The document outlines strategies for leveraging the web for professional networking and personal branding. Key tips include creating a compelling LinkedIn profile with a strong summary, registering a personal domain name, and staying active on social media platforms like Twitter and blogs. Additionally, it emphasizes the importance of showcasing expertise through various online tools and maintaining an authentic personal brand.

1. HOW TO USE THE WEB FOR PROFESSIONAL NETWORKING AND PERSONAL BRANDING Mario Sanchez Carrion mariosc.com [email_address]

2. Competition is fierce… http://www.flickr.com/photos/hiddenloop/2043141229

3. How will you stand out?

4. At your friendly headhunter’s office… YOU ARE HERE http://flickr.com/photos/himmelskratzer/1790759284/

5. Passive You as Commodity Superficial Active You as a Brand Authentic OLD NEW

7. Pay attention to your summary: it’s the most important part

8. Find professional groups to join. Display them in your profile

9. Find people you know Research jobs Ask and answer questions: show your expertise

10. Use LinkedIn Applications Add your presentations and blog posts to your profile

11. LinkedIn Tips Create a branded LinkedIn URL using your name Add your picture Craft a good Summary section (most important part): Include your elevator pitch and, List your expertise using descriptive keywords Subscribe to LinkedIn Groups related to your expertise Answer and ask questions (participate!) Add connections and build your network Add your blog and presentations using Applications Stay in touch with your network (remember: it’s up to you to put the “social” in social networks)

12. Register Your Name Domain

13. Domain Registration Tips Register your name NOW ; it’s less than $10/year! Choose the .com extension If yourname.com is taken, try one of the following: Register the .org version, Add your middle initial Add your full middle name Use your first initial followed by your last name Register your domain for several years at once Set up automatic renewal Set up a branded email address [email_address] and forward it to your email client (i.e. [email_address] )

14. Create a Simple Website

15. Create a Simple Website Some things to include: Elevator pitch Picture Links to About / Contact Awards/Affiliations (for credibility Links to social network profiles

16. or, Create a Nombray Page It consolidates your social network profiles in one place

17. or, Start a Blog Wordpress is free and easy Post articles Tag them with categories Allow comments and interact Claim your blog at Technorati

18. 1. Sign up using your name as handle if available 2. Create a branded background 3. Add your picture Then… Become familiar with Twitter

19. 8. Follow them 9. Go back to your page, and… 4. Go to Twitter Search 5. Search for your topic 6. Find interesting people 7. Go to their Twitter page

20. Start the conversation! 140 Characters or Less!

21. Other powerful online tools… : share presentations : share videos : share pictures : share web pages : share your opinion

22. Share presentations Tag them and embed them on your blog or website

23. Make a video resume Talk about current events in your field Film and upload your presentations Interview experts Do Video book reviews Embed your videos on your blog or site With Youtube you can…

24. Showcase your portfolio Share photos of your presentations Place a Flickr badge on your site or blog Use flickr’s Creative Commons search for pictures you can use With Flickr you can… http://www.flickr.com/photos/chrispino/3296900548 http://www.flickr.com/photos/jayzinternet786/2718233668/ http://www.flickr.com/groups/circle/

25. Review books at Amazon Write a review when you read a book in your field

26. Google your name

27. Own Google’s first page Create a profile in the most important social media sites (LinkedIn, Twitter, Facebook, Amazon,etc.) Use your name as “handle” or ID, if available Create a Google profile Register your name and create a simple personal website Publish a blog Leave good comments on other blogs Be careful: What happens in Vegas Stays in Google * Google your name often *Quote by Scott Monty

28. So, let’s recap: Create a LinkedIn profile Register your domain name Create a simple personal website or Nombray page Experiment with Twitter Use Slideshare, Youtube, Flickr Review books at Amazon Learn to blog Create profiles in other social networks: Facebook, etc. Google your name often: own the first page Be careful: you are what you post

29. THANK YOU! mariosc.com mariosc.com/blog mariosc.com/linkedin mariosc.com/twitter [email_address] Meet me online: