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Operational management
Assignment work
Nature of
Demand
Learning Objectives:
Understand key economic terms relatedto
demand
Learn to create/interpret demandschedules
and demand curves
Demand
The amount of a good
that consumers are
willing and able to buy at
a given point in time.
Law of Demand:
Price is the main variableaffecting
demand, so…
Increase in good’s price cause a decrease in
quantity demanded. Decrease in price causes
increase in quantity demanded.
Price = Demand
Price = Demand
Income Effect
Purchasingpower:
amount of
goods/services one can
buy with a set amount of
$$
Incomeeffort:
Change in purchasing
power due to change in
price
Substitution Effect
Consumers tend to choose thelower-priced
product if similar
Marginal
Additional/more
Utility
Amount of satisfaction you get from consuming
a product
Diminishing Marginal Utility
As more units are consumed,the
satisfaction you get from each
additional one decreases
*demand has alimit!
Market price:$4,500
Newitem*
Date of
Purchase
Price per
TV (in
dollars)
Today $4,500
April 2013 $3,500
Half-yearly sale $3,000
4th of July sale $2,000
Labor Day sale $1,500
Black Friday $900
When will you buy the TV?

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Nature Of Demand.pptx