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Live Blogging

   Neil Macdonald
Head of Web and Data
Live Blogging
- Approx 150-200 live blogs

 - 20 minutes to five days

   - Variety of Platforms
Live Blogging


What have we learned?
Live Blogging
Live Blogging

     51
     3
     37
Live Blogging
       1) Planning
2) How and when to update
     3) Social Media
      4) Look Back
      5) Have a Go
Live Blogging
Hillsborough Independent Panel Report
Live Blogging
         Planning
         - Locations
   - Who would do what?
        - Equipment
- What did we have already?
Live Blogging
      Updating
- Length and frequency
      - Multimedia
       - Validation
    - Summarising
Live Blogging
 Social Media

   - Promotion
   - in live blog
- outside live blog
Live Blogging
      Looking Back

    - Reverse Publishing
- Could we have done better?
Live Blogging
                  a

“You have gone a long way towards
restoring the tarnished reputation of
          your profession.”
Live Blogging



Just Have a Go
Live Blogging


Questions?

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Live Blogging Tips and Best Practices