Nepali consumer sentiment during covid 19 lockdown | Avant Garde Solutions

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This material reflects preliminary insights of Nepali Consumer Sentiment during COVID 19 lockdown. Data were collected using self-administered survey (CAWI) with 150 respondents inside Kathmandu valley between 24 Apr to 8 May 2020. Disclaimer: The information has not been independently verified by Avant Garde and bear no obligation on its representation hereby expressing disclaims any liability with respect thereto.

Marketing

Nepali Consumers’ Activities during the Lockdown
Question: How do you spend your time during lockdown?
Possible answer: “Strongly disagree”, “Disagree”, “Somewhat disagree”, “Somewhat agree”, “Agree”, “Strongly agree”.
Source: Avant Garde Solutions. Self Administered Survey (CAWI) with 150 respondents inside Kathmandu valley between
24 Apr to 8 May 2020.
Disclaimer: This material reflects preliminary insights based on current information and
is subjected to change. The information has not been independently verified by Avant
Garde and bear no obligation on its representation hereby expressing disclaims any
liability with respect thereto.
33%
41%
49%
60%
70%
73%
76%
76%
78%
80%
83%
87%
92%
93%
98%
Dance to stay fit
Play musical instruments (e.g. Guitar, Piano etc.)
Meditate for mental and physical peace
Work from home
Connect with old friends and colleauges
Play indoor games (e.g. Hide & Seek, Ludo etc.)
Engage in personal development
Explore innovative ideas
Excerise to remain fit and healthy
Consume nutritious food
Cook recipes with my family
Read books, online news/contents
Watch movies
Clean and tide my living space
Browse social media (e.g Facebook, Youtube etc.)
Strongly Agree/Agree/Somewhat Agree

Nepali Consumers’ concerns about the COVID – 19 situation
Question: What concerns you the most about the COVID – 19 situation?
Possible answer: “Extremely Concerned”, “Very Concerned”, “Minimally Concerned”, “Somewhat Concerned”, “Not Concerned”.
Source: Avant Garde Solutions. Self Administered Survey (CAWI) with 150 respondents inside Kathmandu valley between 24 Apr
to 8 May 2020.
Disclaimer: This material reflects preliminary insights based on current information and
is subjected to change. The information has not been independently verified by Avant
Garde and bear no obligation on its representation hereby expressing disclaims any
liability with respect thereto.
71%
73%
85%
88%
Economy of Nepal
Wellbeing of my job/business
Safety of myself and my family
Overall public health
Very/Extremely Concerned

Nepali Consumers’ Income - Expense Trend during
the Lockdown
Question: What is your income / expense trend during the lockdown?
Possible answer: “Strongly disagree”, “Disagree”, “Somewhat disagree”, “Somewhat agree”, “Agree”, “Strongly agree”.
Source: Avant Garde Solutions. Self Administered Survey (CAWI) with 150 respondents inside Kathmandu valley between 24 Apr
to 8 May 2020.
Disclaimer: This material reflects preliminary insights based on current information and
is subjected to change. The information has not been independently verified by Avant
Garde and bear no obligation on its representation hereby expressing disclaims any
liability with respect thereto.
95%
92%
73%
64%
61%
Currently, I need to be very careful on my spending.
I am cutting back on my spending during this time.
My income has been negatively impacted by COVID 19.
My job feels unsecure because of COVID 19.
My ability to work has been reduced by COVID 19.
Strongly Agree/Agree/Somewhat Agree

Category of Goods Purchased by Nepali Consumers
during the lockdown
Question: On what category of goods have you been spending your money during the lockdown?
Source: Avant Garde Solutions. Self Administered Survey (CAWI) with 150 respondents inside Kathmandu valley between 24 Apr
to 8 May 2020.
Disclaimer: This material reflects preliminary insights based on current information and
is subjected to change. The information has not been independently verified by Avant
Garde and bear no obligation on its representation hereby expressing disclaims any
liability with respect thereto.
2%
2%
4%
5%
28%
30%
31%
48%
57%
79%
Food Takeaway / Restaurant
Apparel / Footwear
Tobacco
Alcohol
Personal Care Products (Shampoo, Lotion etc.)
Entertainment at home (TV Channel, Netflix etc)
Snacks
Household Supplies (LPG gas, Cleaning/Washing Items etc.)
Internet (Data Package / Fiber / ADSL)
Groceries

Items Purchased Online by Nepali Consumers during
the Lockdown
Question: What items have you purchased online during the lockdown?
Source: Avant Garde Solutions. Self Administered Survey (CAWI) with 150 respondents inside Kathmandu valley between 24 Apr
to 8 May 2020.
Disclaimer: This material reflects preliminary insights based on current information and
is subjected to change. The information has not been independently verified by Avant
Garde and bear no obligation on its representation hereby expressing disclaims any
liability with respect thereto.
1%
2%
2%
2%
8%
12%
14%
16%
22%
29%
54%
Apparel / Footwear
Alcohol
Tobacco
Food Takeaway / Restaurant
Snacks
Personal Care Products (Shampoo, Lotion etc.)
Household Supplies (LPG gas, Cleaning/Washing Items)
Entertainment at home (TV Channels, Netflix)
Groceries
Internet (Data Package / Fiber / ADSL)
Have not purchased anything

Avant Garde Solutions (P) Ltd
Sankhamul, Kathmandu, Nepal
Contact : +977 1 5242340
info@avantgarde.com.np
www.avantgarde.com.np

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Nepali consumer sentiment during covid 19 lockdown | Avant Garde Solutions

1. Nepali Consumer Sentiment during COVID – 19 Lockdown

2. Nepali Consumers’ Activities during the Lockdown Question: How do you spend your time during lockdown? Possible answer: “Strongly disagree”, “Disagree”, “Somewhat disagree”, “Somewhat agree”, “Agree”, “Strongly agree”. Source: Avant Garde Solutions. Self Administered Survey (CAWI) with 150 respondents inside Kathmandu valley between 24 Apr to 8 May 2020. Disclaimer: This material reflects preliminary insights based on current information and is subjected to change. The information has not been independently verified by Avant Garde and bear no obligation on its representation hereby expressing disclaims any liability with respect thereto. 33% 41% 49% 60% 70% 73% 76% 76% 78% 80% 83% 87% 92% 93% 98% Dance to stay fit Play musical instruments (e.g. Guitar, Piano etc.) Meditate for mental and physical peace Work from home Connect with old friends and colleauges Play indoor games (e.g. Hide & Seek, Ludo etc.) Engage in personal development Explore innovative ideas Excerise to remain fit and healthy Consume nutritious food Cook recipes with my family Read books, online news/contents Watch movies Clean and tide my living space Browse social media (e.g Facebook, Youtube etc.) Strongly Agree/Agree/Somewhat Agree

3. Nepali Consumers’ concerns about the COVID – 19 situation Question: What concerns you the most about the COVID – 19 situation? Possible answer: “Extremely Concerned”, “Very Concerned”, “Minimally Concerned”, “Somewhat Concerned”, “Not Concerned”. Source: Avant Garde Solutions. Self Administered Survey (CAWI) with 150 respondents inside Kathmandu valley between 24 Apr to 8 May 2020. Disclaimer: This material reflects preliminary insights based on current information and is subjected to change. The information has not been independently verified by Avant Garde and bear no obligation on its representation hereby expressing disclaims any liability with respect thereto. 71% 73% 85% 88% Economy of Nepal Wellbeing of my job/business Safety of myself and my family Overall public health Very/Extremely Concerned

4. Nepali Consumers’ Income - Expense Trend during the Lockdown Question: What is your income / expense trend during the lockdown? Possible answer: “Strongly disagree”, “Disagree”, “Somewhat disagree”, “Somewhat agree”, “Agree”, “Strongly agree”. Source: Avant Garde Solutions. Self Administered Survey (CAWI) with 150 respondents inside Kathmandu valley between 24 Apr to 8 May 2020. Disclaimer: This material reflects preliminary insights based on current information and is subjected to change. The information has not been independently verified by Avant Garde and bear no obligation on its representation hereby expressing disclaims any liability with respect thereto. 95% 92% 73% 64% 61% Currently, I need to be very careful on my spending. I am cutting back on my spending during this time. My income has been negatively impacted by COVID 19. My job feels unsecure because of COVID 19. My ability to work has been reduced by COVID 19. Strongly Agree/Agree/Somewhat Agree

5. Category of Goods Purchased by Nepali Consumers during the lockdown Question: On what category of goods have you been spending your money during the lockdown? Source: Avant Garde Solutions. Self Administered Survey (CAWI) with 150 respondents inside Kathmandu valley between 24 Apr to 8 May 2020. Disclaimer: This material reflects preliminary insights based on current information and is subjected to change. The information has not been independently verified by Avant Garde and bear no obligation on its representation hereby expressing disclaims any liability with respect thereto. 2% 2% 4% 5% 28% 30% 31% 48% 57% 79% Food Takeaway / Restaurant Apparel / Footwear Tobacco Alcohol Personal Care Products (Shampoo, Lotion etc.) Entertainment at home (TV Channel, Netflix etc) Snacks Household Supplies (LPG gas, Cleaning/Washing Items etc.) Internet (Data Package / Fiber / ADSL) Groceries

6. Items Purchased Online by Nepali Consumers during the Lockdown Question: What items have you purchased online during the lockdown? Source: Avant Garde Solutions. Self Administered Survey (CAWI) with 150 respondents inside Kathmandu valley between 24 Apr to 8 May 2020. Disclaimer: This material reflects preliminary insights based on current information and is subjected to change. The information has not been independently verified by Avant Garde and bear no obligation on its representation hereby expressing disclaims any liability with respect thereto. 1% 2% 2% 2% 8% 12% 14% 16% 22% 29% 54% Apparel / Footwear Alcohol Tobacco Food Takeaway / Restaurant Snacks Personal Care Products (Shampoo, Lotion etc.) Household Supplies (LPG gas, Cleaning/Washing Items) Entertainment at home (TV Channels, Netflix) Groceries Internet (Data Package / Fiber / ADSL) Have not purchased anything

7. Avant Garde Solutions (P) Ltd Sankhamul, Kathmandu, Nepal Contact : +977 1 5242340 info@avantgarde.com.np www.avantgarde.com.np

Nepali consumer sentiment during covid 19 lockdown | Avant Garde Solutions

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