Netflix market analysis report
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Running Head INTEGRATIVE LEARNING PROJECTINTEGRATEIVE LEARNI.docx
Running Head: INTEGRATIVE LEARNING PROJECT
INTEGRATEIVE LEARNING PROJECT2
Integrative Learning Project: Netflix Valuation
Julie Mather
Liberty University
Understanding with the Client and Scope of Work
We at XYZ have established an understanding the ABC Company hereafter referred to as “the client” to include the nature purpose and objectives of the valuation agreement as is according to the USPAP. Any limitations or assumptions must be disclosed to the valuation analyst and included in the valuation report. We have established an understanding with the client and have there were no scope restrictions or limitations for analysis. In accordance with the Scope of Work Rule is USPAP, we must:
1. Identify the problem to be solved
2. Determine and perform the scope of work necessary to develop credible results
3. Disclose the scope of work in the report
The purpose of this report is to gain and understanding of Netflix, Incorporated by reviewing their financial statements as provided by management and work environment surrounding the business. Economic considerations have been made as well and the impact on Netflix, Inc. We considered all valuation approaches and selected the most applicable method to evaluate the financial position of the company. The evaluation is in the attached report.
· The History and Nature of the Business
· General Economic and Industry Outlook
· Book Value and Financial Position
· Approaches to Value
· Income Approach
· Discounted Cash Flow Method
· Cost of Capital
· Cost of Equity
· Cost of Debt
· Market Approach
· Reconciliation of Valuation Methods
· Conclusion of Value
· Appendix A – Assumptions and Limiting Conditions
· Appendix B – Valuation Representation/Certification
· Appendix C – Other Sources Consulted
· Appendix D – ExhibitsExecutive Summary
Purpose of Valuation
To assist ABC in determining the fair market value for internal and purchase planning purposes of a 100% equity interest in Netflix, Incorporated as of July 10, 2018.
Standard of Value
Fair market value
Premise of Value
Going concern
Conclusion
Based on our analysis as described in this valuation report, the estimated value as of July 10, 2018 of a 100% equity interest in Netflix, Incorporated on a marketable basis is $55.4 million.
Table of Contents
Understanding with the Client and Scope of Work2
Executive Summary3
The History and Nature of the Business5
Market Area and Customers5
Competition5
Management and Key Persons6
Stock and Stockholders6
General Economic and Industry Outlook6
Economic Indicators6
Historical Business Cycle7
Summary and Outlook7
Book Value and Financial Position8
Income Statement Analysis8
Balance Sheet Analysis9
Working Capital.9
Total Assets9
Interest-Bearing Debt.9
Total Liabilities9
Stockholder’s Equity9
Projections9
Approaches to Value10
Income Approach11
Present Value of Cash Flows11
Discounted Cash Flow Method11
Cost of Capital12
Cost of Equity13
Cost of Debt14
Market Approach15
Guideline Compani.
1Netflix NetflixAssignment 3.docx
1
Netflix
Netflix
Assignment 3
Table of Contents
Executive Summary……………………………………………………………………………….3
Section One: Prepare an e-Commerce in Action: The Business Model of the Company…......3-11
The Vision………………………………………………………………………………3-4
Business Model……………………………………………………………………………4
Financial Analysis………………………………………………………………………4-5
Strategic Analysis…………………………………………………………...…………5-11
Business Strategy………………………………………………………………..5-6
Competition……………………………………………………………………..6-8
Technology………………………………………….…………………………8-10
Social & Legal Challenges…………………………………………………...10-11
Section Two: The Positioning of the Company to the Challenges Ahead…………………...11-13
References……………………………………………………………………………………14-16
Appendix………………………………………………...……………………………………….17
Executive Summary
Throughout this paper, we will be moving forward and looking at what the future entails for the entertainment TV company, Netflix. We will start by looking at the company’s vision, their current and possible future business model, their finances, and their strategic business decisions. In order to better analyze their strategic business decisions, we have looked at relevant factors such as their business strategies, competition, technology, and social & legal challenges. Diving into all these external and internal factors will help Netflix better prepare for the challenges we expect them to face, which will be discussed in section two. By the end of this paper we hope the reader has a better grasp on how Netflix operates and plans to continue its successful online marketing to overcome challenges and stay relevant over the course of the next few years.
Section One: Prepare an e-Commerce in Action: The Business Model of the Company
The Vision
Netflix envisions that online streaming services will know what viewers want to watch, even before they themselves do by 2025 (“What Television,” 2014). Through the company’s personalization technology, viewers won’t have to spend so much time browsing through television channels and endless lists of shows on-demand (“What Television,” 2014). Instead, Netflix’s recommendation system will suggest one or two offerings that will fit with the viewers likes and interests of genres (“What Television,” 2014). In terms of variety of shows, Netflix releases niche media content that would be for small audiences. However, when Netflix’s personalization engine is perfected, it will become easier to discover these types of genres for the small audience (“What Television,” 2014). For production, Netflix sees a future for filmmakers to have the freedom to not be restricted to time and not have to tease viewers with a cliffhanger at each episode (“What Television,” 2014). Netflix envision continuous binge-worthy content that can go right into the next episode (“What Television,” 2014). In addition, Netflix believes that commercials will die, and advertisers will have to find new ways to deliver targeted advertisements (“What Television,” 2.
NETFLIX Business Analysis & Valuation
A comprehensive report evaluating Netflix, Inc. viability, stability, and profitability for future investment. The analysis provides an assessment of the firm's strategy, accounting, financial, prospective, and comes up with a buy/sell recommendation.
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Running Head INTEGRATIVE LEARNING PROJECTINTEGRATEIVE LEARNI.docx
Running Head: INTEGRATIVE LEARNING PROJECT
INTEGRATEIVE LEARNING PROJECT2
Integrative Learning Project: Netflix Valuation
Julie Mather
Liberty University
Understanding with the Client and Scope of Work
We at XYZ have established an understanding the ABC Company hereafter referred to as “the client” to include the nature purpose and objectives of the valuation agreement as is according to the USPAP. Any limitations or assumptions must be disclosed to the valuation analyst and included in the valuation report. We have established an understanding with the client and have there were no scope restrictions or limitations for analysis. In accordance with the Scope of Work Rule is USPAP, we must:
1. Identify the problem to be solved
2. Determine and perform the scope of work necessary to develop credible results
3. Disclose the scope of work in the report
The purpose of this report is to gain and understanding of Netflix, Incorporated by reviewing their financial statements as provided by management and work environment surrounding the business. Economic considerations have been made as well and the impact on Netflix, Inc. We considered all valuation approaches and selected the most applicable method to evaluate the financial position of the company. The evaluation is in the attached report.
· The History and Nature of the Business
· General Economic and Industry Outlook
· Book Value and Financial Position
· Approaches to Value
· Income Approach
· Discounted Cash Flow Method
· Cost of Capital
· Cost of Equity
· Cost of Debt
· Market Approach
· Reconciliation of Valuation Methods
· Conclusion of Value
· Appendix A – Assumptions and Limiting Conditions
· Appendix B – Valuation Representation/Certification
· Appendix C – Other Sources Consulted
· Appendix D – ExhibitsExecutive Summary
Purpose of Valuation
To assist ABC in determining the fair market value for internal and purchase planning purposes of a 100% equity interest in Netflix, Incorporated as of July 10, 2018.
Standard of Value
Fair market value
Premise of Value
Going concern
Conclusion
Based on our analysis as described in this valuation report, the estimated value as of July 10, 2018 of a 100% equity interest in Netflix, Incorporated on a marketable basis is $55.4 million.
Table of Contents
Understanding with the Client and Scope of Work2
Executive Summary3
The History and Nature of the Business5
Market Area and Customers5
Competition5
Management and Key Persons6
Stock and Stockholders6
General Economic and Industry Outlook6
Economic Indicators6
Historical Business Cycle7
Summary and Outlook7
Book Value and Financial Position8
Income Statement Analysis8
Balance Sheet Analysis9
Working Capital.9
Total Assets9
Interest-Bearing Debt.9
Total Liabilities9
Stockholder’s Equity9
Projections9
Approaches to Value10
Income Approach11
Present Value of Cash Flows11
Discounted Cash Flow Method11
Cost of Capital12
Cost of Equity13
Cost of Debt14
Market Approach15
Guideline Compani.
1Netflix NetflixAssignment 3.docx
1
Netflix
Netflix
Assignment 3
Table of Contents
Executive Summary……………………………………………………………………………….3
Section One: Prepare an e-Commerce in Action: The Business Model of the Company…......3-11
The Vision………………………………………………………………………………3-4
Business Model……………………………………………………………………………4
Financial Analysis………………………………………………………………………4-5
Strategic Analysis…………………………………………………………...…………5-11
Business Strategy………………………………………………………………..5-6
Competition……………………………………………………………………..6-8
Technology………………………………………….…………………………8-10
Social & Legal Challenges…………………………………………………...10-11
Section Two: The Positioning of the Company to the Challenges Ahead…………………...11-13
References……………………………………………………………………………………14-16
Appendix………………………………………………...……………………………………….17
Executive Summary
Throughout this paper, we will be moving forward and looking at what the future entails for the entertainment TV company, Netflix. We will start by looking at the company’s vision, their current and possible future business model, their finances, and their strategic business decisions. In order to better analyze their strategic business decisions, we have looked at relevant factors such as their business strategies, competition, technology, and social & legal challenges. Diving into all these external and internal factors will help Netflix better prepare for the challenges we expect them to face, which will be discussed in section two. By the end of this paper we hope the reader has a better grasp on how Netflix operates and plans to continue its successful online marketing to overcome challenges and stay relevant over the course of the next few years.
Section One: Prepare an e-Commerce in Action: The Business Model of the Company
The Vision
Netflix envisions that online streaming services will know what viewers want to watch, even before they themselves do by 2025 (“What Television,” 2014). Through the company’s personalization technology, viewers won’t have to spend so much time browsing through television channels and endless lists of shows on-demand (“What Television,” 2014). Instead, Netflix’s recommendation system will suggest one or two offerings that will fit with the viewers likes and interests of genres (“What Television,” 2014). In terms of variety of shows, Netflix releases niche media content that would be for small audiences. However, when Netflix’s personalization engine is perfected, it will become easier to discover these types of genres for the small audience (“What Television,” 2014). For production, Netflix sees a future for filmmakers to have the freedom to not be restricted to time and not have to tease viewers with a cliffhanger at each episode (“What Television,” 2014). Netflix envision continuous binge-worthy content that can go right into the next episode (“What Television,” 2014). In addition, Netflix believes that commercials will die, and advertisers will have to find new ways to deliver targeted advertisements (“What Television,” 2.
NETFLIX Business Analysis & Valuation
A comprehensive report evaluating Netflix, Inc. viability, stability, and profitability for future investment. The analysis provides an assessment of the firm's strategy, accounting, financial, prospective, and comes up with a buy/sell recommendation.
Netflix is glowing. We had a beautiful Q4,” the company preen.docx
Netflix is glowing. “We had a beautiful Q4,” the company preened in its letter to
shareholders. It isn’t wrong.
The streaming service reported earnings per share of 41 cents, up from 15 cents a year ago, and
revenue of $3.29 billion, slightly beating analysts’ estimates of $3.28 billion. Most impressively,
it added 8.3 million subscribers globally—the highest in the company’s history—even as it
raised its subscription price to $11 a month. That is an 18% year-over-year increase, exceeding
the company’s own forecast of 6.3 million subscribers. Shares shot up 9% in after hours trading.
Legacy media, says Rich Greenfield of BTIG Research, should “be afraid, be very afraid.” With
hit content like “Stranger Things” and “The Crown,” Netflix has created a virtuous cycle:
Subscribers keep joining at higher price points, allowing the company to spend more on
content, which in turn allows them to draw in and retain more subscribers.
Of the over 8 million new subscribers, 6.36 million came from international markets. They have
finally made Netflix’s global segments profitable, delivering earnings of $227 million in 2017.
With an eye on competition, the company is accelerating its investments for 2018. It will raise
marketing spending to $2 billion and spend $7.5 billion to $8 billion on new content, including
30 international original series in places like Poland, India, and Japan.
DOW JONES, A NEWS CORP COMPANY
Stoxx 600 369.07 -0.49% ▼ Nikkei 21319.55 0.13% ▲ U.S. 10 Yr 1/32 Yield 2.776% ▲ Crude Oil 63.26 -0.39% ▼ Euro 1.2264 -0.06% ▼ DJIA
MARKETS HEARD ON THE STREET
Netflix Says Catch Me if You Can
Of the over 8 million new subscribers in its latest quarter, 6.36 million came from international markets
|
Netflix added 8.3 million global subscribers in its latest period. PHOTO: MIKE BLAKE/REUTERS
Jan. 22, 2018 7:26 p.m. ET
By Elizabeth Winkler
NFLX 1.21% ▲
http://quotes.wsj.com/NFLX
http://quotes.wsj.com/index/XX/SXXP
http://quotes.wsj.com/index/JP/NIK
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http://quotes.wsj.com/NFLX?mod=chiclets
“This is a land grab opportunity,” says Mr. Greenfield. “They see Disney , Apple , Amazon
coming, and they’re trying to extend their lead as far as possible before the competition gets
going.”
Netflix is slated to have a long lead indeed. Disney, which hopes to break into international
markets with its acquisition of assets from 21st Century Fox , will find that Netflix has already
beaten them there. It also plans to launch its own Disney-branded streaming service. Yet this
likely won’t happen before late 2019. Meanwhile, Hulu, in which Disney will have a 60% stake
after the Fox deal, has added far fewer subscribers than Netflix even though it maintains a
lower price.
Hit shows from HBO and Amazon will dr.
Netflix is glowing. We had a beautiful Q4,” the company preen.docx
Netflix is glowing. “We had a beautiful Q4,” the company preened in its letter to
shareholders. It isn’t wrong.
The streaming service reported earnings per share of 41 cents, up from 15 cents a year ago, and
revenue of $3.29 billion, slightly beating analysts’ estimates of $3.28 billion. Most impressively,
it added 8.3 million subscribers globally—the highest in the company’s history—even as it
raised its subscription price to $11 a month. That is an 18% year-over-year increase, exceeding
the company’s own forecast of 6.3 million subscribers. Shares shot up 9% in after hours trading.
Legacy media, says Rich Greenfield of BTIG Research, should “be afraid, be very afraid.” With
hit content like “Stranger Things” and “The Crown,” Netflix has created a virtuous cycle:
Subscribers keep joining at higher price points, allowing the company to spend more on
content, which in turn allows them to draw in and retain more subscribers.
Of the over 8 million new subscribers, 6.36 million came from international markets. They have
finally made Netflix’s global segments profitable, delivering earnings of $227 million in 2017.
With an eye on competition, the company is accelerating its investments for 2018. It will raise
marketing spending to $2 billion and spend $7.5 billion to $8 billion on new content, including
30 international original series in places like Poland, India, and Japan.
DOW JONES, A NEWS CORP COMPANY
Stoxx 600 369.07 -0.49% ▼ Nikkei 21319.55 0.13% ▲ U.S. 10 Yr 1/32 Yield 2.776% ▲ Crude Oil 63.26 -0.39% ▼ Euro 1.2264 -0.06% ▼ DJIA
MARKETS HEARD ON THE STREET
Netflix Says Catch Me if You Can
Of the over 8 million new subscribers in its latest quarter, 6.36 million came from international markets
|
Netflix added 8.3 million global subscribers in its latest period. PHOTO: MIKE BLAKE/REUTERS
Jan. 22, 2018 7:26 p.m. ET
By Elizabeth Winkler
NFLX 1.21% ▲
http://quotes.wsj.com/NFLX
http://quotes.wsj.com/index/XX/SXXP
http://quotes.wsj.com/index/JP/NIK
http://quotes.wsj.com/bond/BX/TMUBMUSD10Y
http://quotes.wsj.com/futures/Crude%20Oil%20-%20Electronic
http://quotes.wsj.com/fx/EURUSD
http://quotes.wsj.com/index/DJIA
https://www.wsj.com/news/markets
https://www.wsj.com/news/heard-on-the-street
http://quotes.wsj.com/NFLX?mod=chiclets
“This is a land grab opportunity,” says Mr. Greenfield. “They see Disney , Apple , Amazon
coming, and they’re trying to extend their lead as far as possible before the competition gets
going.”
Netflix is slated to have a long lead indeed. Disney, which hopes to break into international
markets with its acquisition of assets from 21st Century Fox , will find that Netflix has already
beaten them there. It also plans to launch its own Disney-branded streaming service. Yet this
likely won’t happen before late 2019. Meanwhile, Hulu, in which Disney will have a 60% stake
after the Fox deal, has added far fewer subscribers than Netflix even though it maintains a
lower price.
Hit shows from HBO and Amazon will dr.
Netflix Inc
Netflix Inc. Marketing, Strategy & Planning
This report examines Netflix Inc.'s marketing, strategy and planning from the perspective of a marketing manager. Investigating marketing findings is outlined, relevant strategies aligned for competitive advantages in planning the firm's operation for market entry in the UK.
Running head SWOT ANALYSIS OF PUBLICLY HELD COMPANY NETFLIX .docx
Running head: SWOT ANALYSIS OF PUBLICLY HELD COMPANY: NETFLIX 1
SWOT ANALYSIS OF PUBLICLY HELD COMPANY: NETFLIX 2
SWOT Analysis of Publicly Held Company: Netflix
Abstract
Netflix is a company that is credited with disrupting the market for video rentals, cable television and now television and film production with it streaming services. Customers were tired of the high prices of cable television and video rental late fees. They found the streamlined and efficient approach, which allows for unlimited viewing of movies and shows in its inventory for one low price, extremely attractive. The company was founded in 1997, and it became a publicly traded company in 2002. In that time it ha become a global presence and market leader. The strategic focus of Netflix was to break down a business model for entertainment that was bloated, expensive and did not result in unlimited options. The company today is no longer the disruptor, but the one that needs to be concerned with innovators, copycat competitions and the next new business model. This paper provides an analysis of the strengths, weaknesses, opportunities and threats facing the company.
SWOT Analysis of Publicly Held Company: Netflix
Netflix is a company that is credited with disrupting the market for video rentals, cable television and now television and film production with it streaming services. Customers were tired of the high prices of cable television and video rental late fees. They found the streamlined and efficient approach, which allows for unlimited viewing of movies and shows in its inventory for one low price, extremely attractive. The company was founded in 1997, and it became a publicly traded company in 2002 (Burroughs, 2018). In that time it ha become a global presence and market leader.
Strengths
Netflix has so many strengths, and these were displayed when the company took down the entire video rental industry, including the enormous Blockbuster Video chain, with its simple use of technology to make watching content more convenient. Specifically the strengths of Netflix have been horizontal growth, vertical growth, innovation and cultural relevance. The strength of Netflix is its horizontal expansion, resulting in wide distribution which includes nearly 200 countries, almost 100 million subscribers and revenues of $7 billion per year (Dias & Navarro, 2018). Vertical growth, by getting deeper into content production, is a defining feature of the brand, and it was initially wildly successful. Netflix is also considered a leader in a cutting edge and innovative area of data science, which is used in its recommender systems (Walker, Jeffery, So, Sriram, Nathanson, Ferreira, & Merkley, 2017). Netflix use became iconic in Western culture, particularly because it facilities binge watching of an entire season or series at once, and this has become a cultural reference point (Jenner, 2018).
Weaknesses
The weaknes.
Netflix marketing plan
It's a complete marketing plan with background and history, situation analysis, marketing strategies and implementation
FinancialNetflix Example Response 1.docxResponse to Case 0 Net.docx
Financial/Netflix Example Response 1.docxResponse to Case 0: Netflix
In an attempt to become the market leader and the biggest player out there and to solidify its position as an internet provider of movies and television shows for both kids and adults, Netflix has made a lot of spectacular moves. However, one that has been questioned is its move into producing its own original shows. Original shows is expensive and Netflix has to pay for it up front. So why did Netflix go into it and was it a good idea? Netflix has plenty of subscribers and they could save a lot of money. Original content is definitely a way for Netflix to strengthen its business model.
One of the first things to consider is Netflix business model. Netflix has customers, products, operations, financials, competitors, and partners in its business model. All are really important to its business model. The originals allow it to make new partners with movie producers instead of using movie studios to buy movies. This should save it 30% to 50% which would improve its financials. Its going to change its operations and its competitors won’t like it. Also, its product would increase.
Netflix is an amazing company that has tons of movies and shows that customers love, and one of my favorites that is an original production is Orange Is the New Black. Because it has so many shows, Netflix has millions of subscribers and these subscribers pay $8.99 for a basic subscription, $12.99 for a standard subscription and $15.99 for a premium subscription. The prices were raised at the beginning of 2019. All of this has made it possible for Netflix to make 15,794,341 thousand dollars in 2018. Because it makes so much money, Netflix should be able to figure out how to make a positive profit instead of a negative one. Original content should help it be able to turn its fortunes around. Many of the original productions are really good shows. This should attract new customers and help it grow its subscriber base. Netflix is probably really good at making new movies because it knows so much about its customers. Netflix is able to track a lot of information about people, which helps it know what people like. This can help Netflix find good shows and movies to produce. This probably why its original products are so good.
Also, one of the things to think about is how Netflix competes with other companies. Amazon and Hulu all have streaming services. Others will soon follow and Apple is one of them. Netflix wants to have something that the others don’t, so it is important for Netflix to make new shows that they own. It helps that Netflix has a great CEO. Reed Hastings has made a great company culture that can be tough at times but really drives good results. This is important to have in the movie industry where people may not work hard. Its culture can help it make sure movies are made correctly or so that people will like them. Also, Netflix will be able to make movies for less money due to the fact that.
Apex Capital, LLC - Why Netflix Will Be The Next $100 Billion Internet Company
Why Netflix Will Be The Next $100 Billion Internet Company
Case Teaching Note 05 - Competition in the Movie Rental Industry i.docx
Case Teaching Note 05 - Competition in the Movie Rental Industry in 2008: Netflix & Block¬buster Battle for Market Leadership
Teaching Outline and Analysis
1. How strong are the competitive forces in the movie rental marketplace? Do a five-forces analysis to support your answer.
Below is a representative five-forces model of competition in the movie rental industry:
Rivalry among companies competing in movie rentals—
Threat of entry
Competition from substitutes—
The bargaining power and leverage of suppliers—
The bargaining power and leverage of people renting DVDs—
Conclusions concerning the overall strength of competitive forces:
2. What forces are driving change in the movie rental industry? Are these driving forces likely to have a favorable or unfavorable impact on competitive intensity and future industry profitability?
Conclusions:
.
3. What does your strategic group map of this industry look like? Is Netflix well-positioned? Why or why not?
Figure 1 A Representative Strategic Group Map of the Movie Rental Industry
4. What key factors will determine a company’s success in the movie rental industry in the next 3-5 years?
5. What is Netflix’s strategy? Which of the five generic competitive strategies discussed in Chapter 5 most closely fit the competitive approach that Netflix is taking? What type of competitive advantage is Netflix trying to achieve?
Netflix’s Competitive Advantage
6. What does a SWOT analysis of Netflix reveal about the overall attractiveness of its situation?
Netflix’s Resource Strengths and Competitive Assets
Netflix’s Resource Weaknesses and Competitive Liabilities
Netflix’s External Market Opportunities
External Threats to Netflix’s Future Profitability
Conclusions concerning Netflix’s situation.
7. What is your appraisal of Netflix’s operating and financial performance based on the data in case Exhibits 2, 3, and 4? What positives and negatives do you see in Netflix’s performance? Use the financial ratios in Table 4.1 of Chapter 4 as a guide in doing the calculations needed to arrive at an analysis-based answer to your assessment of Netflix’s recent financial performance.
Netflix’s profit margins have changed as follows:
2000
2002
2004
2005
2006
2007
Gross profit margin
(gross profit as a % of revenues)
Operating profit margin
(operating income as a % of revenues)
Net profit margin
(net income as a % of revenues)
Calculated from information in case Exhibit 3.
The following table shows assorted expense ratios for Netflix:
2000
2002
2004
2005
2006
2007
Subscription costs as a
% of subscription revenues
Fulfillment costs as a % of total revenues
Technology and development costs
as a % of total revenues
Marketing costs as a % of total revenues
General and admin costs
as a % of total revenues
Calculated from information in case Exhibit 3.
Positives (or strengths) in Netflix’s opera ...
91Netflix in ChinaWeek 2 and 3JOANA OLIVEIRA VER.docx
9
1
Netflix in China
Week 2 and 3
JOANA OLIVEIRA VERONEZI
SOUTHERN STATES UNIVERSITY
BU536: GLOBAL STRATEGY AND MANAGEMENT
DR. KIM, RACHEL
04/28/2019
Political, Economic and Legal Environment of China
China is a communist country with twenty-two regions, being five independent regions, four municipal cities and two specials regions Hong Kong and Macau. (Statista, 2019). The main language is Mandarin, and it is the largest population in the world being about 1.4 billion in 2019.
The large population situation is a topic that was always discussed since 1970’s where they created the country’s family planning policy restricting families to have more than one child. This plan made “China’s population growth rate decreased to 0.51% in 2015. And for the demographic not to change that much, the one children policy was relaxed in 2016, allowing families to have two children.”. (Statista, 2019). As the years past by, the age distribution in China from 2007 to 2017 has been shifting to older age during the past decade. See graph below from Statista:
Also, because of the birth control in China, the population growth in China have decreased over the past decade with an annual population growth of below 0.5%, as the graphic below demonstrate, and its ranked the lowest worldwide. (Statista, 2019)
China was the second largest economy in terms of GDP, around U$ 10.93 trillion by 2015. And the GDP per capita was around U$7,999 which was 14% of the GDP per capita of the U.S.A in 2015. China is very economically strong on the industrial sector. “Its high productivity, low cost labor and relatively good infrastructure have made China a global leader in manufacturing”. (Statista, 2019).
China enter on the WTO (world trade organization) in 2001 and it had a trading power with a surplus of $ 593 billion dollars in 2015. (Statista, 2019). It was considered the primary trade partner of many countries in the whole world. And as Statista (2019) shows in their research, “China wants to reduce reliance on merchandise exports and focus on domestic’s consumption of its manufactured goods and facing the lack of demands on the global market.”.
“China is the biggest producers and consumers of agricultural goods in the world but is lacking cultivable lands because of the country size. And those agricultural lands are transforming into industrial land. The fast industrialization and urbanization of China made the country the largest producer of CO2 in the world. And this turn out to be a challenge for China’s government to balance its economic development and environment maintenance.” (Statista, 2019)
The Legal process of China is very different from other countries. In other countries there are common law and civil law. In China, it can be considered a mix of those two. Nowadays, changes are going to happen in the Legal department of China, but how still works is that basically law are discussed based on what Kings have said.
As for t.
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20240425_ TJ Communications Credentials_compressed.pdf
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
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Netflix is glowing. We had a beautiful Q4,” the company preen.docx
Netflix is glowing. “We had a beautiful Q4,” the company preened in its letter to
shareholders. It isn’t wrong.
The streaming service reported earnings per share of 41 cents, up from 15 cents a year ago, and
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it added 8.3 million subscribers globally—the highest in the company’s history—even as it
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Legacy media, says Rich Greenfield of BTIG Research, should “be afraid, be very afraid.” With
hit content like “Stranger Things” and “The Crown,” Netflix has created a virtuous cycle:
Subscribers keep joining at higher price points, allowing the company to spend more on
content, which in turn allows them to draw in and retain more subscribers.
Of the over 8 million new subscribers, 6.36 million came from international markets. They have
finally made Netflix’s global segments profitable, delivering earnings of $227 million in 2017.
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Of the over 8 million new subscribers in its latest quarter, 6.36 million came from international markets
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Netflix added 8.3 million global subscribers in its latest period. PHOTO: MIKE BLAKE/REUTERS
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“This is a land grab opportunity,” says Mr. Greenfield. “They see Disney , Apple , Amazon
coming, and they’re trying to extend their lead as far as possible before the competition gets
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Netflix is slated to have a long lead indeed. Disney, which hopes to break into international
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“This is a land grab opportunity,” says Mr. Greenfield. “They see Disney , Apple , Amazon
coming, and they’re trying to extend their lead as far as possible before the competition gets
going.”
Netflix is slated to have a long lead indeed. Disney, which hopes to break into international
markets with its acquisition of assets from 21st Century Fox , will find that Netflix has already
beaten them there. It also plans to launch its own Disney-branded streaming service. Yet this
likely won’t happen before late 2019. Meanwhile, Hulu, in which Disney will have a 60% stake
after the Fox deal, has added far fewer subscribers than Netflix even though it maintains a
lower price.
Hit shows from HBO and Amazon will dr.
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Running head SWOT ANALYSIS OF PUBLICLY HELD COMPANY NETFLIX .docx
Running head: SWOT ANALYSIS OF PUBLICLY HELD COMPANY: NETFLIX 1
SWOT ANALYSIS OF PUBLICLY HELD COMPANY: NETFLIX 2
SWOT Analysis of Publicly Held Company: Netflix
Abstract
Netflix is a company that is credited with disrupting the market for video rentals, cable television and now television and film production with it streaming services. Customers were tired of the high prices of cable television and video rental late fees. They found the streamlined and efficient approach, which allows for unlimited viewing of movies and shows in its inventory for one low price, extremely attractive. The company was founded in 1997, and it became a publicly traded company in 2002. In that time it ha become a global presence and market leader. The strategic focus of Netflix was to break down a business model for entertainment that was bloated, expensive and did not result in unlimited options. The company today is no longer the disruptor, but the one that needs to be concerned with innovators, copycat competitions and the next new business model. This paper provides an analysis of the strengths, weaknesses, opportunities and threats facing the company.
SWOT Analysis of Publicly Held Company: Netflix
Netflix is a company that is credited with disrupting the market for video rentals, cable television and now television and film production with it streaming services. Customers were tired of the high prices of cable television and video rental late fees. They found the streamlined and efficient approach, which allows for unlimited viewing of movies and shows in its inventory for one low price, extremely attractive. The company was founded in 1997, and it became a publicly traded company in 2002 (Burroughs, 2018). In that time it ha become a global presence and market leader.
Strengths
Netflix has so many strengths, and these were displayed when the company took down the entire video rental industry, including the enormous Blockbuster Video chain, with its simple use of technology to make watching content more convenient. Specifically the strengths of Netflix have been horizontal growth, vertical growth, innovation and cultural relevance. The strength of Netflix is its horizontal expansion, resulting in wide distribution which includes nearly 200 countries, almost 100 million subscribers and revenues of $7 billion per year (Dias & Navarro, 2018). Vertical growth, by getting deeper into content production, is a defining feature of the brand, and it was initially wildly successful. Netflix is also considered a leader in a cutting edge and innovative area of data science, which is used in its recommender systems (Walker, Jeffery, So, Sriram, Nathanson, Ferreira, & Merkley, 2017). Netflix use became iconic in Western culture, particularly because it facilities binge watching of an entire season or series at once, and this has become a cultural reference point (Jenner, 2018).
Weaknesses
The weaknes.
Netflix marketing plan
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FinancialNetflix Example Response 1.docxResponse to Case 0 Net.docx
Financial/Netflix Example Response 1.docxResponse to Case 0: Netflix
In an attempt to become the market leader and the biggest player out there and to solidify its position as an internet provider of movies and television shows for both kids and adults, Netflix has made a lot of spectacular moves. However, one that has been questioned is its move into producing its own original shows. Original shows is expensive and Netflix has to pay for it up front. So why did Netflix go into it and was it a good idea? Netflix has plenty of subscribers and they could save a lot of money. Original content is definitely a way for Netflix to strengthen its business model.
One of the first things to consider is Netflix business model. Netflix has customers, products, operations, financials, competitors, and partners in its business model. All are really important to its business model. The originals allow it to make new partners with movie producers instead of using movie studios to buy movies. This should save it 30% to 50% which would improve its financials. Its going to change its operations and its competitors won’t like it. Also, its product would increase.
Netflix is an amazing company that has tons of movies and shows that customers love, and one of my favorites that is an original production is Orange Is the New Black. Because it has so many shows, Netflix has millions of subscribers and these subscribers pay $8.99 for a basic subscription, $12.99 for a standard subscription and $15.99 for a premium subscription. The prices were raised at the beginning of 2019. All of this has made it possible for Netflix to make 15,794,341 thousand dollars in 2018. Because it makes so much money, Netflix should be able to figure out how to make a positive profit instead of a negative one. Original content should help it be able to turn its fortunes around. Many of the original productions are really good shows. This should attract new customers and help it grow its subscriber base. Netflix is probably really good at making new movies because it knows so much about its customers. Netflix is able to track a lot of information about people, which helps it know what people like. This can help Netflix find good shows and movies to produce. This probably why its original products are so good.
Also, one of the things to think about is how Netflix competes with other companies. Amazon and Hulu all have streaming services. Others will soon follow and Apple is one of them. Netflix wants to have something that the others don’t, so it is important for Netflix to make new shows that they own. It helps that Netflix has a great CEO. Reed Hastings has made a great company culture that can be tough at times but really drives good results. This is important to have in the movie industry where people may not work hard. Its culture can help it make sure movies are made correctly or so that people will like them. Also, Netflix will be able to make movies for less money due to the fact that.
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Case Teaching Note 05 - Competition in the Movie Rental Industry i.docx
Case Teaching Note 05 - Competition in the Movie Rental Industry in 2008: Netflix & Block¬buster Battle for Market Leadership
Teaching Outline and Analysis
1. How strong are the competitive forces in the movie rental marketplace? Do a five-forces analysis to support your answer.
Below is a representative five-forces model of competition in the movie rental industry:
Rivalry among companies competing in movie rentals—
Threat of entry
Competition from substitutes—
The bargaining power and leverage of suppliers—
The bargaining power and leverage of people renting DVDs—
Conclusions concerning the overall strength of competitive forces:
2. What forces are driving change in the movie rental industry? Are these driving forces likely to have a favorable or unfavorable impact on competitive intensity and future industry profitability?
Conclusions:
.
3. What does your strategic group map of this industry look like? Is Netflix well-positioned? Why or why not?
Figure 1 A Representative Strategic Group Map of the Movie Rental Industry
4. What key factors will determine a company’s success in the movie rental industry in the next 3-5 years?
5. What is Netflix’s strategy? Which of the five generic competitive strategies discussed in Chapter 5 most closely fit the competitive approach that Netflix is taking? What type of competitive advantage is Netflix trying to achieve?
Netflix’s Competitive Advantage
6. What does a SWOT analysis of Netflix reveal about the overall attractiveness of its situation?
Netflix’s Resource Strengths and Competitive Assets
Netflix’s Resource Weaknesses and Competitive Liabilities
Netflix’s External Market Opportunities
External Threats to Netflix’s Future Profitability
Conclusions concerning Netflix’s situation.
7. What is your appraisal of Netflix’s operating and financial performance based on the data in case Exhibits 2, 3, and 4? What positives and negatives do you see in Netflix’s performance? Use the financial ratios in Table 4.1 of Chapter 4 as a guide in doing the calculations needed to arrive at an analysis-based answer to your assessment of Netflix’s recent financial performance.
Netflix’s profit margins have changed as follows:
2000
2002
2004
2005
2006
2007
Gross profit margin
(gross profit as a % of revenues)
Operating profit margin
(operating income as a % of revenues)
Net profit margin
(net income as a % of revenues)
Calculated from information in case Exhibit 3.
The following table shows assorted expense ratios for Netflix:
2000
2002
2004
2005
2006
2007
Subscription costs as a
% of subscription revenues
Fulfillment costs as a % of total revenues
Technology and development costs
as a % of total revenues
Marketing costs as a % of total revenues
General and admin costs
as a % of total revenues
Calculated from information in case Exhibit 3.
Positives (or strengths) in Netflix’s opera ...
91Netflix in ChinaWeek 2 and 3JOANA OLIVEIRA VER.docx
9
1
Netflix in China
Week 2 and 3
JOANA OLIVEIRA VERONEZI
SOUTHERN STATES UNIVERSITY
BU536: GLOBAL STRATEGY AND MANAGEMENT
DR. KIM, RACHEL
04/28/2019
Political, Economic and Legal Environment of China
China is a communist country with twenty-two regions, being five independent regions, four municipal cities and two specials regions Hong Kong and Macau. (Statista, 2019). The main language is Mandarin, and it is the largest population in the world being about 1.4 billion in 2019.
The large population situation is a topic that was always discussed since 1970’s where they created the country’s family planning policy restricting families to have more than one child. This plan made “China’s population growth rate decreased to 0.51% in 2015. And for the demographic not to change that much, the one children policy was relaxed in 2016, allowing families to have two children.”. (Statista, 2019). As the years past by, the age distribution in China from 2007 to 2017 has been shifting to older age during the past decade. See graph below from Statista:
Also, because of the birth control in China, the population growth in China have decreased over the past decade with an annual population growth of below 0.5%, as the graphic below demonstrate, and its ranked the lowest worldwide. (Statista, 2019)
China was the second largest economy in terms of GDP, around U$ 10.93 trillion by 2015. And the GDP per capita was around U$7,999 which was 14% of the GDP per capita of the U.S.A in 2015. China is very economically strong on the industrial sector. “Its high productivity, low cost labor and relatively good infrastructure have made China a global leader in manufacturing”. (Statista, 2019).
China enter on the WTO (world trade organization) in 2001 and it had a trading power with a surplus of $ 593 billion dollars in 2015. (Statista, 2019). It was considered the primary trade partner of many countries in the whole world. And as Statista (2019) shows in their research, “China wants to reduce reliance on merchandise exports and focus on domestic’s consumption of its manufactured goods and facing the lack of demands on the global market.”.
“China is the biggest producers and consumers of agricultural goods in the world but is lacking cultivable lands because of the country size. And those agricultural lands are transforming into industrial land. The fast industrialization and urbanization of China made the country the largest producer of CO2 in the world. And this turn out to be a challenge for China’s government to balance its economic development and environment maintenance.” (Statista, 2019)
The Legal process of China is very different from other countries. In other countries there are common law and civil law. In China, it can be considered a mix of those two. Nowadays, changes are going to happen in the Legal department of China, but how still works is that basically law are discussed based on what Kings have said.
As for t.
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20240425_ TJ Communications Credentials_compressed.pdf
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⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
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A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
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Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
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Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
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Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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Netflix market analysis report
- 1. Page 1 A Market Analysis for (Netflix, Inc.) (Ryan O’Toole) Full Sail University Project & Portfolio II: Business and Marketing (September 1st, 2019)
- 2. Page 2 EXECUTIVE SUMMARY This report aims to inform about the current findings of Netflix, Inc. It further looks to suggest methods to reform current issues that Netflix faces. There is a basic overview of Netflix’s financials, history, and current value to the market today. Recommendations to remedy high debt-to-asset ratio are included detailing a 5-year plan. Lowering this ratio will in turn directly increase overall Net profits, making the company more profitable.
- 3. Page 3 OBJECTIVE Suggest solutions that will assist in the decrease of Netflix’s debt-to-asset ratio and in turn become a more profitable company? RESEARCH METHODOLOGY The information in this report has been procured through peer-reviewed online databases as well as internet sources. Information sourced directly from Netflix’s financial statements are internal and quantitative. Information in this report has been gathered over the course of the month of August and is current as of June 30th, 2019 (Netflix Financial Statements, 2019). Internal information regarding demographics and usage rates are inconclusive due to bias opinions not straight from Netflix. RESEARCH AND KEY FINDINGS Since 1997, Netflix has been innovating the way Movie and Television viewers consume content. Leading the world with 151 Million subscriptions in 190 countries. The main focus is on flat-fee, commercial free, Movie and TV Show entertainment (Netflix About & Timeline). 3
- 4. Page 4 segments make up the Revenue stream for Netflix. Domestic streaming, international streaming, and domestic DVD. As of June 30th, 2019 Netflix, has increased its revenue to $9.44B. Out of the 3 segments the most profitable is international streaming which has increased to $4.91B in revenue (Segment Information, 2019). etflix, Inc. was founded in 1997 by Marc Randolph and Reed Hastings as an online movie rental. 2007 brought along streaming services allowing instant access on personal computers. From there Netflix has grown into producing Oscar winning original content (Netflix About & Timeline). Founder Reed Hastings owns 2.48% of the company and is still working as CEO. In 2002, Netflix became public and Marc Randolph decided to cash out and is no longer a part of the company (Yu, J. 2019). Financial information gathered from the most recent financial statements released by Netflix on June 30th, 2019 has proven to be valuable in generating this report. From a stock
- 5. Page 5 market standpoint, everything looks good and it would be a smart investment to make a return over time. Taking a deep dive into the rest of the financials, it is revealed that some concern is warranted. The year-over-year and debt-to-ratio is not where it should be to gain confidence in investors. CONCLUSIONS Netflix, Inc. has been leading the way Movies and TV Shows are consumed since 1997. Giving access to a large Movie library they started out sending DVDs to members for at home viewing. In 2007, streaming was introduced and quickly changed the entire way the public consumes entertainment. Netflix has been at the forefront of this industry since its inception (Netflix About & Timeline). It is and forever will be difficult for another streaming service to close in on the numbers that Netflix has in terms of paid memberships. Due to the expansion of creating original content the net profits do not reflect what a success Netflix is. Netflix is special in that it plays to a lot of different demographics. Older individuals who still want DVDs have that option. For the new age, they have streaming and original content. Netflix spends a lot of money and is in a lot of debt. With a det to asset ratio of 80% there is validity in concern for possible investors. This is due in large part to the expansion of original content creation. Netflix makes money but behind the curtain the numbers tells a different story (Balance Sheet, 2019). RECOMMENDATIONS Over the course of the next 5 years Netflix will decrease debt-to-asset ratio to 30%. The current ratio is at 80% which is cause for concern to current and potential investors. With all
- 6. Page 6 information gathered it is reasonable to suggest a 5-year plan that aims to decrease the debt-to- asset ratio by 10% per year. The current debt mainly stems from original content creation and licensing. The steady increase over the past 5 years is only growing. Problems have come up as a direct result of original content creation. Content library space is being taken up and will soon be only original content. Whether this is Netflix’s actual strategy is unknown at this time. This report suggests putting a cap on the amount of original content that is produced per year for the next 5 years in order to decrease the overall debt that Netflix has. This solution will not solve all problems but, it will decrease the amount of debt that is incurred and allow for a solution to arise.
- 7. Page 7 REFERENCES Balance Sheet. (2019, June 30). Financial Statements. Retrieved from https://www.netflixinvestor.com/ir-overview/profile/default.aspx Cashflow. (2019, June 30). Financial Statements. Retrieved from https://www.netflixinvestor.com/ir-overview/profile/default.aspx Income Statement. (2019, June 30). Financial Statements. Retrieved from https://www.netflixinvestor.com/ir-overview/profile/default.aspx Netflix About & Timeline. (n.d.). Retrieved August 19, 2019, from https://media.netflix.com/en/about-netflix Netflix Domestic Streaming Plans. (n.d.). Retrieved August 19, 2019, from https://www.netflix.com/signup/planform Netflix Media Center. (2019, June 30). About Netflix. Retrieved from https://media.netflix.com/en/about-netflix Segment Information. (2019, June 30). Financial Statements. Retrieved from https://www.netflixinvestor.com/ir-overview/profile/default.aspx Yu, J. (2019, June 25). The Top 3 Netflix Shareholders (NFLX). Retrieved from https://www.investopedia.com/articles/insights/060716/top-3-netflix-shareholders- nflx.asp IMAGES (n.d.). Netflix Logo. Retrieved from https://brand.netflix.com/en/assets/brand-logo/