Nature of Marketing

1. NATURE AND SCOPE
OF MARKETING

2. Nature of Marketing
 Marketing is a Human Activity
 Managerial Function
 Consumer Oriented
 Marketing is a Social Process
 Marketing is a Continuous Process
 Marketing is Both, Science and Art
 Goal Oriented

3. Scope of Marketing
 Analyzing Consumer Need and Want
 Analyzing Consumer Behavior
 Competitor Analysis
 Product Planning and Development
 Pricing Decision
 Channel of Distribution
 Promotion
 After Sales Service

4. Function of Marketing
 Function of Exchange
 Function of Physical Distribution
 Function of Facilities

5. Function of Marketing
 Function of Exchange
 Buying Function
 Assembling Function
 Selling Function

6. Function of Marketing
 Function of Physical Distribution
 Transportation
 Inventory Management
 Warehousing
 Material Handling

7. Function of Marketing
 Function of Facilities
 Financing
 Risk-taking
 Standardization
 After-sales services

8. THANK YOU!