This document outlines a $182,000 marketing budget for Net-A-Porter.com, with $180,000 allocated to Google Adwords and $2,000 to run a contest on Pinterest. The target audience is women ages 18-35. It recommends using Facebook to engage this audience as it has over 700 million worldwide users and spikes in usage on weekdays at 11am, 3pm and 8pm ET. Other suggestions include blogging to build an audience, inform, engage and use keywords, as well as using social media to communicate, engage customers and increase website traffic.