This document provides an overview of Netlog, Europe's largest social networking site. Some key points:
- Netlog has over 35 million registered members and 50 million monthly visitors.
- It is available in 24 languages and was launched in 2007.
- The target audience is younger users interested in music, friends, and going out.
- Advertising options on Netlog include display ads, applications, and branded pages for interaction.
- Brands can integrate their content and drive engagement, viral activation, and conversions through Netlog's tools.
Key Points:
- Mobile internet use is accelerating: This June saw a rise in daily users of Umeng Top 100 Apps and an increase in daily sessions of Umeng Top 100 Apps.
- 14% of all Android phones are now using Android 2.3.
- Tablets make up 8.7% of all Android devices.
- Top Brands – HTC, Motorola, Samsung
- Leading China Brands – Huawei, Meizu, Lenovo, ZTE.
- China Telecom and China Unicom's mobile internet users have increased significantly.
- Huge user growth in local areas: Guangdong, Jiangsu, Hebei, Henan, Hunan, Sichuan, Zhejiang, Shandong.
Een samenvatting van het boek Koop Mij - De waarheid en leugens over ons koopgedrag, inclusief aanvullende informatie van twee wetenschappelijke journals.Deze kennen de onderwerpen 'Tijd en consumentengedrag' en 'Impulsaankopen'
Key Points:
- Mobile internet use is accelerating: This June saw a rise in daily users of Umeng Top 100 Apps and an increase in daily sessions of Umeng Top 100 Apps.
- 14% of all Android phones are now using Android 2.3.
- Tablets make up 8.7% of all Android devices.
- Top Brands – HTC, Motorola, Samsung
- Leading China Brands – Huawei, Meizu, Lenovo, ZTE.
- China Telecom and China Unicom's mobile internet users have increased significantly.
- Huge user growth in local areas: Guangdong, Jiangsu, Hebei, Henan, Hunan, Sichuan, Zhejiang, Shandong.
Een samenvatting van het boek Koop Mij - De waarheid en leugens over ons koopgedrag, inclusief aanvullende informatie van twee wetenschappelijke journals.Deze kennen de onderwerpen 'Tijd en consumentengedrag' en 'Impulsaankopen'
Big data has given marketers an unprecedented view into the attitudes and behaviors of larger audiences than ever before. But as we become increasingly reliant on big-data analytics, we’re also basing our insights on the same data pool—and arriving at very similar ideas. It’s a race to the middle that can dilute brand perceptions and value.
For brands to stand out, big data isn’t enough. That’s where small data comes in.
In our latest white paper, we show how using small data—the tiny clues that can uncover consumers’ drivers and desires—can uncover consumer insights that can't be found through big data alone.
Read the white paper, and find out how small data can lead to breakthrough ideas that transform brands and brand experience.
A global consumer survey on mobile security by Juniper Networks with KRC Research and Synovate. The survey was conducted online in October 2010, with more than 6,000 self-identified smartphone and tablet users from a pool of 16,000 consumers across 16 countries, including the United States, Canada, Brazil, UK, France, Germany, Italy, Netherlands, Belgium, Russia, China, India, Australia, Hong Kong, Singapore and Japan.
Connecting and Engaging Customers Through Social Media - John FettoSFIMA
Connecting and Engaging Customers Through Social Media
John Fetto, Sr. Marketing Manager, Experian Simmons
Learn best practices in connecting, engaging and empowering customers through social media, e-mail and mobile. We’ll examine current industry trends, including case studies as well as plans for measuring and tracking behaviors of the digital consumer of the future.
Big data has given marketers an unprecedented view into the attitudes and behaviors of larger audiences than ever before. But as we become increasingly reliant on big-data analytics, we’re also basing our insights on the same data pool—and arriving at very similar ideas. It’s a race to the middle that can dilute brand perceptions and value.
For brands to stand out, big data isn’t enough. That’s where small data comes in.
In our latest white paper, we show how using small data—the tiny clues that can uncover consumers’ drivers and desires—can uncover consumer insights that can't be found through big data alone.
Read the white paper, and find out how small data can lead to breakthrough ideas that transform brands and brand experience.
A global consumer survey on mobile security by Juniper Networks with KRC Research and Synovate. The survey was conducted online in October 2010, with more than 6,000 self-identified smartphone and tablet users from a pool of 16,000 consumers across 16 countries, including the United States, Canada, Brazil, UK, France, Germany, Italy, Netherlands, Belgium, Russia, China, India, Australia, Hong Kong, Singapore and Japan.
Connecting and Engaging Customers Through Social Media - John FettoSFIMA
Connecting and Engaging Customers Through Social Media
John Fetto, Sr. Marketing Manager, Experian Simmons
Learn best practices in connecting, engaging and empowering customers through social media, e-mail and mobile. We’ll examine current industry trends, including case studies as well as plans for measuring and tracking behaviors of the digital consumer of the future.
Social Media Measurement for Consumers (aka #FunData): SXSWi 2013Adam Schoenfeld
SXSWi 2013 Talk on Using Social Media Data as a Consumer.
Social Media Was Fun. Has Measurement Killed It?
Our answer: NO!
Description:
Our culture is becoming more and more obsessed with data each day. Why? It's fun. Many people argue that measurement has killed social media – it’s let the marketers take over! But, the same data marketers use can be used by individuals. And it doesn't require a data science degree to enjoy. The data is out there. It's accessible, and you can consume it, visualize it, and act on it.
Panel page: http://schedule.sxsw.com/2013/events/event_IAP5410
Rate it here: http://sxsw.tv/d51
Symantec’s 2010 Global SMB Information Protection Survey found that small and midsized businesses (SMBs with 10 to 499 employees) are now making protecting their information their highest IT priority, as opposed to 15 months ago when a high percentage had failed to enact even the most basic safeguards. This shift makes sense as SMBs are facing increased threats from cyber attacks, lost devices and loss of confidential or proprietary data.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
GridMate - End to end testing is a critical piece to ensure quality and avoid...
Netlog by Martin Lindstrom
1. EUROPE’S LEADING
SOCIAL PORTAL
“Brands’ use of social media is not a matter of yes or no.
It is simply a matter of how and when.
The next generation of consumers will expect their brands to always be available, providing interactive
experiences and bringing value to our lives by taking advantage of social media tools in their marketing
communications”.
- Martin Lindstrom, Brand Guru
2. Social Networking worldwide
Social networking worldwide monthly Percentage of time internet users spent online at
number of unique visitors (mm) user-generated vs. traditional sites
User Generated Company Generated
+32%
563 567
535 538
510 506 516 49%
484 489 65%
464 473 73% 66%
454 77% 60%
431
51%
35% 27% 34%
23%
Apr-07
Aug-07
Sep-07
Oct-07
Nov-07
Dec-07
Mar-08
Apr-08
May-07
Jun-07
Jul-07
Jan-08
Feb-08
0)
5)
ts
4)
)
41
en
-6
-7
-2
5-
42
1
3
nd
(6
(1
(1
s(
po
es
als
X
er
es
ur
n
ni
om
lr
io
at
ille
Al
at
M
Bo
M
er
en
by
G
Ba
Over 500 Million people engage in 13-24 year olds spend over 50% of their online
Social Networks globally time on Social Media sites
Source: ComScore / eMarketer
3. Social Networks as an important communication platform
Social Network Users Are Also Major Communicators
Thinking about all the different ways you socialize or communicate with
friends..About how often do you..?
Non SNS
SNS users
users
(n=493)
(n=493)
Talk on cell phone every day 48% 22%
Talk to friends on landline every day 44 34
Instant Message 42 16
Send messages over SNS sites every day 41 n/a
Spend time with friends in person every day 38 25
Send texts every day 36 17
Send e-mail every day 21 7
Source: Pew internet & American Life Project Survey of parents and Teens, October- November 2006. Margin of error for teens is about
4%. All differences between the percentages in the rows are statistically significant
6. Background Information
Europe’s largest social networking site
‣ Available in 24 languages
‣ +35 million registered members
‣ +50 million monthly UV
‣ + 6 billion monthly page views
‣ + 75 000 new members/day
Launched April 2007 (rebranding into Netlog.com)
Founders Toon Coppens and Lorenz Bogaert active in Social Media
since 2000
VC backed – €5m from Index Ventures and Atomico
HQ in Ghent - Belgium, team of + 50 people
9. USP’s
Pan-European Network with localized approach
‣ Available in 24 languages
‣ Localized content & services
‣ Geo-targeting technology
Product Focus
‣ Clean Lay - out
‣ User Friendly
‣ Brand Friendly
All content is moderated
Highest CTR’s in market
Deep targeting --> Age, Gender, Location, Interests,...
Unique & Innovative Brand Integration Solutions
10. Netlog In Turkey
“Any given day more than 10 big soccer stadiums full of people visit Netlog.... in Turkey”
Age Breakdown
Top 2 Social Community
13-16 21%
‣ + 4 700 000 registered members
‣ + 500 000 Daily Unique visitors
17-20 24%
‣ + 30 000 000 Daily Page Requests 21-24 17%
25-28 14%
Demographics 29-32 9%
‣ Male/Female about 70/30 33-36 5%
‣ 62% of our members are 13 - 24
37-40 3%
40+ 3%
Key Definers
‣ Music, sports, friends
‣ Movies, nightlife, shopping, Internet
Other
‣1 session on Netlog = 15 min. / 30 pageviews
‣ A member has an average of 50 friends
11. Target Audience
Younger
Emre, 17
Interests: humor, friends, going out, gaming,
Dilek, 15
mode & beauty
Interests: photgraphy, music, nature, history
Favorite cities: Paris, Izmir
Favorite TV channels: ShowTV, StarTV
Location: Istanbul
Location: Izmir
Baris, 18 Secil, 19
Interests: shopping, cinema, music, reading,
Interests: dance, friends, going out, sport,
fashion, going out Key Shared adventure
Favorite radios: Powerturk Attribute: Favorite clothes brand: Replay, Mavi
Location: Bursa
Location: Ankara
I want to be my own
Male person, express Female
myself and show
Yunus, 21 the world what I can Puren, 22
Interests: music, sport, friends, going out, do. Interests: sport, going out, friends
gaming, business
Favorite softdrink: Coca-Cola light
Favorite beer: Efes, Stella Artois
Location: Bodrum
Location: Ankara
Sevil, 26
Onur, 29
Interests: going out, sport
Interests: shopping, sports, dance, humor,
Car brand: Porsche, Alfa Romeo
culture, home, travel
Favorite newspaper: Hurriyet Location: Istanbul
Location: Istanbul
Older
18. Fish Where the Fish Are
Talk to their friends
Talk to them
19. Brand Profile
Branding and exposure
Engagement and Interaction
Viral Activation
Conversion
Boost traffic with a fully integrated set of media
Integrate your micro site (html & iframe)
23. APPLICATIONS
Brand related or stand alone
API - Google Open Social
Credit economy
Revenue share
Viral spread
‣ notification/logs
‣ invites
‣ widgets on profiles
Your ideas and creativity
24. WANT TO KNOW MORE?
en.netlog.com/go/about/advertisers
en.netlog.com/go/developer
http://www.netbookmedia.com http://corporate.netlog.com
book@netbookmedia.com timothy@netlog.com
T 0212 324 00 60 M +32 476 74 76 73
F 0212 324 20 61 T +32 400 43 21