Smart Marketing reuneste speakeri reputati, membri ai juriului si participanti activi la seminariile Cannes Lions, pentru a oferi tips&tricks, informatii la zi si directii despre trendurile in comunicare globala, utile oricarui profesionist din domeniu.
Smart Marketing reuneste speakeri reputati, membri ai juriului si participanti activi la seminariile Cannes Lions, pentru a oferi tips&tricks, informatii la zi si directii despre trendurile in comunicare globala, utile oricarui profesionist din domeniu.
The Summit will consider the role of leadership within the technology domain. Amidst a backdrop of uncertainty and disruption, the conference will discuss how you can help your organisation navigate change, overcome problems and accelerate innovation.
The programme will feature insights from an impressive array of technologists, founders, researchers and transformation specialists; contextualising the biggest challenges facing the industry and sharing practical advice, guidance and best-practice on how you can maximise your impact within your team.
Now in its seventh year, the Summit has established itself as the largest annual leadership event for Scotland’s Technology community, and an invaluable forum for knowledge exchange, discussion and high-level networking.
Core themes:
Trends: Digitalisation, agility, disruption and hybrid teams
Evolution: The changing nature of technology as a discipline
Leadership: Strategy, empowerment, communication, motivation and empathy
Culture: Creating a culture of inclusion, innovation and exploration
Impact: Technology as a driver of growth, innovation and improvement
Data is the oil of the new millennia…considered a company’s most important asset by many. At the same time, in this age of digitalization, companies are more and more exposing their most important assets to cybercrime – the theft and misuse of data. In this session, you’ll learn the 7 major trends putting businesses at risk, the one big mistake most are making and how you can accurately measure risk and begin taking action, without breaking the bank.
You’re a CIO, CISO or DPO - and you’ve been woken up in the middle of the night because personal data held by your organization has been discovered for sale on the dark web. This disclosure puts the privacy of your customers at risk. What do you do next?
Join this session to learn about the impact of GDPR and go through a breach investigation and response scenario as it would be after GDPR comes into effect in May 2018. You’ll hear from Splunk’s Data Privacy Officer Elizabeth Davies and Splunk’s Security Ninja Matthias Maier.
What you will learn:
- What breach response will look like under the GDPR
- What tools and processes a data privacy officer will rely on in case of a breach
- What departments and entities will be involved beyond IT
- What activities are currently happening within organizations to prepare for the GDPR
- What the consequences of the breach could be
Watch the webinar: http://explore.splunk.com/GDPR_Webinar_EN
A Day in the Life of a GDPR Breach - September 2017: Germany Splunk
You’re a CIO, CISO or DPO - and you’ve been woken up in the middle of the night because personal data held by your organisation has been discovered for sale on the dark web. This disclosure puts the privacy of your customers at risk. What do you do next? Splunk's own Matthias Maier and Elizabeth Davies explore the future scenario.
What can Artificial Intelligence (AI) offer to Attribution Modelling? - Dimit...Mezzo Labs
Dimitris presented What can Artificial Intelligence (AI) offer to Attribution Modelling?. AI expert, Dimitris, brought the hype back to the ground and looked at attribution modelling from the point of Artificial Intelligence: what can AI do, what can it not, and how does it do it.
Big data has given marketers an unprecedented view into the attitudes and behaviors of larger audiences than ever before. But as we become increasingly reliant on big-data analytics, we’re also basing our insights on the same data pool—and arriving at very similar ideas. It’s a race to the middle that can dilute brand perceptions and value.
For brands to stand out, big data isn’t enough. That’s where small data comes in.
In our latest white paper, we show how using small data—the tiny clues that can uncover consumers’ drivers and desires—can uncover consumer insights that can't be found through big data alone.
Read the white paper, and find out how small data can lead to breakthrough ideas that transform brands and brand experience.
The Pitch Process: Turning client briefs into great ideas, then selling themBeyond
As clients have more customers, stakeholders and channels than ever, briefs are getting more confusing; lacking focus, strategy and asking for the "moon on a stick". As the agency, it's getting harder to know where to focus with our ideas and strategy, then sell it effectively. This presentation was originally delivered at Miami Ad School's New York campus as part of the "Industry Heroes" lecture series.
Avoid Identity Theft Prevention and fraud with keepmyid.org. Comprehensive identity fraud protection is only Identity Theft Protection Service from former law enforcement.
Big Data Analytics: Discovering Latent Structure in Twitter; A Case Study in ...Rich Heimann
Big Social Data Analysis: Using location & Twitter to explore the tragic aftermath of the Sandy Hook Elementary School shooting.
The growth of social media over the last decade has revolutionized the way individuals interact and industries conduct business. Individuals produce data at an unprecedented rate by interacting, sharing, and consuming content through social media. However, analyzing this ever-growing pile of data is quite tricky and, if done erroneously, could lead to wrong inferences.
In this webinar you will gain, by example insights to mining social media data and exposing underlying latent structures relating to ideology and sentiment as well as space and time.
Can Privacy Exist with Machine Learning? Presentation from Gartner Data & Ana...Immuta
Originally shared at the Gartner Data & Analytics Summit 2018 in Frankfurt, this presentation looks at the conflicts between privacy and machine learning, including common concerns such as link attacks and profiling. The presentation also explores strategies that allow usage of personal information while protecting privacy, including concepts around consent and analytical context and techniques for implementing privacy by design – a cornerstone of General Data Protection Regulation (GDPR) compliance.
Originally shared at the Gartner Symposium/ITxpo 2018, this presentation looks at the conflicts between privacy and machine learning, including common concerns such as link attacks and profiling. The presentation also explores strategies that allow usage of personal information while protecting privacy, including concepts around consent and analytical context and techniques for implementing privacy by design – a cornerstone of General Data Protection Regulation (GDPR) compliance.
There’s zettabytes of data available. Big data can inform, but it can also mislead.
Have we learnt how to handle the data safely?
Have we managed to turn all that data into wisdom?
Sadly not yet and there are few guiding principles we all need to follow if we are to avoid damaging our reputation with customers.
How to communicate effectively in a cyber attackBen Overlander
Protecting your reputation in a cyber-attack is hard. This presentation outlines how to protect stakeholder trust, develop effective key messages and the role of social media.
Digital Transformation - Cultuur ConnectJo De Ridder
Digital transformation keynote given during a Cultuur Connect workshop in Belgium. The keynote was about the future of libraries and how to survive in a digital world. (brought by Jo De Ridder of Duval Union Consulting)
Data Alchemy, Mythology and the Quest for the Perpetual Data Machine. Gam Dias
Like ocean currents and trade winds, data, big and small is continuously circulating. It is being created, harvested and processed by Data Refineries that add value and provision it.
This presentation was delivered at the XLive industry conference on December 11th, 2017 to unveil and provide a teaser for the State of Live 2017 Report published by Intellitix (www.stateoflive.com).
The global live event industry continues to rapidly develop and seek ways to deliver better customer experiences. Intellitix is in the unique position of partnering and working with a broad spectrum of events around the globe. We are obsessed with trying to both elevate the attendees experience and empower the event producer with our platform.
Our aim in publishing the inaugural State of Live report is to develop a data-driven profile of the live event industry and its attendees. By comparing the event producer and the attendees perspectives, we sought to establish a benchmark for events to compare themselves against their peers, and to gain insight into the strategies that are generating ticket sales, increasing revenue, and driving innovation.
I am confident that we will see more exciting innovation driving the long-term health and prosperity of our industry in 2018. We are wholly committed to spearheading that innovation with our platform and are currently developing the next generation of solutions to delight attendees and deliver our event partners with the crucial business insights they need.
The 8 Best Examples Of Real-Time Data AnalyticsBernard Marr
Real-time analytics are already being used in a wide range of business applications, including cracking down on fake news and helping police make cities safer. Find out more amazing examples of how companies today are using streaming analytics in real life.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
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The Summit will consider the role of leadership within the technology domain. Amidst a backdrop of uncertainty and disruption, the conference will discuss how you can help your organisation navigate change, overcome problems and accelerate innovation.
The programme will feature insights from an impressive array of technologists, founders, researchers and transformation specialists; contextualising the biggest challenges facing the industry and sharing practical advice, guidance and best-practice on how you can maximise your impact within your team.
Now in its seventh year, the Summit has established itself as the largest annual leadership event for Scotland’s Technology community, and an invaluable forum for knowledge exchange, discussion and high-level networking.
Core themes:
Trends: Digitalisation, agility, disruption and hybrid teams
Evolution: The changing nature of technology as a discipline
Leadership: Strategy, empowerment, communication, motivation and empathy
Culture: Creating a culture of inclusion, innovation and exploration
Impact: Technology as a driver of growth, innovation and improvement
Data is the oil of the new millennia…considered a company’s most important asset by many. At the same time, in this age of digitalization, companies are more and more exposing their most important assets to cybercrime – the theft and misuse of data. In this session, you’ll learn the 7 major trends putting businesses at risk, the one big mistake most are making and how you can accurately measure risk and begin taking action, without breaking the bank.
You’re a CIO, CISO or DPO - and you’ve been woken up in the middle of the night because personal data held by your organization has been discovered for sale on the dark web. This disclosure puts the privacy of your customers at risk. What do you do next?
Join this session to learn about the impact of GDPR and go through a breach investigation and response scenario as it would be after GDPR comes into effect in May 2018. You’ll hear from Splunk’s Data Privacy Officer Elizabeth Davies and Splunk’s Security Ninja Matthias Maier.
What you will learn:
- What breach response will look like under the GDPR
- What tools and processes a data privacy officer will rely on in case of a breach
- What departments and entities will be involved beyond IT
- What activities are currently happening within organizations to prepare for the GDPR
- What the consequences of the breach could be
Watch the webinar: http://explore.splunk.com/GDPR_Webinar_EN
A Day in the Life of a GDPR Breach - September 2017: Germany Splunk
You’re a CIO, CISO or DPO - and you’ve been woken up in the middle of the night because personal data held by your organisation has been discovered for sale on the dark web. This disclosure puts the privacy of your customers at risk. What do you do next? Splunk's own Matthias Maier and Elizabeth Davies explore the future scenario.
What can Artificial Intelligence (AI) offer to Attribution Modelling? - Dimit...Mezzo Labs
Dimitris presented What can Artificial Intelligence (AI) offer to Attribution Modelling?. AI expert, Dimitris, brought the hype back to the ground and looked at attribution modelling from the point of Artificial Intelligence: what can AI do, what can it not, and how does it do it.
Big data has given marketers an unprecedented view into the attitudes and behaviors of larger audiences than ever before. But as we become increasingly reliant on big-data analytics, we’re also basing our insights on the same data pool—and arriving at very similar ideas. It’s a race to the middle that can dilute brand perceptions and value.
For brands to stand out, big data isn’t enough. That’s where small data comes in.
In our latest white paper, we show how using small data—the tiny clues that can uncover consumers’ drivers and desires—can uncover consumer insights that can't be found through big data alone.
Read the white paper, and find out how small data can lead to breakthrough ideas that transform brands and brand experience.
The Pitch Process: Turning client briefs into great ideas, then selling themBeyond
As clients have more customers, stakeholders and channels than ever, briefs are getting more confusing; lacking focus, strategy and asking for the "moon on a stick". As the agency, it's getting harder to know where to focus with our ideas and strategy, then sell it effectively. This presentation was originally delivered at Miami Ad School's New York campus as part of the "Industry Heroes" lecture series.
Avoid Identity Theft Prevention and fraud with keepmyid.org. Comprehensive identity fraud protection is only Identity Theft Protection Service from former law enforcement.
Big Data Analytics: Discovering Latent Structure in Twitter; A Case Study in ...Rich Heimann
Big Social Data Analysis: Using location & Twitter to explore the tragic aftermath of the Sandy Hook Elementary School shooting.
The growth of social media over the last decade has revolutionized the way individuals interact and industries conduct business. Individuals produce data at an unprecedented rate by interacting, sharing, and consuming content through social media. However, analyzing this ever-growing pile of data is quite tricky and, if done erroneously, could lead to wrong inferences.
In this webinar you will gain, by example insights to mining social media data and exposing underlying latent structures relating to ideology and sentiment as well as space and time.
Can Privacy Exist with Machine Learning? Presentation from Gartner Data & Ana...Immuta
Originally shared at the Gartner Data & Analytics Summit 2018 in Frankfurt, this presentation looks at the conflicts between privacy and machine learning, including common concerns such as link attacks and profiling. The presentation also explores strategies that allow usage of personal information while protecting privacy, including concepts around consent and analytical context and techniques for implementing privacy by design – a cornerstone of General Data Protection Regulation (GDPR) compliance.
Originally shared at the Gartner Symposium/ITxpo 2018, this presentation looks at the conflicts between privacy and machine learning, including common concerns such as link attacks and profiling. The presentation also explores strategies that allow usage of personal information while protecting privacy, including concepts around consent and analytical context and techniques for implementing privacy by design – a cornerstone of General Data Protection Regulation (GDPR) compliance.
There’s zettabytes of data available. Big data can inform, but it can also mislead.
Have we learnt how to handle the data safely?
Have we managed to turn all that data into wisdom?
Sadly not yet and there are few guiding principles we all need to follow if we are to avoid damaging our reputation with customers.
How to communicate effectively in a cyber attackBen Overlander
Protecting your reputation in a cyber-attack is hard. This presentation outlines how to protect stakeholder trust, develop effective key messages and the role of social media.
Digital Transformation - Cultuur ConnectJo De Ridder
Digital transformation keynote given during a Cultuur Connect workshop in Belgium. The keynote was about the future of libraries and how to survive in a digital world. (brought by Jo De Ridder of Duval Union Consulting)
Data Alchemy, Mythology and the Quest for the Perpetual Data Machine. Gam Dias
Like ocean currents and trade winds, data, big and small is continuously circulating. It is being created, harvested and processed by Data Refineries that add value and provision it.
This presentation was delivered at the XLive industry conference on December 11th, 2017 to unveil and provide a teaser for the State of Live 2017 Report published by Intellitix (www.stateoflive.com).
The global live event industry continues to rapidly develop and seek ways to deliver better customer experiences. Intellitix is in the unique position of partnering and working with a broad spectrum of events around the globe. We are obsessed with trying to both elevate the attendees experience and empower the event producer with our platform.
Our aim in publishing the inaugural State of Live report is to develop a data-driven profile of the live event industry and its attendees. By comparing the event producer and the attendees perspectives, we sought to establish a benchmark for events to compare themselves against their peers, and to gain insight into the strategies that are generating ticket sales, increasing revenue, and driving innovation.
I am confident that we will see more exciting innovation driving the long-term health and prosperity of our industry in 2018. We are wholly committed to spearheading that innovation with our platform and are currently developing the next generation of solutions to delight attendees and deliver our event partners with the crucial business insights they need.
The 8 Best Examples Of Real-Time Data AnalyticsBernard Marr
Real-time analytics are already being used in a wide range of business applications, including cracking down on fake news and helping police make cities safer. Find out more amazing examples of how companies today are using streaming analytics in real life.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
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