Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Networking
1. Networking
“I was always looking outside
myself for strength and
confidence, but it comes from
within. It is there all the time.” Anna
Freud
C. Gita Bosch, PhD, MBA
Academic & Educational Consulting
theacademicconsultant.com
2. NETWORKING
THE GREATEST SKILL YOU WILL EVER LEARN
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3. What Is Networking
Making and maintaining
positive and productive
relationships
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4. Build your network
Social community
Professional
community
Institution
Department
Laboratory
Peers
Y
B SKGSBS
Make & maintain positive & productive relationships
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5. ELEVATOR PITCH
DO NOT BE AFRAID TO SELL YOURSELF
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Make & maintain positive & productive relationships
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6. Elevator pitch
Know yourself and your strengths
Acknowledge your talents/ accomplishments
Publications
Awards
Recognitions
Be proud of who you are
Your education
What you are studying/researching
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Make & maintain positive & productive relationships
theacademicconsultant.com
7. How do you network
Be a conversation starter
Introduce yourself to others
Offer something of value
Eye contact
Ask your teachers/advisors/mentors to
introduce you to their colleagues
Ask your parents and peers to introduce
you to their friends and colleagues
Use of social media to meet colleagues
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and mentors
theacademicconsultant.com Make & maintain positive & productive relationships
8. Meetings and seminars
Review and prioritize all contacts
Personalize messages
Social media
Timeliness of follow-up
“It is the province of knowledge to
B speak and it is the privilege of wisdom
theacademicconsultant.com to listen.” Oliver Wendell Holmes
9. Make meaningful connections
What you know?
Who you know?
Who knows you?
Who knows what about you?
Make a list
Who needs to be in your network?
Why is this person on your list?
Identify targets & figure out how to reach them
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10. Build a broad network
Mentor Leader in your field
Coach Innovator
Partner Optimist
Mentee Realist
Connector Futurist
B “The policy of being too cautious is the
theacademicconsultant.com greatest risk of all.” Jawaharlal Nehru
11. Why are you afraid to network
Shy
Wait for a proper introduction
Not polite to be bold/aggressive
Not supposed to talk to strangers
Discomfort with small talk
Fear of rejection
“Success is the ability to go from
B one failure to another with no loss
theacademicconsultant.com of enthusiasm.” Sir Winston Churchill
12. Effective networking
Always look for networking opportunities
Pay attention
Your appearance and body language
How you interact with others
How others react to you
Take ownership for follow-up
Thank you
A good contact takes time and effort
Nurture the relationship
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theacademicconsultant.com
13. Networking
The greatest skill you will ever learn
Confidence
Mutual interest
Mutual respect
Ask questions
Listen
Knowledge
Take a chance
Start in your comfort zone
B “The man who has confidence in himself
theacademicconsultant.com gains the confidence of others.” Hasidic Saying
14. You choose
the people
around you;
the people
around you What you do is
Fail with grace; reflect you. irrelevant;
embrace your
what you
failure and
accomplish is
learn from it.
what matters.
Do more than
is expected, YOU Successful
over time this ll people see
will lead to Success opportunities.
success.
Do not feel
entitled, earn Always be
your credits willing to go
and give credit The environment the extra mile.
to others. makes the
average person;
the remarkable
person makes the
environment.
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