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Look at the logos of America’s top companies. Without knowing anything else about them, not only can you identify who they are, but you you also know what they make or sell, or the services they provide. You also sense a level of consistent value to all the markets they sell into. That logo embodies their brand, and is an important part of their brand identity, I’m Mitch Federman, a Branding Specialist. Each of us has a brand too; it is the way others know us. A personal brand must have the same attributes as a company brand: ✔ It provides a unique identity, and differentiates you from everyone else . ✔ It tells others what you do ✔ It conveys your value to the market. By