This document discusses improving search capabilities on a website. It covers the current state of search, with most visitors using site search and many refining searches after not finding initial results. The key elements that influence search are discussed as data, basic search terms, enhanced search using metadata, and understanding customer intention. Options considered are improving search internally by standardizing data management, or using third-party search tools for a faster start. Determining next steps and establishing current processes first is recommended before implementing changes.
Your smarter data analytics strategy - Social Media Strategies Summit (SMSS) ...Clark Boyd
The volume and velocity of available data brings with it a huge amount of new opportunities for marketers. However, without the analytics know-how to avail of this data, these are opportunities that are often missed. Moreover, the variety of different data sources and analytics platforms only add to this complexity.
This presentation covers:
- How to define and communicate an analytics framework
- How to set up analytics dashboards for a range of stakeholders
- The people and skills you need for an optimal analytics team
- Practical tips for improving your campaign measurement
Four Key Considerations for your Big Data Analytics StrategyArcadia Data
Learn 4 of the key things to consider as you create your big data analytics strategy from John Meyers (Enterprise Management Associates) and Steve Wooledge (Arcadia Data).
Ironside's VP of Strategy & Innovation, Greg Bonnette, delivered a presentation on "How to Build a Winning Strategy for Data & Analytics" to provide a framework for data-driven decision making.
Your smarter data analytics strategy - Social Media Strategies Summit (SMSS) ...Clark Boyd
The volume and velocity of available data brings with it a huge amount of new opportunities for marketers. However, without the analytics know-how to avail of this data, these are opportunities that are often missed. Moreover, the variety of different data sources and analytics platforms only add to this complexity.
This presentation covers:
- How to define and communicate an analytics framework
- How to set up analytics dashboards for a range of stakeholders
- The people and skills you need for an optimal analytics team
- Practical tips for improving your campaign measurement
Four Key Considerations for your Big Data Analytics StrategyArcadia Data
Learn 4 of the key things to consider as you create your big data analytics strategy from John Meyers (Enterprise Management Associates) and Steve Wooledge (Arcadia Data).
Ironside's VP of Strategy & Innovation, Greg Bonnette, delivered a presentation on "How to Build a Winning Strategy for Data & Analytics" to provide a framework for data-driven decision making.
Sentieo Webinar: "Go Beyond Search: 5 Reasons to Switch Your Document Search ...Sentieo
Watch this recent webinar:
https://resources.sentieo.com/beyond-fast-get-insights-from-search-that-become-alpha-and-strategy-webinar
Join Owen Meyer, Assistant Vice President, Creditntell, and Paul Ross, SVP, Sentieo for “Go Beyond Search: 5 Reasons to Switch Your Document Search Vendor.” Owen shares his research best practices for everything from macro trends to key metrics.
In less than an hour, you’ll learn how a platform like Sentieo lets you and your team deliver insights faster than search-only tools, and why that’s critical in generating alpha, developing deep-dive insights, and monitoring trends.
Plus, we show a short demo so you can see the speed of insight for yourself.
Speakers:
-Owen Meyer, Assistant Vice President, Creditntell
-Paul Ross, Senior Vice President of Marketing, Sentieo
-Nick Mazing, Head of Research, Sentieo
Watch This Free Webinar On-Demand: http://dg-r.co/2gB7GFR - Artificial Intelligence is Here–4 Stories that Prove the Power of Predictive
Get an inside look at how your peers are embracing next generation AI to drive revenue
This session will provide a real-world look at where progressive adopters of predictive tools have found big impact and help marketers prepare for the next generation of analytics and artificial intelligence tools emerging.
Specific areas that will be addressed through use case examples and best practices tips will include:
• The impact of inaccurate and incomplete data;
• The need for a singular source of truth;
• The keys to utilizing predictive signals across channels; and
• An inside look at how four of your peers drive revenue with AI.
Leveraging an in-house modeling framework for fun and profitCarl Anderson
Talk given by Mike Skarlinski and Brian Graham from WW (new Weight Watchers) data science team in 5th NYC RecSys meetup, June 20, 2019, hosted at WW HQ
What the Public is Searching For and Why They Aren’t Finding You - Greystone....David Christopher
How to optimize your healthcare website to capture more search traffic. Presented by David Christopher and Todd Stogner at the Healthcare Internet Conference 2012 in Las Vegas.
Five Critical Success Factors for Embedded Analyticsibi
This presentation explores operational embedded analytics and customer-facing analytics to provide insight into why organizations should be considering embedded analytics as part of their overall business intelligence strategy.
Measuring What Really Matters: Search Engine Metrics & Tracking Tips - David ...Energy Digital Summit
This presentation was written by David Underwood, President/CEO of Top Spot Internet Marketing. David was invited to present as a breakout speaker for the Energy Digital Summit in January 2015.
David Bernstein of eQuest, the global leader in job-posting delivery and job board performance analytics, discusses how Big Data analysis provides organizations with greater recruitment marketing effectivenss than ever before. By not only delivering predictive information on job postings but by also taking a holistic look at your talent pipeline, Big Data analysis provides the insight organizations need to make better-informed decisions more quickly, reducing time-to-hire, costs and administrative burden.
Slides for class session I taught at USC Annenberg on approaching big data for a non-technical audience so that they can learn the project planning skills to work with technical teams. The goal is to teach students the mindset they should when taking in mixed methods and applying to large datasets prior to selecting software packages and methodology. The slides take us through a previous use case and guidance moving forward from a process and cross-functional team perspective.
SEO & Content Together. How SEO can help to improve your content strategy and get maximum ROI via search engine & branding. How to get branded content on top rank in search engines? How to create intent-based content to get maximum ROI?
An overwhelming choice of applications, websites and digital platforms leaves our customers with multiple interaction channels and devices to connect with organizations. In a digitally connected economy, businesses need to represent a “single view” of the brand to the customer. The key here is to integrate customer information from multiple touch points and get a 360 degree view of the customer
This presentation talks about BRIDGEi2i’s Customer Experience Tracking Platform – ExTrack and how it could help businesses with near-real-time actionable recommendations for improving customer experience.
HighRoad Solution Session at AUC016-Creating the Insight-Driven Content Marke...HighRoad Solution
Outline the approach undertaken by the American Association of Clinical Chemistry, American Payroll Association & the American Dental Association in transforming their email program by moving to an insight-first driven model.
Sentieo Webinar: "Go Beyond Search: 5 Reasons to Switch Your Document Search ...Sentieo
Watch this recent webinar:
https://resources.sentieo.com/beyond-fast-get-insights-from-search-that-become-alpha-and-strategy-webinar
Join Owen Meyer, Assistant Vice President, Creditntell, and Paul Ross, SVP, Sentieo for “Go Beyond Search: 5 Reasons to Switch Your Document Search Vendor.” Owen shares his research best practices for everything from macro trends to key metrics.
In less than an hour, you’ll learn how a platform like Sentieo lets you and your team deliver insights faster than search-only tools, and why that’s critical in generating alpha, developing deep-dive insights, and monitoring trends.
Plus, we show a short demo so you can see the speed of insight for yourself.
Speakers:
-Owen Meyer, Assistant Vice President, Creditntell
-Paul Ross, Senior Vice President of Marketing, Sentieo
-Nick Mazing, Head of Research, Sentieo
Watch This Free Webinar On-Demand: http://dg-r.co/2gB7GFR - Artificial Intelligence is Here–4 Stories that Prove the Power of Predictive
Get an inside look at how your peers are embracing next generation AI to drive revenue
This session will provide a real-world look at where progressive adopters of predictive tools have found big impact and help marketers prepare for the next generation of analytics and artificial intelligence tools emerging.
Specific areas that will be addressed through use case examples and best practices tips will include:
• The impact of inaccurate and incomplete data;
• The need for a singular source of truth;
• The keys to utilizing predictive signals across channels; and
• An inside look at how four of your peers drive revenue with AI.
Leveraging an in-house modeling framework for fun and profitCarl Anderson
Talk given by Mike Skarlinski and Brian Graham from WW (new Weight Watchers) data science team in 5th NYC RecSys meetup, June 20, 2019, hosted at WW HQ
What the Public is Searching For and Why They Aren’t Finding You - Greystone....David Christopher
How to optimize your healthcare website to capture more search traffic. Presented by David Christopher and Todd Stogner at the Healthcare Internet Conference 2012 in Las Vegas.
Five Critical Success Factors for Embedded Analyticsibi
This presentation explores operational embedded analytics and customer-facing analytics to provide insight into why organizations should be considering embedded analytics as part of their overall business intelligence strategy.
Measuring What Really Matters: Search Engine Metrics & Tracking Tips - David ...Energy Digital Summit
This presentation was written by David Underwood, President/CEO of Top Spot Internet Marketing. David was invited to present as a breakout speaker for the Energy Digital Summit in January 2015.
David Bernstein of eQuest, the global leader in job-posting delivery and job board performance analytics, discusses how Big Data analysis provides organizations with greater recruitment marketing effectivenss than ever before. By not only delivering predictive information on job postings but by also taking a holistic look at your talent pipeline, Big Data analysis provides the insight organizations need to make better-informed decisions more quickly, reducing time-to-hire, costs and administrative burden.
Slides for class session I taught at USC Annenberg on approaching big data for a non-technical audience so that they can learn the project planning skills to work with technical teams. The goal is to teach students the mindset they should when taking in mixed methods and applying to large datasets prior to selecting software packages and methodology. The slides take us through a previous use case and guidance moving forward from a process and cross-functional team perspective.
SEO & Content Together. How SEO can help to improve your content strategy and get maximum ROI via search engine & branding. How to get branded content on top rank in search engines? How to create intent-based content to get maximum ROI?
An overwhelming choice of applications, websites and digital platforms leaves our customers with multiple interaction channels and devices to connect with organizations. In a digitally connected economy, businesses need to represent a “single view” of the brand to the customer. The key here is to integrate customer information from multiple touch points and get a 360 degree view of the customer
This presentation talks about BRIDGEi2i’s Customer Experience Tracking Platform – ExTrack and how it could help businesses with near-real-time actionable recommendations for improving customer experience.
HighRoad Solution Session at AUC016-Creating the Insight-Driven Content Marke...HighRoad Solution
Outline the approach undertaken by the American Association of Clinical Chemistry, American Payroll Association & the American Dental Association in transforming their email program by moving to an insight-first driven model.
HighRoad U Webinar: How to Create a Keyword StrategyHighRoad Solution
Keywords are the foundation of your website strategy. They help search engines understand what you do and help your personas find you. In this webinar, we'll show you how establishing keywords for your 2016 content strategy will allow you to work smarter (not harder!) & more efficiently.
20 Years in Healthcare Analytics & Data Warehousing: What did we learn? What'...Health Catalyst
The enterprise data warehouse (EDW) at Intermountain Healthcare went live in 1998. The EDW at Northwestern Medicine went live in 2006. Dale Sanders was the chief architect and strategist for both. The business inspiration behind Health Catalyst was, in essence, to create the commercial availability of the technology, analytics, and data utilization skills associated with these systems at Intermountain and Northwestern. Lee Pierce assumed leadership of the Intermountain EDW in 2008. Andrew Winter assumed leadership of the Northwestern EDW in 2009, and transitioned leadership of the EDW to Shakeeb Akhter in 2016. This webinar is a fireside chat among friends and colleagues as they look back across their healthcare IT decisions to answer these questions:
What did we do right and what did we do wrong?
What advice do we have for others in this emerging era of Big Data?
What does the future of analytics and Big Data look like in healthcare?
Buckle up. Here's how to bring speed & accuracy to retail decision-making. Celect
The days of private runway shows with top-secret designs leading to months of waiting for the next biggest trend are all but over. Instead, retailers are under immense pressure to move faster across all areas of the merchandise, planning, and allocation process - with speed ultimately driving success.
It’s time to tap into your data to uncover methods for introducing a whole new level of speed to your MP&A process.
Celect and AlixPartners dive into a discussion covering:
- Importance of a data-driven plan and open to buy to drive speed
- Why product attribute information can inform and give confidence
- Examples of how retailers accelerated their processes
- How to optimize your inventory with advanced analytics
Data has the potential to be your most valuable marketing resource. With the right data in hand, you can create scalable, repeatable marketing processes. Learn the essentials of data-driven marketing here.
A professional PPC and SEO company, specialising in Pay Per Click Management, Search Engine Optimisation & Social Media Optimisation. We make your ROI our focus & provide a tailored Search Engine Marketing solution for all.
Enterprise search, once a hot topic, now faces new challenges with the adoption of hybrid and cloud environments. In SharePoint and Office 365, search isn’t equal, and before jumping on the Office 365 band wagon, organizations need to know as much as they can about potential challenges and pitfalls. Even in a SharePoint stand-alone environment, the consumption of content is forcing a renewed look at security, information lifecycle management, and non-compliance. Join us on Tuesday, October 28th, at 11:30am – 12:30pm EDT for this webinar packed with information on how to address search issues in SharePoint stand-alone, Office 365 hybrid, or cloud-only environments.
If you’re not sure how you would answer any of the below questions below, then this webinar is for you:.
• Does an enterprise search engine that provides the same transparency both on-premise and in the cloud matter to you? Does it matter to your users?
• With the huge push for Office 365, is enterprise search getting lost?
• Will the announcement of Delve push you over the edge in adopting Office 365? Why?
• What about managing content in the cloud? Do you have any reservations about security,or records, and what your users are doing in the cloud? (Bet you’ll be surprised.)
• What about migration? What goes where?
• How will you know what’s on your users’ OneDrives? Is DLP enough?
• Is your SharePoint search good enough? Have you calculated the ROI you can gain by improving it?
• How are you going to manage the ever increasing consumption of organizational content?
Change Your Search to Find – SharePoint and Office 365 Webinar
Needle in a Haystack_ACS
1. Needle in a Haystack
Understanding Search Parameters
A. Stansell
3/28/16
2. The State of Search
Background
• How are search terms are generated?
• Where do the terms “live”?
• What are people searching for to find
products/services?
• What current systems and data practices
impact search?
• How can we begin to understand our
customer and how they search?
3. The State of Search
Current State of Search - HSAH
• Search is used frequently and
is the prominent way to find
information.
• 72% of people use the site
search
• 10% of visitors leave after not
finding results
• 68% refine (change) their search
after not garnering a result.
• 829k unique searches
• 10% = 82k
• Average cart in March is $111
Google Analytics – exported 3/17/16
Potential: A 20% conversion rate (search exit to a sale) at $111 per cart is 1.8 million
4. The Elements of Search
#1 Data
#2
Basic Search
#3
Enhanced
Search
#4
Customer
Intention
5. Part 1: The Influence of Data
• Data Consistency
• Data Integrity/ Maintenance
#1 Data
#2
Basic Search
#3 Enhanced
Search
#4 Customer
Intention
6. Part 2: Basic Search
Keywords (Basic Search)
• Keywords are still fundamental for
building basic search parameters
• The KEY is the quality of the Keyword!
• Application to HSAH
• Most of our keyword terms would be
considered “broad” when used in a internet
search.
• These keyword types have the highest
conversion rates
• Shorter search phrases are searched more
often.
Source: http://knowledge.hubspot.com/keyword-user-guide-v2/understanding-keywords
EX: Clavamox EX: Clavamox 15ml for cats
HSV
Patterson
#1 Data
#2
Basic Search
#3 Enhanced
Search
#4 Customer
Intention
7. Part 3: Enhanced Search
Metadata (Enhanced Search)
• Data about data
• Our Scope: parsing out
elements of product
information to create searchable
parameters
• Examples: Weight, Volume, Size,
Packaging color, Material the
item is made with, etc.
• Creates advanced search
parameters to, in essence, turn
a broad keyword term in to a
long-tail keyword search
HSV
HSV metadata dropdown fields
#1 Data
#2
Basic Search
#3 Enhanced
Search
#4 Customer
Intention
8. Part 4: Customer Intention
Understanding Customers
• We enter keywords directly related to
product
• We do not use customer intention to dive
deeper into product search.
• Not all customers search the same way
• Need to build “meaning” into search
• When adding synonyms and building in meaning
these examples all mean the same thing:
• auto repair shop = car repair specialists = vehicle repair
facility
• It’s far more important to optimize for a specific
meaning rather than a specific phrase
#1 Data
#2
Basic Search
#3 Enhanced
Search
#4 Customer
Intention
9. Part 4: Customer Intention
Example Search Term: cone; dog cone
HSAH
Patterson
Valleyvet.com
#1 Data
#2
Basic Search
#3 Enhanced
Search
#4 Customer
Intention
11. Option A: Keep the Improvement Internal
Strengths Challenges
• We control the process,
workflow, and maintenance
overall
• Subject matter experts of our
own systems
• Prioritization
• Who touches data when?
• Standardizing legacy data
• Streamlining item creation
and change
• Limited resources
• expertise, time, money
• Systems
• SYS21
• Stibo
• Workload
12. Option B: Third Party Tools
Strengths Challenges
• Faster ramp-up
• Out of the box tool can begin to
aggregate data based on current
keywords once implemented into
the tool
• Examples:
• Budget
• Integration Resources
• Third Party Troubleshooting
Oracle Endeca
Google Enterprise
Search
Source (search tools): https://www.g2crowd.com/products/searchblox-search-server/competitors/alternatives
13. Discussion
• Where do we go from here?
• Direction
• Recommendations
• First establish current process and then determine how to implement change.
• Time Frame
• More meetings
• Individual Involvement
• Priority
• Action Items
• Need to determine who is touching data during item initiation
• Standardize data entry to improve integrity and governance