Customer journey and mapping online banking using CRM, targeting, personalization and direct email.

1. Customer Journey Consumer Banking
CRM
Database
Credit Card
Customers
Student Loan
Customers
Online
Customers
Mortgage
Customers
Data mining in the CRM Database that is fed by all online and offline customer activities
and profiles. Perform analysis, target certain profiles, personalize offers, send offers
through preferred channels that will trigger an activity resulting in fees for the bank and
better customer experience.
Call Center
Strategic Consulting Management