Natralock® is a laminated paperboard packaging solution that uses less plastic than traditional clamshell packaging. It provides security for products while reducing packaging weight and material costs compared to clamshells. Consumer testing found that Natralock® packaging was preferred over clamshells due to its renewable materials and easier opening.

1. Think Smarter. Package Better.
Product overview & consumer study
©2009 MeadWestvaco Corporation

2. Think Smarter. Package Better.
Natralock® At A Glance
 A laminated, tear-resistant rigid paperboard,
SBS or CNK
 Total plastic usage is 50-80% less on
average than clamshells!
 An APET or RPET plastic blister securely
holds product
 An extrusion coating process seals and
sandwiches two sheets of paperboard around
thermoform
©2009 MeadWestvaco Corporation

3. Think Smarter. Package Better.
Natralock® At A Glance
 Renewable & recyclable security packaging solution
 Less plastic than clamshell
 Less packaging weight than clamshell
 Improved billboard space, less glare
 Cost reduction, improved manufacturing efficiencies
 Global availability, strategic resources in China
 Safer for consumers to open
 Secure package, supports loss prevention
©2009 MeadWestvaco Corporation

4. Think Smarter. Package Better.
Natralock® At A Glance
Natralock® is offered in the following paperboard substrates:
 SBS ~ solid bleached sulfate paperboard
 CNK ~ coated natural kraft paperboard
Both paperboard substrates are offered with the
following levels of security:
 ETR ~ tear resistance remains constant after
initiation of a cut using a tool or scissors
 GTR ~ difficult to initiate tear without using a tool
or scissors
 NTR ~ No tear resistance
All Natralock® products seal on existing clamshell sealing
equipment
©2009 MeadWestvaco Corporation

5. Think Smarter. Package Better.
Natralock® At A Glance
Natralock® paperboard packaging is a renewable
solution that enables:
 Cost savings for both material and production
efficiencies
 Significant improvement on retailer scorecards
due to reduction of plastic
 A crystal-clear view of your product
 Durability in shipping and beyond
 Widespread retailer knowledge and acceptance
of the “Natralock® solution
 Reduces energy consumption by 55% on RF-
sealing equipment
 Can be easily recycled by 57% of U.S.
households
©2009 MeadWestvaco Corporation

6. Think Smarter. Package Better.
Natralock® At A Glance
Saves Up To 15-20% On Materials, Labor & Shipping:
 Reduces weight and offers dimensional advantages
 Runs on existing clamshell sealing machinery
 Requires fewer material components
 Increases production rates and efficiencies
- Seals up to 50-60% faster on average
 Requires less manual labor by eliminating time-consuming insert sheets
 Achieves superior price stability
- Relies less on petroleum-based PET and PVC plastic
- Those costs rose 35% and 90% from ‘01-’06*
- In comparison, Natralock’s paperboard costs rose just 6%!
*Sources: U.S. DOR and futures market tracking sources; Polymers - Plastic News Magazine; Board - RSI
©2009 MeadWestvaco Corporation

7. Think Smarter. Package Better.
Natralock® SanDisk Direct Comparison (SDHC Card 80-56-06800-004G):
©2009 MeadWestvaco Corporation

8. Think Smarter. Package Better.
Marketing Update – Consumer Insights:
©2009 MeadWestvaco Corporation

9. Think Smarter. Package Better.
Marketing Update – Consumer Insights:
©2009 MeadWestvaco Corporation

10. Think Smarter. Package Better.
Natralock® In-store consumer testing:
©2009 MeadWestvaco Corporation

11. Think Smarter. Package Better.
Natralock® In-store consumer testing:
©2009 MeadWestvaco Corporation

12. Think Smarter. Package Better.
Natralock® commercial examples
©2009 MeadWestvaco Corporation