9. You are a business [PersonalMBA]
“Every successful business:
(1) creates or provides something of value that
(2) other people want or need
(3) at a price they’re willing to pay, in a way that
(4) satisfies the purchaser’s needs and expectations and
(5) provides the business sufficient revenue to make it
worthwhile for the owners to continue operation”
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Value Creation
Customer Demand
Transactions
Value Delivery
Profit Sufficiency
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10. Who Are You?
Robert Cringely, 1993
• Pioneers
• Settlers
• Town Planners
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16. Tidal Forces [Rich Mogull]
• Endpoints are More Secure but Less Open
• SaaS is the new Back Office
• IaaS is the new Data Centre
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19. Opportunity Evaluation
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Career Fit
• Aligned with Plan
• Opportunistic
Technology
• Impact/Future
• Belief/Behind
Projects/Customers
• Vertical, Size
• Aptitude
People
• Teamwork
• Culture
• Mentorship
Everything Else
• Work-Life
Balance
• Compensation
• Learning
20. Lessons Learned
• Know Thyself
• Deep Focus is Valuable
• Commute is hardest
• Travel is fun (to a point)
– Delivery/Sales
• Organizations are Courts
– “Laws of Power”
• Career has 10,000 days
• “This tall to ride” exists
– Startups
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22. Choices have to be made
• Understand strategy
• Iterative Process / Every single day
– 1-2 off for a while, might be ok
– Chronic/hopeless? -> consider moving
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23. Additional Topics
• Develop and maintain a craftsman mindset
• Develop and grow career capital
• Deep work!
• Reduce Information Asymmetry:
– community participation, networking
– Certification, degree
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26. Further Resources
• Personal MBA
• So Good They Can't Ignore
You
• How To Fail At Almost
Everything and Still Win Big
• The Obstacle Is The Way
• Simon Wardley /
WardleyMaps
• Securosis Tidal Forces
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