FreeDO is a business startup for remote work in Ukraine

1. workplace when & where
nomads need it
● https://freedo.club
● daria@freedo.club
● +380682455604

2. Nomads need space to work
statista.com/statistics/1111316/biggest-struggles-to-remote-work
Worldwide October 4th, 2020 to January 4th, 2021 3,500 (2020) / 2,300 (2021)
2
Working from home is
сhallenging
● Distraction by kids and
co-habitants, inconvenient
workspace
● Boredom, decreasing
productivity
● Loneliness leading to
dissatisfaction
● Difficulties in communication
with colleagues and partners
Distractions at
home
Loneliness Staying
motivated
Difficulties in
communication

3. Venue owners are looking to monetize
vacant space
3
Lobby of partnering location Sky Loft Hotel Kyiv by Rixwell available for
booking to work with FreeDO
Cities are full of idle and unused
rooms. Cafes, hotels, bars,
coworking spaces, libraries, business
and creative hubs have their “empty
hours” when they have a capacity for
guests.

4. FreeDO win-win concept:
To connect nomads and work-friendly
locations
Value for nomads
● Work-friendly spaces to work and meet
● Inspiring and motivating environments
● Community of like-minded
professionals
Value for locations
● Empty spaces monetization
4

5. FreeDO: a marketplace for flexible
workspaces
5
quiet place
to sit
fast
Wi-Fi
beverages
socket can earn with
FreeDO
We help venue owners repurpose their vacant spaces into drop-in work desks.
Any location that is able provide:

6. Tech connection for nomads and locations
LOCATION MANAGER’S UI
● User validation
● Monthly analytics and booking management
● Specials offers and promotions
● 2-click workplace booking
● Check-in with barcode to unlock discounts for drinks,
food and fast Wifi
6
NOMAD UI

7. Competition
FREEDO
WORK
FROM HOME
RENTING
COWORKING
GOING TO
A CAFE
Multiple spaces + - - +/-
Trusted wifi and electrical
access
+ + + -
Guaranteed workplace with
ability to book in advance
+ +/- + -
Price $ 1-2 / hour free $ 5-20/day
Free but with order
starting from $ 2
Networking and events + _ +/- -
7

8. 8
The Market
Willing
to work
in the city
sometimes
Daily
working
in venues
Working
outside
1-2 days
weekly
OK with
working
at office
/ home
TAM $ 9 562 500 (based on 212 500 IT people Ukraine,
who can work remotely 25% of all time)*
SAM $ 3 250 000 (34% who now regularly
work remotely)**
SOM $ 490 000 (15% of nomads, who prefer to work
from venues)***
*data.gov.ua/dataset/1c7f3815-3259-45e0-bdf1-64dca07ddc10,dou.ua/lenta/articles/how-many-devs-in-ukraine-2020;**reuters.com/article/
us-health-coronavirus-technology/permanently-remote-workers-seen-doubling-in-2021-due-to-pandemic-productivity-survey-idUSKBN2
772P0; *** for custdev see the Appendix 1 (slide #13)
for calculations see the Appendix 2 (slide #14)
TAM
$ 9 562 500
SAM
$ 3 250 000
SOM
$ 490 000

9. Revenues
Subscription packages $5 per
month by nomads
● Personal user score with promotions
and discounts from locations
● Ассess to all network locations, with
options to book and review
● Free access to events
● Slack community membership for
professional networking
9
Commissions where FreeDO charges venues a 10% commission
from each paid booking
for calculations see the Appendix 3 (slide #15)

10. Roadmap
August 2021*
Partnering with first 20 locations,
Finalizing the no-code app.
September 2021
MVP launch with first 20 locations
and 150 early-adopters. PR via
publications, social media marketing.
February 2022
improvements in service model based on
feedback. Updated app launch. Social
media marketing.
Partnering with 50 locations.
May 2022
Growth up to 90 locations and 500 users.
Adding new types of spaces.
August 2022
Reach financial break-even point.
Sustainable growth
See the budget Appendix 4 (slide 16)

11. FreeDO Team
Daria Rolina
CEO
8 years experience as a digital marketer and content strategist..
Memet Arpadzyiev
Technical Partner
A front-end and no-code development professional with 4 years
experience..
11

12. Thank you!
https://freedo.club
Contact us:
daria@freedo.club (CEO)
+380682455604 (Daria)
To list your location
https://forms.gle/LP8GKD9xAfnB87kh6
12

13. Appendix 1
Customer Discovery
December - May 2020-2021
Problem interview - current work practices
Type of respondents - BA, PM, designers,
bloggers, self-employed consultants,
programmers, lawyers, marketers, biz-devs.
13
* Custdev interviews (65 people)
Willing
to work
in the city
sometimes
Daily
working
in venues
Working
outside
1-2 days
weekly
OK with
working
at office
/ home

14. Appendix 2
14
TAM 25%* of all IT workers in Ukraine
if all they are our subscribers who work from our locations
50h/month* market size per year
53125
53125*5 (subscription price) = 265625
53125* (50*2*0.1)* = 531250
sum = 265625+5311250(per month) 9562500
SAM 34% who work remotely all the time 3251250
SOM
15%* of people who regularly work
from venues 487687,5
Market calculations

15. Appendix 3
15
Revenue
Q/year 01/22 02/22 03/22 04/22 01/23 02/23 03/23 04/23 01/24 02/24 03/24 04/24
revenue 38500 58500 78500 98500 118500 138500 152500 156500 164500 172500 176500 180500
N
locations 90 130 170 210 250 290 300 300 310 310 320 320
N
nomads 500 700 900 1100 1300 1500 1700 1900 2100 2300 2500 2700

16. Appendix 4 costs sept oct nov dec
biz dev salary 500 500 600 600
application support 100 100 100 100
website and gsuit 20 20 20 20
taxes 60 60 60 60
marketing 1500 1500 1500 1500
marketer 900 1000 1000 1000
SUM 3080 3180 3280 3280
nomads sept oct nov dec locations sept oct nov dec
early adopters 150 200 250 300 partnering locations 20 30 40 50
supscription cost 5 5 5 5 booked h/months 50 50 50 50
price per hour 2 2 2 2
sum supscribers 750 1000 1250 1500 sum comissions 2000 3000 4000 5000
general 4 months income 5680 general per month (s+c) 2750 4000 5250 6500
income sept oct nov dec
-330 820 1970 3220
16
Budget