12. Focus on the Right Outcomes
• It’s not about the hard sell
or the quick fix
• Look to add value
• Ultimate goals
• Great goal for today’s
• networking?
13. Tip Four
Focus on the outcomes
you want by setting
some goals for your
networking.
14. Bonus Tip
Aim to help people &
they will remember*.
*But please keep your promises
15. Challenge No. 1
• Set yourself one goal for today’s
networking session
• Set yourself one goal for your next
networking session
• Set yourself one goal for networking
in general
Goals: I will… (do what? by when?) so
that…(outcome)
18. Elevate your Elevator Pitch
• 60 seconds (sometimes less) to get
your message across
19. Strategies
• F.F.F (Feel, Felt, Found)
• What do you do? Well, you know
when / how…
• Statistics lead
• Case study
• Top tips
• News related
20. Feel, Felt, Found
You may feel that it’s really tough to
grow your business in the current
economic climate. You’re not alone in
feeling that way! Most of my clients
felt exactly the same way, but they
found that by working with me they
grew their businesses despite the
climate; increasing sales, improving
their opportunities and rocketing their
confidence.
21. You know…
You know how people (especially Mums)
go into business for themselves to
achieve a better lifestyle balance and
often end up run ragged with the stress
of managing day to day life and a
growing business… Well what I do is work
with my clients to give them the tools
and techniques they need to manage
their time more effectively so that they
can have the balance of a healthy
growing business, a happy stable family
and a fun fulfilling personal life that
they crave.
22. Statistics Lead
A 2004 survey by a very large multi-
national healthcare company found
that the biggest factor influencing
well-being and happiness is the ability
to take control of one’s own destiny. I
work with small business owners to
help them to take control of their own
paths, resulting in happier, healthier
business owners and more profitable,
busier businesses.
23. Tip Six
In your pitch, highlight
the benefits not the
features of your
product or service.
25. Dos & Try Not Tos
DO TRY NOT TO
Paint a picture Say your no good at 60s pitches
Make it personal to them Tell them they won’t be
interested
Be passionate Use jargon
Include hard facts & figures to Give a hard sell
back up what you are saying
Use tone/body language/volume Read from a script
Remind them of your business Look down, fidget, play with your
name at the end clothing
Smile Scowl
26. Challenge No. 2
• To write a short 30-60s pitch based
on the examples.
• Find a partner
• Introduce yourselves (S.H.I.N.E.)
• Try it out
• Give some feedback
– A commendation, a recommendation &
a final commendation
27. Finally…
• Before you go:
– Choose a great attitude
– Prepare
– Know what you want
– Have a strategy or two (or three)
– Practice
• When you are there:
– S.H.I.N.E.
– Give of yourself
– Highlight the benefits
– Be interested & present
– Enjoy it!
Editor's Notes
Nicola DouglasLife Coach (Arcana Coaching) & Business Coach (The Entrepreneur’s Advocate)Previously worked for Procter & Gamble, GlaxoSmithKline, E. Merck.Loves… dancing, shoes, football, rugby, girls days out, my friends & family, coaching, good food and wine!
It’s not about the product / service sellKnow meLike meTrust me (enough to buy from me)Ultimate goalsLeads, referrals, information, research, sales opportunities, joint venturesGreat goal for today’s networking?
What you deliver will depend on Your audienceHow long you’ve gotHow the network works (1-2-1 or 1-2-many)
Say who you are and your company nameHighlight the pain your client’s experienceSay what you do to resolve itLeave them wanting to know more (like how you do this?)Say who you are and your company name again!