Team Bootprint proposes NeighborAds, a location-based advertising solution for public transport. Small businesses find traditional advertising expensive. NeighborAds divides ad space on buses and metro trains into small, locally relevant slots. It uses vehicle location data to display localized ads. A web app provides ad templates and lets travelers view ads. NeighborAds aims to make advertising more affordable and effective for small businesses while improving the passenger experience with relevant, easy-to-read ads.
6. NeighborAds Pricing
50 € / week
Example: => Divide ad space to small,
locally relevant slots
Line 55 => Achieve cost efficiency
7*6*50 = 2100€/week for advertisers
3 stops / ad: 7 sections
60 s / stop
10 s / ad / stop
7. NeighborAds Costs
??? / bus
Significant costs include:
- HSL advertisement space rent
- Screen installation & maintenance
- Platform development
- Sales
8. Solving passengers’ issues with
current ads
Irrelevant ads Ads go past too
fast
Too much text
on ads
1 2 3
Targeting with
location data
Promote
readable ads
with templates
Ad search in
the web app
9. https://flic.kr/p/oZMKx1
1. HSL owns the ad space => win a contract/rent all
existing ad space
2. Install additional screens => e.g. a single screen in
front of the bus will not suffice
3. Develop web app for ad sales (templates) and for
traveller’s interest of viewing ads
4. Active marketing/sales to local businesses
Implementation road map
10. Customer segments:
● Non-profit organisations
● Cities
● Activity organisers
=> Improve neighborhood liveliness
=> Greater social acceptance
Advanced targeting:
● Automatically
recognize traveller
demographics for
greater ad fit
Future possibilities
