Salesforce Admins Exposed

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A look at the attitudes and preferences of Salesforce.com administrators in the U.S. See how you stack up with your fellow CRM gurus!

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Salesforce Admins Exposed

  1. 1. Salesforce is a registered trademark of salesforce.com. Windows is aregistered trademark of Microsoft Corporation in the United States and othercountries.All other trademarks herein are used for identification purposes and aretrademarks or registered trademarks of their respective companies.
  2. 2. STUDY OVERVIEW: WHO ARE SALESFORCE® ADMINS? Symphonic Source set out to measure the ever-changing nature of Salesforce administrators in the US. We tallied their opinions on life inside and outside the workplace to better understand who they are and what inspires them. 212 US-based Salesforce admins took part in the survey conducted by Symphonic Source in November 2012
  3. 3. HOW MANY SALESFORCE® USERS DO YOU SUPPORT? 1,001 + 500 to 1,000 201 to 500 101 to 200 51 to 100 26 to 50 Percentage of users 11 to 25 2 to 10 None, thats not really my role 0% 10% 20% 30% 40% 47% of all admins surveyed support between 50 to 1,000+ users.Results from Q2
  4. 4. HOW LONG HAVE YOU BEEN USING SALESFORCE® ? 35% 30% 25% 20% 15% 10% Percentage of admins 5% 0% 0-1 year 1-2 years 2-3 years 3-5 years 5-8 years I was there when it started in Marcs apartment 38% of all admins surveyed have used Salesforce.com for over 2 years.Results from Q3
  5. 5. ON AN AVERAGE DAY, HOW MUCH TIME INVOLVES THE USE OF SALESFORCE® ? 16% 14% 12% 10% 8% Percentage of admins 6% 4% 2% 0% 1 hr 2 hrs 3 hrs 4 hrs 5 hrs 6 hrs 7 hrs 8 hrs 9 hrs 10 hrs 10+ hrs 59% all admins surveyed report using Salesforce more than 5 hours a dayResults from Q4
  6. 6. OUTSIDE OF YOUR NORMAL WORKING HOURS, HOW MUCH OF YOUR FREE TIME IS SPENT COMPLETING WORK ASSIGNMENTS? 9% A significant amount of time - its not even cool 28% A significant but manageable amount of time 38% A small and reasonable amount of time 5% A small but unreasonable amount of time 20% I complete all my work tasks during work hours Most admins work a small and reasonable amount of time outside work completing work assignments. Nearly 37% of all Salesforce admins surveyed report spending a significant amount of time outside work completing work assignments.Results from Q5
  7. 7. ON AVERAGE HOW MANY HOURS DO YOU USUALLY WORK PER WEEK? Under 40 hrs 40-45 hrs 13% 44% 28% 10% 6% 50-55 hrs 55 - 60 hrs More than 60 hrs Most admins work between 40-45 hrs a week. Only 13% of Salesforce admins work the minimum 40 hrs a week.Results from Q6
  8. 8. WHICH OF THE FOLLOWING BEST DESCRIBES YOUR OVERALL ROLE IN THE IT DECISION MAKING PROCESS: 50% 45% Percentage of admins 40% 35% 30% 25% 20% 15% 10% 5% 0% I make the final call I make the final call in I have a strong I have some I have no real I have very little most IT matters influence in certain IT influence in most IT involvement at all in influence in the decisions matters the decision making decision making process process 47% of all Salesforce admins surveyed report having a strong influence in certain IT decisions.Results from Q7
  9. 9. HOW DO SALESFORCE® ADMINS FEEL THEIR ROLES HAVE CHANGED OVER THE YEARS? 60 50 Strongly Disagree 40 Disagree Undecided 30 Agree 20 10 0 I have more responsibility and more demands on myon the job I am spending There timemore resources to system(s) that I manage is growing more c more are time I feel The do my job in my career more satisfied Nearly all surveyed admins agree that they have more responsibility and demands as part of their job than a few years ago.Results from Q8
  10. 10. IS DATA QUALITY (DUPLICATE RECORDS, MISSING INFORMATION) MORE OF ISSUE NOW THAN IT HAS BEEN IN THE PAST WITHIN YOUR COMPANY? 9% Yes, without question 9% About the same as it has 46% always been Never really been an issue 9% To be honest, Im not sure 35% The majority of Salesforce.com ® admins believe that data quality is more of issue than it has been in the past.Results from Q13
  11. 11. WHICH OF THESE SALESFORCE® CERTIFICATIONS DO YOU HAVE (OR HAVE HAD IN THE PAST) ? 80% 70% 60% 50% 40% 30% Certifications 20% 10% 0% Certified Advanced Certified Advanced Sales Service Technical None, but Admin Admin Dev. Dev. Cloud Cloud Architect Im Consultant Consultant planning on getting certified 68% of surveyed Salesforce admins are yet not certified, but are planning to do so.Results from Q15
  12. 12. DO YOU FEEL APPRECIATED FOR THE JOB YOU DO? Highly appreciated Appreciated 32% 41% 24% 3% Somewhat appreciated Not appreciated at all The majority of admins surveyed feel “appreciated” for the job they do. 73% of surveyed Salesforce admins feel “appreciated” or even “Highly Appreciated” for the job they do.Results from Q18
  13. 13. HOW SALESFORCE.COM ® ADMINS SEE THEMSELVES People Person 46.85 41.26 8.39 3.5 Detail Oriented 53.9 34.04 9.93 2.13 Shy 9.79 34.97 23.78 31.47 Leader 50.7 41.55 5.63 2.11 Adventurous 36.36 46.15 15.38 2.1 Thats Me! Compassionate 49.64 41.01 7.91 1.44 Intellectual 55.63 37.32 7.04 0 Sort of Smart 72.03 25.87 1.4 0.7 Not so much Fun Loving 56.64 35.66 6.29 1.4 Funny 40.14 50 7.04 2.82 Definitely not me Friendly 70.63 26.57 1.4 1.4 Hard Working 78.32 20.28 0.7 0.7 Highlights from these results show that the majority of Salesforce admins see themselves as smart and hardworking leaders.Results from Q16
  14. 14. SALESFORCE® ADMINS SOCIAL MEDIA PREFERENCES IN THE WORKPLACE 17% 3% 30% Facebook Twitter 3% LinkedIn Pinterest Mashable Google+ 31% 15% The majority of Salesforce admins love LinkedIn, with Facebook as a close second.Results from Q22
  15. 15. TOP ACTIVITIES ADMINS PARTICIPATE IN TO UNWIND AFTER A CRAZY WORK WEEK Surf the web 88.15% Reading 88.16% Enjoy some fine dining 88.24% Percentage of users Unwind at home 94.74% Watch a movie 95.23% Spend quality time with friends/family 99.27% 88% of admins like to chow down after a stressful day, be it sometimes or always.Results from Q23
  16. 16. SALESFORCE ® ADMINS PLATFORM PREFERENCES Computer Platform Smartphone Platform iPhone Android 5%2% Blackberry 8% Other 6% Windows mobile 23% 44% 70% PC fan 42% Mac fan Open Source fan Other 70% of Salesforce admins prefer to work on a PC, while 44% of admins prefer an iPhone.Results from Q25 & Q26
  17. 17. WHO IS THE BEST SUPERHERO OF ALL TIME? 18% 16% 14% 12% 10% 8% 6% 4% 2% 0% Salesforce admins view their dad as the best superhero of all time, but Batman was a close second. For one lucky person they could be one-in- the-same.Results from Q27
  18. 18. ADMINS, WHAT IS YOUR FAVORITE MOVIE GENRE? Foreign Horror Documentary Independent Action & Adventure Science Fiction Drama 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Salesforce admins love “Action & Adventure” movies!Results from Q28
  19. 19. ADMINS, WHAT DOES IT TAKE TO GET YOU GOING IN THE MORNING? 17% Coffee 9% Tea Energy drink 3% 54% Fruit juice other 18% No matter how you slice it, caffeine (Coffee and Tea) wakes up the majority of the Salesforce admins we surveyedResults from Q29
  20. 20. FAVORITE TYPE OF MUSIC? 30% 25% 20% 15% 10% 5% 0% According to our findings, Salesforce admins love to Rock and Roll!Results from Q30
  21. 21. WHAT IS YOUR IDEAL VACATION? 3% Staycation 2% Other 4% Spa/spa resort 15% Time with the family 30% Visit another country 4% Take a cruise 21% Hit the beach 10% Hiking/camping 1% Wine country 9% Visit/tour a city According to our findings, Salesforce admins enjoy spending time in other countries or hitting the beach.Results from Q31
  22. 22. SURVEY AGE DEMOGRAPHICS 30% 20-29 years old 24% 29-34 years old 13% 35-39 years old 13% 40-44 years old 9% 45-49 years old 6% 50-54 years old 3% 55-59 years old 2% 60-64 years old 1% 65 years and olderResults from Q33
  23. 23. SURVEY GENDER DEMOGRAPHICS 2% 39% Male Female Im not telling you 59%Results from Q32
  24. 24. SURVEY EDUCATION DEMOGRAPHICS 4.32% 2.16% Completed high school A vocational or certification 23.74% program after high school 16.55% Some college 2.88% An associates degree A bachelors degree 50.36% Post graduate studiesResults from Q32
  25. 25. Salesforce is a registered trademark of salesforce.com. Windows is a registered trademark ofMicrosoft Corporation in the United States and other countries.All other trademarks herein are used for identification purposes and are trademarks or registeredtrademarks of their respective companies.© 2012 Symphonic Source. All rights reserved.

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