned” future. May see a separation of those who have families who can help them and those that cannot.  Issues of economic class and privilege may be worrisome to a standardized generation. Will be more confident, trusting, and teachable in the workplace. “ Teachable” is a two-way street to Millennials. May be viewed as more pampered, risk averse, and dependent.
Millennials – workplace and economy Will need for constant feed back, like they get from their peers. They can perform superbly when given clear goals and allowed to work in groups. May have a weakness in basic job skills such as punctuality and proper dress. Have a knack for cooperation and organization than for out- of-the-box initiative. Tend to treat coworkers as partners rather than rivals. For Millennials build a more ordered work environment with clearer lines of authority. Give them more supervision and a greater number of team projects Will put a higher premium on job security and non-monetary benefits.
Millennials – workplace and economy Cultivate loyalty with long-term horizons. Will seek balance between work and private lives. Will try to get their careers off to a “perfect” start. (remember they plan) May decide against the high-risk paths to advancement.  Have a plan and then show them how their hard work WILL be rewarded. Remember, they are brand loyal, do not lose their loyalty as employees. With Millennials, productivity can surge and turnover decline if you accommodate their traits.
Millennials –  community and politics More personal, social, and economic interdependence with their parents than prior generations.  May marry young and start families young – this in contrast to Gen-Xers. Will create stable families. Will use technology to build and maintain close peer bonds. They will reshape technology to aid their behavior traits. More online support groups, virtual communities and team building. They will see politics as a tool for civic progress.
Millennials –  community and politics May look to especially elders who can translate spiritual resolve into public authority. (remember the co-purchase?) Will vote and serve their community – they are doing it now. Will reject what they perceive as the negativism, moralism, and selfishness of the national politics they witnessed as children. When they encounter leaders who cling to those old ways, they will work to defeat them.  Their stand on the issues is likely to cut across conventional labels.
Millennials –  community and politics In their willingness to use government aggressively to protect the community, strengthen the middle class, and reduce economic risk, they will seem liberal. Millennials have been raised to focus on focused on actions, community and institutional life. Millennials will transform young adulthood as America’s new junior citizens, deeply engaged in civic life.  They will revitalize community and public purpose, filling the role being vacated by senior-citizen GIs.

Neuromarkleting generational marketing generational sciences: Generations forward

  • 1.
    GENERATIONS- FROM NOWFORWARD Presented by J. Edine http://btoone.com
  • 2.
    Every Generation hasits drawbacks. For every plus, there is a negative. Millennials ostracized by other Millennials. Boomers that don’t have a Crisis may make one? Possible scenarios based on previous history. Disagreements cause revolution or civil war. Terrorists threaten or use nukes. Fight between Congress and Executive branch shuts down government leading to economic crisis. Worldwide disease pandemic. Moves by a foreign country(s) cause us to react. Reactions of the public will be intense. Boomers – from now forward
  • 3.
    Boomers –from now forward Been focused on values, individualism, and inner life. When older? Will be in denial about aging. They will never retire – so do not use the term! Think terms like replenish and reflect, then keep working. May pursue new careers/positions that are high-prestige, low paying or emeritus. Will trade monetary position to dominate culture, religion and values. As they age they prioritize soul over body. Will continue to indulge creature-comforts. Will become religious or ideological missionaries.
  • 4.
    Boomers – from now forward Resistance to the Gen X lifestyle will become more pronounced. Will shift focus to influencing Millennials. Will seek way to express their convictions. Will want to be in control of their surroundings. May be respected for their vision and values – but seem insufficiently plugged in. Boomers will appear highly eccentric and ethical perfectionists Will be the heads of multi-generational households. Will stress community ahead of self (unlike them in their youth). Will be unsure if Gen-Xers are up to the challenges ahead.
  • 5.
    The Midlife of Generation X Will retain their reputation for alienation and disaffection Will be associated with toughness, grittiness and practicality not moral authority. Will evaluate products in terms of their efficiency, convenience, and mass customization. After their risk-taking youth – feel exhausted. High-risk behavior will be stigmatized to Millennials. Will look for security in their families and jobs. Will look to be a steady anchor in their communities. Gen-X celebrities whose behavior is seen as unacceptable by Millennial youth with be chastised. Will be overprotective parents. May even relocate to ensure safety and quality schools.
  • 6.
    Gen-X - workplace and economy Will be more effective at pushing efficiency and innovation Will still want to be free agents. Will want to negotiate their own deals, possibly with incentives like commissions or options. But in personal finances will fare worse than Boomers. May run large corporations as hired guns. Some may realize after many jobs they will never have a “career.”
  • 7.
    Gen-X - workplaceand economy Will be managers who are good at making quick decisions, streamline and downsize the bureaucracy. Remember the motto: “Yea, but does it work?” May still take creative risks in an organization and exploit opportunities on their own. May seek new ways of removing professional middlemen (lawyers, accountants, brokers, advisers) from business transactions. If you don’t add essential value, a Gen-Xer may squeeze you out. Sectors that such as agriculture, health care, education, and public works may come under attack.
  • 8.
    Gen-X – community and politics Will set about fortifying their social environment. Will confront the realities of “less” and want to “have a life.” Will want to wall off their families from economic turmoil. Marrying late and cautiously, will have a Low divorce rate compared to Boomers and Silents. Gen X political leaders will seek pragmatic, no-nonsense solutions. Will focus on reconstructing the social frameworks that produce civic order. Outcome will matter more than the method, money, or rhetoric used to get there. Practical problem solvers. Their survivalist, pragmatist, and realistic traits will be recognized as a vital national resource.
  • 9.
    The Young Adulthoodof Millennials Will want to correct for the impracticality of Boomers and the unruliness of Gen Xers. Their self-confidence may be perceived as self-centeredness. Will meet and beat adult expectations. Will develop community norms based on rules, standards, and personal responsibility. Will become more mannerly, structured Will focus less on self and more on the common man (may be perceived as the middle class). School colors will become an important badge of belonging.
  • 10.
    The Young Adulthoodof Millennials In religion Millennials will favor friendly rituals and community building over personal spirituality. Will remain close to their parents. Companies that today “co-market” their products to teens and their parents will now broaden their efforts to reach the entire extended family. Will gravitate toward big brands. Their pop culture will be bland, mainstream, and friendly. Will display more modesty in sex and language. Young film stars will be linked with positive themes and will bring new civic purpose to screen violence.
  • 11.
    The Young Adulthoodof Millennials Look to upbeat and team-oriented stories and songs. More coachable. Loyal to teams and fans. Less inclined toward taunting. Will use technology and information to empower groups rather than individuals. Will have non-stop interaction with teammates. Will develop new standards for social networking. Will identifying a clear range of acceptable online attitudes and behaviors.
  • 12.
    Millennials – workplaceand economy May be saddled with far larger student loans. May be in a position to take advantage of the downturned housing market. Having been sheltered, jobs without benefits or security may shock them and their “planned” future. May see a separation of those who have families who can help them and those that cannot. Issues of economic class and privilege may be worrisome to a standardized generation. Will be more confident, trusting, and teachable in the workplace. “ Teachable” is a two-way street to Millennials. May be viewed as more pampered, risk averse, and dependent.
  • 13.
    Millennials – workplaceand economy Will need for constant feed back, like they get from their peers. They can perform superbly when given clear goals and allowed to work in groups. May have a weakness in basic job skills such as punctuality and proper dress. Have a knack for cooperation and organization than for out- of-the-box initiative. Tend to treat coworkers as partners rather than rivals. For Millennials build a more ordered work environment with clearer lines of authority. Give them more supervision and a greater number of team projects Will put a higher premium on job security and non-monetary benefits.
  • 14.
    Millennials – workplaceand economy Cultivate loyalty with long-term horizons. Will seek balance between work and private lives. Will try to get their careers off to a “perfect” start. (remember they plan) May decide against the high-risk paths to advancement. Have a plan and then show them how their hard work WILL be rewarded. Remember, they are brand loyal, do not lose their loyalty as employees. With Millennials, productivity can surge and turnover decline if you accommodate their traits.
  • 15.
    Millennials – community and politics More personal, social, and economic interdependence with their parents than prior generations. May marry young and start families young – this in contrast to Gen-Xers. Will create stable families. Will use technology to build and maintain close peer bonds. They will reshape technology to aid their behavior traits. More online support groups, virtual communities and team building. They will see politics as a tool for civic progress.
  • 16.
    Millennials – community and politics May look to especially elders who can translate spiritual resolve into public authority. (remember the co-purchase?) Will vote and serve their community – they are doing it now. Will reject what they perceive as the negativism, moralism, and selfishness of the national politics they witnessed as children. When they encounter leaders who cling to those old ways, they will work to defeat them. Their stand on the issues is likely to cut across conventional labels.
  • 17.
    Millennials – community and politics In their willingness to use government aggressively to protect the community, strengthen the middle class, and reduce economic risk, they will seem liberal. Millennials have been raised to focus on focused on actions, community and institutional life. Millennials will transform young adulthood as America’s new junior citizens, deeply engaged in civic life. They will revitalize community and public purpose, filling the role being vacated by senior-citizen GIs.

Editor's Notes