NBCU Summer Internship - Final PPT
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The internship focused on 6 projects across 3 departments: audio normalization, electronic delivery, and world class training. For audio normalization, the goals were to standardize audio levels across assets and create an RFP for identifying incorrectly flagged quality checks. For electronic delivery, the goals were to evaluate competitors and make a recommendation. For world class training, the goals were to standardize procedures, create an online training system, and automate certification tracking. Additional projects included automating reporting metrics and transitioning customers from tape to electronic delivery. The internship provided experience in various departments and exposure to challenges in complex organizational change.
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NBCU Summer Internship - Final PPT
- 1. Media Operations Group Media Operations Center Summer Internship Jeremiah A. B. Locanas Thursday August 13, 2009
- 2. Executive Summary: Timeframe: - Monday June 22 to Friday August 21, 2009 3 Primary Projects: - Audio Normalization (AN) - Electronic Delivery (ED) - World Class Training Development (TR) 3 Additional Projects: - Automated Reporting - Digital Content Transition (ED) - RFP Creation (AN) Key Learnings: Current Status:
- 3. Audio Normalization & RFP: Background: - Audio Variability across all properties - Complaints from Producers and Consumers - Proposed Government Action: CALM Act (Commercial Adv. Loudness Mitigation Act) Goals: - Std’ize Audio Broadcasts across all assets - Install HW, Perform Testing - Adjust SOP’s - Train MOC Technicians - Align Tangential Parties for Roll-out Ext – Request For Proposal: - Create RFP to Transcoder Companies to identify / Flag if QC is false. 7.83 % 20.74 % 54.64 % 9.70 % 13.6 % 66.5 % % TBD % TBD 19.9 % TAPE M O C D U B S A N TBD DG ISIS HD DROP BOX 30 ROCK QC QC QC QC QC QC TRANSCODER TRANSCODER TRANSCODER TRANSCODER Normalization Target: -24 LKFS +/- 2 LKFS 7.09 % Other
- 4. Electronic Delivery & Transition: Background: - Number of Electronic Delivery companies grew 6-fold in less than 6 months. Goals: - Evaluate Competition - Perform Technical and Operational Analysis - Make Formal Recommendation Roadblocks: - ? Ext - Digital Content Transition: - Identify % of Customers that use ED Vendors - Transition Agencies/Advertisers off Tape
- 5. World Class Training: Background: - Non-Standardized SOP’s stored on Network & Printed/Bound in Giant Folder within MOC. Goals: - Standardized SOP’s that leverage Training Best Practices - Systematic Method to Train and Certify - Training Portal & Modules ~ MyLearning - Interactive Imagery - Randomized Questions - Automated Tracking of Scores - Scheduled Reminders to Re-Certify Roadblocks: - Cost
- 6. Automated Reporting: Background: - Use MediaBroker Database to generate meaningful, quantifiable and actionable data. Goals: - Automate Metrics & Productivity Calc’s. - Provide Clear, Clean Dashboard - Generate Charts Roadblocks: - Identification Keys require updating - Automated Charts required research
- 7. Build trust and credibility through Expertise and understanding… “Spend Political Capital” It’s Still What You Know… Network, Sit-In’s, Ask More Q’s? “Earn Political Capital” It’s Not What You Know… 2.5 Months, Work through others, Levels of Organizational Responsibility, Underestimated level of complexity… Assumptions… Key Learnings: Other… Cultural Norms, E-Mail vs Driveby’s, Hours Humor No No’s…
- 8. Current Status: 3 Primary Projects: Audio Normalization (AN) Electronic Delivery (ED) World Class Training (TR) 3 Additional Projects: Automated Reporting Digital Transition (ED) RFP Creation (AN) In Progress In Progress Completed In Progress In Progress In Progress TBD TBD N/A TBD George Kousaros TBD Status: Status: Owner: Owner:
- 10. Audio Normalization: Strategy 7.83 % 20.74 % 54.64 % 9.70 % 13.6 % 66.5 % % TBD % TBD 19.9 % TAPE M O C D U B S A N TBD DG ISIS HD DROP BOX 30 ROCK QC QC QC QC QC QC TRANSCODER TRANSCODER TRANSCODER TRANSCODER Normalization Target: -24 LKFS +/- 2 LKFS 7.09 % Other
- 12. Electronic Delivery – Competitive Matrix: Ops
- 13. Electronic Delivery – Competitive Matrix: Tech