Curtis Carey, Ph.D., Director of the Office of Communications and Executive Affairs with the National Weather Service (NWS), discusses the agency's use of GovDelivery Digital Communication Management and their digital communciations initiatives.

1. National Weather Service (NWS)
Client Discussion: Digital Communication Management
October 19, 2011
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2. National Weather Service (NWS)
• Protects life, property and the enhancement of the national
economy by providing weather, hydrologic, and climate
forecasts and warnings for the U.S., its territories, adjacent
waters and ocean areas
• NWS data and products form a national information
database and infrastructure which can be used by other
governmental agencies, the private sector, the public, and
the global community.
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3. How the Public Uses DCM
1. Utilize existing 2. Place subscription 3. Citizens select the 4. Personalized messages
content. links and promote type of information are sent automatically
automated alerts. they want to receive. via email, text
message, or RSS
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4. NWS & Digital Communication Management
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5. NWS DCM Results
• Nearly 120,000 subscribers and more than 180 million
messages sent in 2011
• 11,521 wireless subscribers
• 296 Subscription topics, covering updates on national
weather information to regional news and specific weather
advisories (tornados, fire, etc.)
• Top 3 subscription topics
o Public Advisories
o Tropical Cyclone Updates
o Tropical Weather Outlook
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6. Client Discussion: Curtis Carey, Ph.D.
“Our commitment is to providing the
best weather services possible…and
communicated in a way that’s going
to protect and save lives and
property…To us in the Weather Service
that’s just as important as putting out
accurate forecasts. We want impacts to
resonate. We want people to take
action, we want to save lives.”
Don Berchoff, Director of the Office of Science and
Technology, NWS
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